Here are the major talking points from week one of the LCS After what was an eventful LCS Lock-in tournament,…

The post LCS Week one rundown: Cloud9 Wins Through Creative Drafts and Janna Makes Her Way To The Top lane appeared first on Esports News Network | ESTNN.

100 Thieves, gaming brand and lifestyle company, announced that it has received 60 million in Series C funding.

After an LCS year filled with roster changes and drama, how could the offseason be any different? After North America’s relatively respectable showing at Worlds 2021, with Cloud9 making it out of groups, Team Liquid being one game from doing the same, and 100 Thieves putting up a 3-3 record, NA teams are looking to […]

The post LCS Off-Season Roster Changes for 2022 appeared first on Esports One.

This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]

The post Winning Esports Marketing with Cultural Branding part 3 appeared first on Esports Group.