American consumers,
accustomed to cruising down the well-paved highway of credit card payments,
enjoy a smooth ride filled with loyalty program points and convenient one-click
purchases. But new on-ramps are emerging and Open Banking, a seemingly uncharted
road, is promising a more direct and potentially more efficient journey.
Open Banking, much like
a high-speed rail system bypassing congested tollbooths, facilitates
Account-to-Account (A2A) payments. Consumers can transfer funds directly from
their bank accounts to a merchant’s account, bypassing the card networks and
their associated fees. This holds the potential for a smoother ride for both
merchants, who can potentially reduce their transaction costs, and consumers,
who may benefit from lower prices or special A2A-only discounts.
However, the American
consumer, comfortable in their high-occupancy vehicles (credit cards) and
accustomed to the familiar rewards program exits, may not be easily persuaded
to switch lanes.
Insights from the Worldpay Global Payments Report 2024:
Sponsored by the World
Bank and other key players, the Worldpay Global Payments Report 2024 highlights the growing popularity of A2A payments.
Back in 2022, only half of the jury members predicted A2A networks and mobile
money would compete with cards within five years. However, just two years later,
the picture has changed dramatically. Over two-thirds of jurors now believe A2A
and mobile money will be the fastest-growing retail payment methods in their
home markets. This trend is particularly pronounced in the Global South
(Africa, Middle East, South America, Asia Pacific), where card networks haven’t
established a dominant position. Here, only 13% see cards holding sway, while
54% predict A2A or mobile money taking the lead. Existing examples like
Brazil’s PIX, which surpassed credit and debit card market share in 2023,
showcase this trend’s potency.
The Global North
presents a more nuanced picture. Here, expert opinions are divided between
cards and the A2A/mobile money combination. While A2A payments have gained
traction in Europe (Poland’s Blik, Netherlands’ IDEAL, Sweden’s Swish), some
experts believe cards will retain dominance. However, a third of jurors foresee
ongoing competition with no clear winner.
The
Driving Forces:
Several factors are
fueling the rise of A2A payments:
- Open Banking: Open Banking
regulations allow third-party providers to access customer financial data
with consent, facilitating A2A transactions. - Instant Payments: The rise of
instant payment networks enables faster and more efficient A2A transfers. - Strong
Authentication: Improved authentication methods enhance security and consumer trust
in A2A transactions.
Potential
Benefits:
- Lower Transaction
Costs: A2A payments generally involve lower fees compared to card
transactions, potentially benefiting both businesses and consumers. - Improved Customer
Journeys: Streamlined checkout processes and in-app payments can enhance the
customer experience. - Greater Consumer
Choice: A2A payments offer consumers an alternative to traditional payment
methods, fostering competition and innovation.
Industry
Response:
The rise of A2A has
spurred action from key players. Even in North America, where cards reign
supreme, companies are taking notice. McKinsey highlights the potential for A2A
to offer banks a “more competitive way of making payments” while
providing consumers and merchants with more options. Visa and Mastercard are
investing in A2A plays, and TrueLayer’s new A2A payments app allows merchants
to integrate A2A options into their checkout processes.
Conclusion:
Open Banking and A2A
payments represent a significant shift in the global payments landscape. While
the pace of adoption may differ across regions, the potential for A2A to become
a mainstream payment method is undeniable. As the technology matures and consumer
trust grows, A2A payments have the potential to revolutionize the way we pay,
fostering a more transparent, efficient, and rewarding financial ecosystem.
Yet, the revolution
faces a more significant obstacle: the inertia of established infrastructure.
Change, particularly when it involves money, is often met with resistance.
Drivers, accustomed to the ease of swiping plastic, may be hesitant to navigate
a new and potentially unfamiliar road system as it would be like asking drivers to switch
from their favorite, well-lit highway to a less-traveled backroad – a more
direct route, perhaps, but lacking the familiar rest stops and roadside
attractions.
The battle for the
future of payments in America is not a race to a single destination, but a
reimagining of the entire transportation network.
Consumers, enticed
by the promise of a more personalized and potentially cheaper experience, could
become the loyal riders. But the established card networks, the seasoned
highway authorities of the financial landscape, will not relinquish their
control easily. They will unleash their marketing campaigns, wielding the
glittering lure of rewards points as a well-advertised scenic byway.
The outcome of this
digital revolution remains unwritten.
Will Open Banking and A2A payments become
the preferred route for American consumers, ushering in an era of financial
transparency and lower costs? Or will the inertia of the status quo and the allure
of plastic’s rewards prevail? Only one thing is certain: consumers are holding the steering wheel. Will
they remain content with the familiar highway, or will they embrace the new
on-ramp and become active participants in a financial revolution? Only time
will tell who will reach their destination first in this high-stakes race for
payment supremacy.
