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Why it is necessary to adopt the user-centric design method for a design process

Steve Jobs once said, “You‘ve got to start with the customer experience and work back toward the technology – not the other way around.” Customer experience and empathy form the core of a well-designed UX, Read more…

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Steve Jobs once said, “You‘ve got to start with the customer experience and work back toward the technology – not the other way around.” Customer experience and empathy form the core of a well-designed UX, and it goes without saying that figuring out a user-friendly application is more important than zeroing in on the technology. By starting to solve the problems of your users and addressing potential t challenges upfront is synonymous with the popular saying – A job well begun is half done. The importance of keeping users and their feelings on the pedestal is critical for the success of the design process. An early focus on developing a user-centric design will pave the way toward building what users need.

What is a user-centric design?

image source: Google

Being an iterative design approach, the user-centric design or UCD is a process where the UX designers concentrate on fulfilling the requirements of users at each step along the design process. This involves design teams including users throughout the design process with the help of a range of research and design strategies to develop highly usable products that are accessible to them.

UCD process: What does it consist of?

To develop a deep understanding of user requirements, UX designers must use a combination of two techniques – investigative methods along with generative ones. While the investigative methods comprise the conducting of surveys and interviews, the generative ones such as brainstorming allow acquiring a good understanding of user needs. Basically, each iteration of the UCD process consists of four different phases:

  • Understanding the context of the use
  • Defining the user requirements
  • Developing design solutions
  • Evaluating as per the requirements

Image source: Google

The first step involves the designers working as a team to understand the viewpoint and context of user requirements. This also includes sketching user flows, building a conceptual model, and getting users’ feedback. Once this process is complete, the designers identify and define the requirements of the users, followed by a design phase where the UX design team develops feasible design solutions such as building Lo-Fi prototypes. This step is followed by an evaluation phase when the outcomes of the evaluation are assessed by hybrid focus groups as per the users’ context and requirements. This will give a clear idea of how well a design will perform. In other words, it will also help the designers understand if they are able to satisfy the users’ needs. This process continues in the form of further iterations of these four phases until the final evaluation results are satisfactory.

That being said, it is also essential to note that user testing should be mandatory in the early stages of development. Testing methods such as hybrid focus groups or field testing can help in identifying problems and ensuring that they have been resolved. Testing procedures can be repeated as many times the designers wish to because nothing is more important than making sure your users are completely satisfied with the UX design of the application.

Hybrid focus groups

Image Source: Google

A hybrid focus group focuses on co-creating and asking a set of questions. It involves gathering almost 6-8 participants to organize a discussion and allow people to evaluate individually. The discussion concentrates on finding any issues as a group and learning each other’s deliverables to come to a unanimous conclusion. The final results are discussed with the client or stakeholders. To put in simple words, hybrid focus groups help in understanding the feelings and needs of users both before interface designing and post-implementation.

Field usability testing

Image Source: Google

On the other hand, the field usability testing method combines traditional testing techniques with field research to test an application in the actual context in which it’s used. Participants use a product in their own environments; so this type of testing focuses more on observing the contexts of other users. To identify almost 80% of the design problems, a target audience of 5 participants should be enough. All one has to do is observe and make note of the pain points of the users while using the application and see if they get stuck anywhere. This will help in recognizing the issues, resolving them, and finalizing the UX design.

How to involve users through a UCD?

Before jumping into the UCD process, it is crucial to understand what your users want to do with a product and how they wish to utilize it. Designers can accordingly decide on what they can do to help, and how they can work together to achieve the goals of their users. Involving users is an ongoing process in UCD and designers should keep that in mind throughout the design process. Some golden rules they must follow to keep users in the loop are listed below:

                                                                      Image Source: Google

  • Identify and understand your audience. A UCD relies on the participation of users throughout the design process. This will eventually lead to a solution that will be useful and enjoyable for users. However, it is imperative to understand the requirements of your target audience thoroughly.
  • Research if you want to know more. Make it a point to perform research regularly. Be it drawing sketches or making drafts of the concepts of your app’s design, be very clear about what you need to know from your users.
    Learn from experiences. Be scrupulous and learn from the experiences of your users without forcing them to suggest any out-of-the-box solutions.
  • Collaborate because it is key to successful UX design. After you observe the areas of concern that your users have to deal with, work with them, and co-create the best possible design solution. Ensure that you do this without confusing them.
  • Have a keen eye for detail. Being open-minded to seeing the whole picture and understanding from everyone’s perspective is essential.

