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The Growing Role of Blockchain in Retail

In this day and age, the retail industry is evolving to face new challenges. According to a recent report by EPI on payment trends, the future appears to hold virtual payments in the form of digital cryptocurrencies like Bitcoin. Eliminating costly transaction fees and increasing speed are two of the potential benefits that this payment method will […]

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In this day and age, the retail industry is evolving to face new challenges. According to a recent report by EPI on payment trends, the future appears to hold virtual payments in the form of digital cryptocurrencies like Bitcoin.

Eliminating costly transaction fees and increasing speed are two of the potential benefits that this payment method will entail. When it comes to fulfilling the needs of customers, FIS Global describes how simplifying the retail payment process through cross-channel platforms can accelerate growth. However, managing multiple currencies and languages can be complicated. Retailers who are willing to consider the potential of cryptocurrency payments can potentially create another revenue stream and reach more customers around the world. Despite this, applications of blockchain and cryptocurrency in the retail industry are still in the early stages of development.

Tracking food and beverage supply chains At the beginning of the retail process, supply chain fraud is a common issue that plagues consumers. For instance, sub-standard olive oil can be mislabelled as extra-virgin olive oil when in fact they’re not the genuine article. For brands, maintaining a good reputation is vital to maintain consumer trust. To improve traceability, Horizon Magazine explains how blockchain technology can monitor oil from its grove until the point of sale, including information about its quality determined from laboratory tests. This enables consumers to check the authenticity of a product from its label. Similarly, major companies like Starbucks will start using blockchain to help customers trace their coffee purchases back to the farmers involved. It’s clear that transparency, sustainability, and trust are becoming key priorities for buyers.

Detecting counterfeit luxury goods Luxury retailers are also acknowledging the value of blockchain technology. According to an article from Supply Chain Digital, differentiating between the real thing and a convincing forgery is a difficult task. Recently, companies like the London-based startup Everledger have been focusing on how to solve this issue. In the diamond industry, they are using blockchain tech to record the attributes of each diamond produced, updating its information every time there is a change of ownership or other significant alterations to the precious object. In addition, VeChain is looking to create an app that allows instant authenticity checks on precious items such as art, fine wines, and antiques. This will help track ownership and share information on product lifecycles.

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Transforming loyalty programs With increasing competition between brands, promoting brand loyalty can be a challenging process. Real Business explores how blockchain is impacting loyalty programmes by centralising the creation of loyalty programmes. LoyalT’s solution is to integrate any business of any size into a single loyalty points exchange network at a lower cost. This aims to provide the business with the ability to provide more redemption value on a highly secure platform. In addition, retailers can gain insights from customers’ shopping habits, enabling them to create more precise marketing campaigns.

Despite these benefits, retailers face a host of legal and technical challenges when it comes to integrating blockchain and cryptocurrency into existing systems. In the very near future, it is likely that growing numbers of major brands will start increasing their involvement in this area.

DC Forecasts is a leader in many crypto news categories, striving for the highest journalistic standards and abiding by a strict set of editorial policies. If you are interested to offer your expertise or contribute to our news website, feel free to contact us at [email protected]

Source: https://www.dcforecasts.com/blockchain-news/the-growing-role-of-blockchain-in-retail/

Blockchain

Real Estate Giant Teams up with Gemini to Buy Bitcoin and Allow BTC Rent Payments

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Caruso, one of the largest estate companies in the US, has entered the BTC space with an undisclosed investment. The organization also revealed it will begin accepting bitcoin as payment for rent following a partnership with Gemini – the cryptocurrency exchange founded by the Winklevoss twins.

Pay Rent with Bitcoin

Without specifying the precise amount, Caruso announced earlier that it had made a “significant initial investment” in the primary cryptocurrency as part of its treasury management strategy. The move has made the company “the first to adopt the technology in the real estate industry.”

The firm completed the purchase through a partnership with Gemini, a US-based cryptocurrency exchange and custodian. The innovation reinforced the company’s confidence in the digitizing space.

Additionally, the firm enabled its tenants to pay rent with bitcoin, should they choose to do so.

Rick Caruso, founder, and CEO of the company weighed in on the topic:


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”We believe that cryptocurrency is here to stay. We believe that bitcoin is the right investment for us. We’ve allocated a percentage of what would normally go into the capital market into bitcoin.”

The billionaire went further and stated crypto is a long-term resolution and ”it’s not about the next year or five years”.

”We are thrilled to partner with Caruso as they continue to push the real estate sector to new heights by embracing cryptocurrency for the benefit of both their customer experience and their own business operations. We are excited to help them execute their digital asset treasury strategy and advise them more broadly throughout their cryptocurrency journey.” – commented Gemini’s CEO Tyler Winklevoss.