American consumers,
accustomed to cruising down the well-paved highway of credit card payments,
enjoy a smooth ride filled with loyalty program points and convenient one-click
purchases. But new on-ramps are emerging and Open Banking, a seemingly uncharted
road, is promising a more direct and potentially more efficient journey.
Open Banking, much like
a high-speed rail system bypassing congested tollbooths, facilitates
Account-to-Account (A2A) payments. Consumers can transfer funds directly from
their bank accounts to a merchant’s account, bypassing the card networks and
their associated fees. This holds the potential for a smoother ride for both
merchants, who can potentially reduce their transaction costs, and consumers,
who may benefit from lower prices or special A2A-only discounts.
However, the American
consumer, comfortable in their high-occupancy vehicles (credit cards) and
accustomed to the familiar rewards program exits, may not be easily persuaded
to switch lanes.
Insights from the Worldpay Global Payments Report 2024:
Sponsored by the World
Bank and other key players, the Worldpay Global Payments Report 2024 highlights the growing popularity of A2A payments.
Back in 2022, only half of the jury members predicted A2A networks and mobile
money would compete with cards within five years. However, just two years later,
the picture has changed dramatically. Over two-thirds of jurors now believe A2A
and mobile money will be the fastest-growing retail payment methods in their
home markets. This trend is particularly pronounced in the Global South
(Africa, Middle East, South America, Asia Pacific), where card networks haven’t
established a dominant position. Here, only 13% see cards holding sway, while
54% predict A2A or mobile money taking the lead. Existing examples like
Brazil’s PIX, which surpassed credit and debit card market share in 2023,
showcase this trend’s potency.
The Global North
presents a more nuanced picture. Here, expert opinions are divided between
cards and the A2A/mobile money combination. While A2A payments have gained
traction in Europe (Poland’s Blik, Netherlands’ IDEAL, Sweden’s Swish), some
experts believe cards will retain dominance. However, a third of jurors foresee
ongoing competition with no clear winner.
The
Driving Forces:
Several factors are
fueling the rise of A2A payments:
- Open Banking: Open Banking
regulations allow third-party providers to access customer financial data
with consent, facilitating A2A transactions. - Instant Payments: The rise of
instant payment networks enables faster and more efficient A2A transfers. - Strong
Authentication: Improved authentication methods enhance security and consumer trust
in A2A transactions.
Potential
Benefits:
- Lower Transaction
Costs: A2A payments generally involve lower fees compared to card
transactions, potentially benefiting both businesses and consumers. - Improved Customer
Journeys: Streamlined checkout processes and in-app payments can enhance the
customer experience. - Greater Consumer
Choice: A2A payments offer consumers an alternative to traditional payment
methods, fostering competition and innovation.
Industry
Response:
The rise of A2A has
spurred action from key players. Even in North America, where cards reign
supreme, companies are taking notice. McKinsey highlights the potential for A2A
to offer banks a “more competitive way of making payments” while
providing consumers and merchants with more options. Visa and Mastercard are
investing in A2A plays, and TrueLayer’s new A2A payments app allows merchants
to integrate A2A options into their checkout processes.
Conclusion:
Open Banking and A2A
payments represent a significant shift in the global payments landscape. While
the pace of adoption may differ across regions, the potential for A2A to become
a mainstream payment method is undeniable. As the technology matures and consumer
trust grows, A2A payments have the potential to revolutionize the way we pay,
fostering a more transparent, efficient, and rewarding financial ecosystem.
Yet, the revolution
faces a more significant obstacle: the inertia of established infrastructure.
Change, particularly when it involves money, is often met with resistance.
Drivers, accustomed to the ease of swiping plastic, may be hesitant to navigate
a new and potentially unfamiliar road system as it would be like asking drivers to switch
from their favorite, well-lit highway to a less-traveled backroad – a more
direct route, perhaps, but lacking the familiar rest stops and roadside
attractions.
The battle for the
future of payments in America is not a race to a single destination, but a
reimagining of the entire transportation network.
Consumers, enticed
by the promise of a more personalized and potentially cheaper experience, could
become the loyal riders. But the established card networks, the seasoned
highway authorities of the financial landscape, will not relinquish their
control easily. They will unleash their marketing campaigns, wielding the
glittering lure of rewards points as a well-advertised scenic byway.
The outcome of this
digital revolution remains unwritten.
Will Open Banking and A2A payments become
the preferred route for American consumers, ushering in an era of financial
transparency and lower costs? Or will the inertia of the status quo and the allure
of plastic’s rewards prevail? Only one thing is certain: consumers are holding the steering wheel. Will
they remain content with the familiar highway, or will they embrace the new
on-ramp and become active participants in a financial revolution? Only time
will tell who will reach their destination first in this high-stakes race for
payment supremacy.
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- Source: https://www.financemagnates.com//fintech/payments/the-data-highway-open-banking-and-the-road-less-traveled-in-american-payments/
