As Apple (NASDAQ:AAPL) and Meta Platforms (NASDAQ:META) battle their way into the Metaverse, it’s easy to forget about Roblox (NASDAQ:RBLX), a metaverse play that’s already proven how lucrative the market can be, especially for young audiences. Indeed, the Metaverse is more about gaming or work. Roblox’s platform has shown us just how profound digital “experiences” can be and how a metaverse-like universe can connect us in ways we never thought possible.

As the Metaverse term looks to make its way to the top of headlines (again) in 2024, Roblox will be a stock to watch as it looks to climb out of the ditch it fell into back in late 2021 and early 2022. At this juncture, Wall Street is just mildly optimistic about the firm’s prospects over the year ahead. Personally, I think Wall Street is a tad too cautious on Roblox stock, given the potential for the Metaverse to make a significant comeback in the new year as Apple looks to test the market with its Vision Pro headset.

It’s not hard to imagine many folks underestimating metaverse plays like Roblox this year. As the company looks to add to its ecosystem in 2024, I can’t help but stay bullish on the stock.