The Los Angeles-based company has become a part of the growing institutional adoption of bitcoin around the globe. According to experts, companies like MicroStrategy, MassMutual, Tesla, and more are a vital factor behind BTC’s recent price increase.

Bitcoin as a Form of Payment

While Caruso may be the first firm from the real estate industry to adopt BTC as a payment method, companies from other sectors have well preceded it. Most recently, the popular NBA team Sacramento Kings said it will give the option to its players to receive their salaries in the primary cryptocurrency.

Another fresh example is the UK private jet company – PrivateFly. The organization revealed that nearly 20% of its yearly payments were paid in bitcoin.

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Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://cryptopotato.com/real-estate-giant-teams-up-with-gemini-to-buy-bitcoin-and-allow-btc-rent-payments/

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Blockchain

Binance Coin, BitTorrent Token, Ontology Price Analysis: 10 April

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Binance Coin registered huge gains in the past few weeks. BitTorrent Token could consolidate before seeing recovery, while Ontology could face selling pressure if it falls out of the rising channel it was trading within.

Binance Coin [BNB]

Binance Coin, BitTorrent Token, Ontology Price Analysis: 10 April

Source: BNB/USDT on TradingView

From March 25 to April 10, at the time of writing, BNB has climbed from $225 to $473. Using the Fibonacci tool for its move from $225 to $356, where BNB had faced some resistance in early April, extension levels were plotted. These levels have been reached, and more ambitious targets for BNB lie in the $550 region.

It is not out of the question that BNB reaches these levels, especially with the BNB quarterly burning set for later this month. On the hourly, the RSI continued to stay above neutral 50 to show an uptrend in progress, and no divergence was seen. The Stochastic RSI was dropping toward oversold territory.

BitTorrent Token [BTT]

Binance Coin, BitTorrent Token, Ontology Price Analysis: 10 April

Source: BTT/USDT on TradingView

On the hourly chart, BTT broke out of a descending channel but was rejected at the $0.01 resistance level. Sometimes, breakouts from descending channel consolidate within a range before reaching toward the peak of the channel.

This could be what is happening for BTT. It has resistance at $0.01 and support at $0.0075. The breakout point at $0.0085 is also likely to serve as support.

Trading volume was trending downward. The Awesome Oscillator showed bearish pressure was present, although it was not strong.

Ontology [ONT]

Binance Coin, BitTorrent Token, Ontology Price Analysis: 10 April

Source: ONT/USDT on TradingView

ONT was also trading within a channel, but this one was ascending. Again, the short-term outlook placed ONT right beside a level of importance. There was resistance for ONT at the $2.05 level, and support from the lower boundary of the rising channel.

ONT began trading within this pattern about three days prior to the time of writing. A session close beneath the channel would likely see ONT face further selling pressure to take it to the base of the channel at $1.72. THE OBV has been on an uptrend in recent days but the MACD was beginning to drop.


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Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://ambcrypto.com/binance-coin-bittorrent-token-ontology-price-analysis-10-april

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Blockchain

IOTA co-founder discloses Coordicide’s release date

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The cryptocurrency market has seen the altcoins surge despite the correction witnessed in the short term. IOTA, the altcoin ranked 27th on CoinMarketCap, has grown dramatically on the charts right from the start of the month.

IOTA co-founder Dominik Schiener recently did one of his systematic AMA sessions. He elucidated some of the most important concepts about the development of IOTA and its updates, Chrysalis and Coordicide.

To begin with, Schiener answered a question about the challenges that IOTA 2.0 or Coordicide might face in its deployment process. One of the issues faced by the group of developers was to discover and fix bugs on major components.

The co-founder further shared his optimism on the progress in the AMA session.

“Coordicide will fully decentralize IOTA. On the theoretical side we are doing very well to deliver what is promised which is a fully decentralized IOTA. I think the biggest risk is the implementation.”

At this very moment, IOTA targetted Q4 of this year as a tentative date for Coordicide’s rollout. However, this depends largely on the results of the incentivized testnet, Schiener said:

“A lot of that will depend on how well the incentivized testnet goes, that’s why we always say that the incentivized test network is the most important part of Coordicide. That’s where the research combines with the implementation to test in an open environment.”

Furthermore, Schiener addressed concerns regarding data sharding. The Value Tangle team, just like the Coordicide team, reviewed all the “paths” and possible implementation of this component. Schiener stated:

“I think when it comes to sharding, if I had to sum it up, I think the biggest risk is going to be building a solution that is going to kill IOTA adoption. In a similar way of how they said the biggest risk to Ethereum is Ethereum 2.0.”

What’s interesting to note here, is the analogy with ETH and ETH 2.0. 

Keeping all the risks in mind, Schiener concluded:

“With that in mind, the team have received feedback from their corporate partners to create a solution that the market wants. In large part, Chrysalis will be the culmination of that feedback.”


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Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://ambcrypto.com/iota-co-founder-discloses-coordicides-release-date

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