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Wysh Founder Alex Matjanec on How Embedded Life Insurance Can Work for Customers – Finovate


The life insurance industry is anything but static. Technology has changed what is possible, consumer expectations have evolved, and financial habits have changed. One thing that hasn’t changed, however, is that people don’t like thinking about their own mortality.

Wysh is tackling these challenges with its embedded insurance product, a high-yield savings account that currently pays 4% APY and includes an additional life insurance payout of up to $10,000. I spoke with Wysh Founder Alex Matjanec at FinovateFall last month on his Best of Show-winning demo at the show, how Wysh works for customers in today’s interest rate environment, and how he views the future of the insurance industry. Check out our conversation below.

Photo by Einar Storsul on Unsplash


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