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The Chocolate Crunch – Why Cocoa’s Surged Past Bitcoin

Date:

We’ve just emerged from that time of year when an awful lot of the world
has gorged themselves on chocolate bunnies and eggs. But might this Easter have
been the last time chocolatey indulgence was on the menu? With cocoa surging harder than Bitcoin, just maybe.

In the future your favorite chocolate bunny will have slimmed down, and
your strawberries will only be half-dipped. Welcome to Easter 2025, where
the only thing thicker than the chocolate is the price tag. OK, let’s stop this
futuristic fever dream and unwrap the mystery of the skyrocketing cocoa prices
and why commodity traders are licking their lips.

But before we do, let’s just pause for a moment of contemplation – The
price of cocoa has tripled over the last 12 months. The world is facing the
largest deficit of cocoa supply in over 60 years. The International Cocoa
Organization (yes, that’s a thing, no Willy Wonka does not head it up) forecasts
huge shortages
compared to last season. Hedge funds have gone in big, with
over $8.7
billion in bets via cocoa futures products
that prices will continue to
rise.

Over the past year, cocoa prices have surged 204%, outpacing Bitcoin,
which looks decidedly pedestrian with nearly 133% gains since last March.

Cocoa. Yes. The bean. The chocolate bean. On the same page? Great.

More Precious Than Precious Metals

Move over, gold and silver; cocoa beans are the trader’s new bling.
Surging faster than a Bitcoin during a bull run, cocoa prices have hopped past
their 1977 record of $5,400 per metric ton, reaching a sweet (or should I say
bitter?) high of $10,000 per metric ton. Hence my earlier concern about next
year’s Easter bunnies.

A Bitter Harvest: The Supply Side Story

The root of our cocoa woes lies in West Africa, the powerhouse of
global production. Unfortunately, extreme weather and climate changes have
played havoc with cocoa crops in Ivory Coast and Ghana, leading to the biggest
cocoa deficit in decades. So if you thought your investment portfolio was
volatile, spare a thought for the cocoa market, reeling under an almost 11% decline
in global supply. Add to that inherent issues with the regional cocoa trade
and fierce
competition between international producers
, and you’ve got problems.

A Sticky Situation: The Industry’s Response

Chocolatiers aren’t just sitting still. In response to this sticky
situation, some companies have become creative. Mars is turning the shrink ray
on its chocolate bars, and has been doing so for
a while
, but shoppers are still being put
off by the price of a KitKat
.

Paying More for Less

It’s a tough time to be a chocoholic. Chocolate prices in major U.S.
stores have leapt nearly 15% since the start of the year. In contrast,
non-chocolate candy has only seen a modest 4% rise. And while some brands are
offering more significant discounts to offset these higher prices, it seems the
era of cheap chocolate indulgence is slowly melting away.

The Future of Chocolate: What’s Next?

The cocoa market isn’t showing signs of sweet relief anytime soon. With
uncertainties looming over when the cocoa harvests will return to health,
experts predict further price hikes and possibly more creative adaptations from
chocolate companies. At the end of the day, chocolate is a luxury. So, it might
be time to start exploring other avenues for personal pleasure.

The world of chocolate is facing a seismic shift, with prices rising
faster than a soufflé in a hot oven. While this may mean our Easter treats are
a little lighter (both in weight and on the wallet) next year, it’s a
fascinating example of how global market forces can impact something as simple
and beloved as chocolate. So the next time you unwrap a chocolate bar, take a
moment to savor it – it’s a little piece of luxury in an increasingly expensive
cocoa world. Just imagine, maybe one day a chocolate coin wrapped in gold foil might be more expensive than a Bitcoin…

For more finance-adjacent pieces like this, visit our Trending section.

We’ve just emerged from that time of year when an awful lot of the world
has gorged themselves on chocolate bunnies and eggs. But might this Easter have
been the last time chocolatey indulgence was on the menu? With cocoa surging harder than Bitcoin, just maybe.

In the future your favorite chocolate bunny will have slimmed down, and
your strawberries will only be half-dipped. Welcome to Easter 2025, where
the only thing thicker than the chocolate is the price tag. OK, let’s stop this
futuristic fever dream and unwrap the mystery of the skyrocketing cocoa prices
and why commodity traders are licking their lips.

But before we do, let’s just pause for a moment of contemplation – The
price of cocoa has tripled over the last 12 months. The world is facing the
largest deficit of cocoa supply in over 60 years. The International Cocoa
Organization (yes, that’s a thing, no Willy Wonka does not head it up) forecasts
huge shortages
compared to last season. Hedge funds have gone in big, with
over $8.7
billion in bets via cocoa futures products
that prices will continue to
rise.

Over the past year, cocoa prices have surged 204%, outpacing Bitcoin,
which looks decidedly pedestrian with nearly 133% gains since last March.

Cocoa. Yes. The bean. The chocolate bean. On the same page? Great.

More Precious Than Precious Metals

Move over, gold and silver; cocoa beans are the trader’s new bling.
Surging faster than a Bitcoin during a bull run, cocoa prices have hopped past
their 1977 record of $5,400 per metric ton, reaching a sweet (or should I say
bitter?) high of $10,000 per metric ton. Hence my earlier concern about next
year’s Easter bunnies.

A Bitter Harvest: The Supply Side Story

The root of our cocoa woes lies in West Africa, the powerhouse of
global production. Unfortunately, extreme weather and climate changes have
played havoc with cocoa crops in Ivory Coast and Ghana, leading to the biggest
cocoa deficit in decades. So if you thought your investment portfolio was
volatile, spare a thought for the cocoa market, reeling under an almost 11% decline
in global supply. Add to that inherent issues with the regional cocoa trade
and fierce
competition between international producers
, and you’ve got problems.

A Sticky Situation: The Industry’s Response

Chocolatiers aren’t just sitting still. In response to this sticky
situation, some companies have become creative. Mars is turning the shrink ray
on its chocolate bars, and has been doing so for
a while
, but shoppers are still being put
off by the price of a KitKat
.

Paying More for Less

It’s a tough time to be a chocoholic. Chocolate prices in major U.S.
stores have leapt nearly 15% since the start of the year. In contrast,
non-chocolate candy has only seen a modest 4% rise. And while some brands are
offering more significant discounts to offset these higher prices, it seems the
era of cheap chocolate indulgence is slowly melting away.

The Future of Chocolate: What’s Next?

The cocoa market isn’t showing signs of sweet relief anytime soon. With
uncertainties looming over when the cocoa harvests will return to health,
experts predict further price hikes and possibly more creative adaptations from
chocolate companies. At the end of the day, chocolate is a luxury. So, it might
be time to start exploring other avenues for personal pleasure.

The world of chocolate is facing a seismic shift, with prices rising
faster than a soufflé in a hot oven. While this may mean our Easter treats are
a little lighter (both in weight and on the wallet) next year, it’s a
fascinating example of how global market forces can impact something as simple
and beloved as chocolate. So the next time you unwrap a chocolate bar, take a
moment to savor it – it’s a little piece of luxury in an increasingly expensive
cocoa world. Just imagine, maybe one day a chocolate coin wrapped in gold foil might be more expensive than a Bitcoin…

For more finance-adjacent pieces like this, visit our Trending section.

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