Esports offer a diverse range of brand marketing touchpoints for connecting with younger generations. Buffalo Wild Wings (BWW) – a casual dining restaurant and sports bar franchise based in the United States – has successfully captured this opportunity across an esports marketing portfolio that includes:  Partnership with Riot Games’ League of Legends Championship Series (LCS) esports circuit for the “LCS 10 Wing Bundle” promotion (February 2021).  Sponsorship of Team Dignitas, a North American-based competitive gaming organization (2017)  Partnership with Turner’s […]

The post Redefining Brands in Esports appeared first on Esports Group.

After an LCS year filled with roster changes and drama, how could the offseason be any different? After North America’s relatively respectable showing at Worlds 2021, with Cloud9 making it out of groups, Team Liquid being one game from doing the same, and 100 Thieves putting up a 3-3 record, NA teams are looking to […]

The post LCS Off-Season Roster Changes for 2022 appeared first on Esports One.

This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]

The post Winning Esports Marketing with Cultural Branding part 3 appeared first on Esports Group.

Mateo Sciscento got his first Nintendo DS Lite when he was 3, along with Super Mario Brothers and the Legend of Zelda Phantom Hourglass games. In 6th grade,... Continue reading

The post Esports at its finest: Silver State Esports Boosts Student Morale appeared first on Esports in Las Vegas.

Former Cal League of Legends jungler Lawrence Xu signs with Cloud9 Amateur

After his free-agency announcement, Xu was handpicked to jungle for C9 Amateur. It’s an opportunity to prove that he deserves not just this chance but more.
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The Daily Californian

Cloud9 breaks LCS Finals curse, 3-0 against FlyQuest

Cloud9 has lost six straight LCS final until now. The team finally ended their title drought on April 19 in the 2020 Spring Split grand final, beating FlyQuest 3-0. The LCS trophy is the cherry on top of its dominant regular season.
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The Daily Californian

Entertainment during COVID-19: How esports is filling a void

The debate over whether esports are “real sports” has been ongoing for years. But no one ever asked: what if esports are the only sports?
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The Daily Californian