Does a UCD pay off?

By working with users at close quarters, it is evident that the final product will more likely meet most of the expectations and requirements of the users. This means that you won’t have to spend a lot on customer services and a satisfied customer will help in increasing the sales through word of mouth. In a nutshell, UCD leads to more reliable products. Besides, having UX designers close to users builds a sense of connection that is vital to create the best designs focussed on improving the quality of experience. To answer the question, a UCD definitely pays off! Not to mention that it promotes faster user acceptance and steers your business in the right direction, promoting sustainability.

Source: http://blog.ionixxtech.com/why-it-is-necessary-to-adopt-the-user-centric-design-method-for-a-design-process/

Blockchain

Bitcoin sell-off over? Strong ‘buy the dip’ signal flashes for the first time in 5 months

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The price of Bitcoin (BTC) has dropped to the key $44,000-$45,000 support level on Feb. 28 for the third time in the past week.

BTC/USD 1-hour candle chart (Bitstamp). Source: Tradingview

The BTC/USD pair briefly dipped below $44,000 on Bitstamp before paring some of the losses, bouncing back above $45,000 at the time of writing. 

‘Full rest’ for SOPR, funding rates

Some analysts have pointed out an uptick in miners’ selling as the reason behind the latest drop in price. 

Fortunately, the third retest of this key support level may have a silver lining for the bulls. Data analytics resource Glassnode noted that the daily Bitcoin Spent Output Profit Ratio (SOPR) has seen a “full reset.”

The SOPR essentially shows whether spent outputs are in profit or loss at the time of transaction. This key metric turned negative for the first time since September 2020. In other words, investors are now moving BTC at a slight loss on average, suggesting that profit-taking has abated, according to Glassnode. 

“In total, we saw an on-chain net realized loss of $243 million yesterday,” the analysts added.

“That is the lowest daily value since April 2020.”

Bitcoin funding rates. Source: Bybt.com

Meanwhile, popular trader Philip Swift, the co-founder of trading suite Decentrader and creator of the Golden Ratio multiplier method, also pointed out the SOPR crash.

He considers this a potentially bullish turnaround for BTC price in combination with last week’s reset of derivatives funding rates because such events have previously coincided with the start of new uptrends.  

“The SOPR has now reset (green on the chart) meaning that wallets selling are now selling at a loss,” he explained, adding:

“This is a strong ‘buy the dip’ signal in a bull market. This alongside derivative fundings having reset is bullish.”

BTC price vs. SOPR. Source: DecenTrader/Twitter @PositiveCrypto

The last time the SOPR flipped green was five months ago when Bitcoin was trading around $10,000. At the time, this was a key hurdle for BTC to trigger a new bull market. Since then, the price has surged more than five folds to new all-time highs of around $58,000. 

Nevertheless, many traders remain cautious as the market enters the month of March, which has historically been bearish for cryptocurrencies, and all markets in general. 

“I think March may be slow with a lack of confidence in traditional markets but overall I am bullish Bitcoin and expect significantly higher over the next three months,” said Swift in private comments. 

$44K-$45K remains the key level to watch 

In the meantime, Bitcoin traders are keeping a close eye on the $44,000-$45,000 level. Trader Willy Woo, for instance, says the $45K level is very strong support and expects any dips below this level to be bought up aggressively should they occur. 

Furthermore, researchers at on-chain analytics firm Santiment believe that the entire cryptocurrency market now depends on Bitcoin holding above this key level.

“It’s been a red weekend thus far, with most eyes on Bitcoin as it has rallied back vs. the climb altcoins were making,” they said, adding: 

Keep an eye on the $44k support level for BTC as an indication to monitor for all of crypto. As well as BTC’s on-chain activity. 

