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Google makes significant, broad changes to search algorithms and systems called core updates. Google, in a March 2024 Algorithm update shifted the visibility of your sites, as it targets low-quality, often AI-generated content that’s cluttering search results. Google had to step in and clean up because the most helpful and new content for users to see first when they look at a particular SERP. In this blog, we will unveil the key changes that you can make to improve the quality of Search and the helpfulness of your results. This blog will provide insights into the March 2024 Google core update and help you improve the ranking of your website.

45% reduction in unhelpful content

Google has had long policies to fight against low-quality content and work to address emerging tactics. In a recent notification, the key changes they are making to improve the quality of Search results by making a 45% reduction in unhelpful and low-quality content. If webpages were created for search engines, not for the user’s intention means that are unhelpful, and have a poor user experience. Google believes that Google’s March 2024 update and previous efforts will send more traffic to helpful and high-quality sites. Google added, “ The work continues to make the changes in algorithms to allow the highest-quality content to appear in search results.”

Content Strategies for the New Search Landscape

Search helps people with billions of queries every day, but there will always be areas that can be improved. Google continues to work hard without compromising on the Content quality that shows relevant information created to help people.

Elimination of unoriginal, low-quality results

Nowadays, many websites produce content at scale to boost search ranking — whether using AI tools, or a combination of humans and AI are involved. This type of content fails to deliver helpful content, like pages that pretend to have answers to popular queries but with little to no value created at scale.  Google March core update aims to reward original, high-quality content that demonstrates expertise, experience, authoritativeness, and trustworthiness. There were understandable concerns about a rise in mass-produced human-generated content that did not focus on the quality of content, rather than just produced. This core update is better to ensure those searching get content created primarily for people, rather than for search ranking purposes.

Site reputation abuse 

Google has been unfavorable against spammy content since releasing its most recent Core Update in March 2024. Another way that Google detects what they believe to be site reputation abuse is that “websites that have their own great content may also host low-quality content provided by third parties to capitalize on the hosting site’s strong reputation.” Suppose that a third party might publish a cricket-related article on a trusted Digital Marketing Services Website to gain ranking benefits from the site. This ranking content can be misleading and confusing to the search user because it is vastly different content on a given website. 

Avoid expired domain abuse

Sometimes, the website intends to boost search ranking by purchasing and repurposing the expired domains. This tactic can mislead users into thinking the new content is part of the older site, which is now considered spam. For example: 

• A previously non-profit medical charity website selling Commercial medical products
• Digital marketing-related content on a former college site

Conclusion

In short, Google has given simple new advice here. The creators need to do this update as long as they’ve been making helpful content for people and not to rank in search engines. Google stresses that the user content might not be ranking but strongly recommends creating helpful, reliable, and encouraging reading content.  At W3Era, our experts are always up to date on any change in Google– positive or negative – and our digital marketing services can impact your organic traffic, conversions, and revenue.