Source: https://cointelegraph.com/news/bitcoin-sell-off-over-strong-buy-the-dip-signal-flashes-for-the-first-time-since-september

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Blockchain

Ethereum, Tezos, Elrond Price Analysis: 28 February

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It was a bearish day for the crypto markets as Bitcoin dipped beneath the $45,000 mark. Ethereum, Tezos, and Elrond all registered losses over the past few hours as selling pressure mounted. Ethereum lost the $1437 level, while Tezos was on its way to test the $3.2 mark as support yet again. Elrond could see a bearish retest of $132, and a drop below $115 is likely to grind to a halt in the vicinity of $100.

Ethereum [ETH]

Ethereum, Tezos, Elrond Price Analysis: 28 February

Source: ETH/USD on TradingView

Ethereum dropped in value from $2040, bounced off $1437 to test $1691 as resistance before another drop past $1437. ETH was trading at $1330 at the time of writing and showed strong bearish momentum on the 4-hour chart.

On the 4-hour chart, the RSI stayed below neutral 50 to denote bearish sentiment remained strong. Losing the $1300 level will likely see ETH drop toward $1196.

It has been reported that Ether’s strong correlation to Bitcoin, Ethereum’s network congestion, dropping transaction number of transactions on the network, and transaction volume, are all contributing factors to the dropping value of Ether.

Tezos [XTZ]

Ethereum, Tezos, Elrond Price Analysis: 28 February

Source: XTZ/USD on TradingView

Tezos dropped below $3.76 over the past few days and repeatedly tested it as resistance while forming a range with its lower boundaries at $3.22. This range-bound trading activity for XTZ is likely to end with a move to the downside.

Bitcoin dropped beneath the $45,000 mark and over the next few days, the selling pressure could see BTC drop toward $42,000. This will likely see the altcoin market shed value as well, XTZ being no exception.

The OBV notes steady selling pressure and, even though $3.22 was defended multiple times, the sellers have been dominant. This is likely to result in XTZ dropping below $3.22 to visit $2.92 over the next few days.

Elrond [EGLD]

Ethereum, Tezos, Elrond Price Analysis: 28 February

Source: EGLD/USDT on TradingView

The 4-hour chart and fractals were used to give a better representation of the important points for EGLD over the past couple of weeks.  A descending channel pattern emerged, and recently the price attempted to break out above the channel.

However, it faced stiff resistance at $140 and was forced to drop beneath the $132 level of support- which is the 23.6% retracement for EGLD for its move from $26 to $216.

The Awesome Oscillator was above the zero line but, in the shorter timeframes, momentum was already rising in favor of the bears. A retest of $132 followed by a fall for EGLD can be expected over the next few days.


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Source: https://ambcrypto.com/ethereum-tezos-elrond-price-analysis-28-february

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Blockchain

How Bitcoin miners can help its price movement right now

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Following the massive drop in price over the past week, the Bitcoin market did hold on to the $47k price level for a while, but the support range eventually lost out to the bearish pressure and the coin currently trades around the $44k price range. From the peak of $58k, the largest cryptocurrency has fallen by over 17% in the past six days and despite the past few days’ increased bearish sentiment the coin may now be heading upwards as bullish momentum slowly creeps in.

Source: TradingView

The past week’s correction could have been the result of miners who were selling their Bitcoins since the end of 2020 when the digital asset was trading under $30k.

However, according to a market analyst, Lex Moskovski this selling from miners’ end has finally ended and accumulation was once again visible in the BTC market.

The above chart indicated that the miners were increasingly selling their Bitcoin for the past two months. The Miner net position change indicated long red bars until late January when the value of BTC hit close to $35k. However, as February kicked in and the market was seeing increased volatility in the price, the miners’ net position to sell had reduced and on 27 February it was showing a positive trend.

Apart from miners selling their BTC, the correction led to massive liquidations on exchanges and other platforms like Grayscale. The largest Bitcoin accumulator lost $2.6 billion in a single day when the correction set-in. Grayscale’s holdings of Bitcoin have now dropped from $32.832 billion to $30.724 billion, at the time of writing.

However, as the miners’ attitude towards the digital asset reverses we may the price of Bitcoin gain strength at the current level.


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Source: https://ambcrypto.com/how-bitcoin-miners-can-help-its-price-movement-right-now

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