Blockchain.com has evolved rapidly over the past few years, stemming from a small data-focused website to the most trusted crypto platform with millions of users around the world. As the company has changed, so has our look and feel. We’ve undergone a few logo and brand refreshes to meet the needs of the ever-growing crypto space and most importantly, our users.
Working with a talented team of in-house designers, we created a fresh look that was approachable, modern, and UI friendly. A keen eye might have noticed that over the past year, we’ve been quietly polishing various aspects of our brand.
Did you notice?
Back in early 2019, we updated our font from a combination of Montserrat, Futura and Gill Sans to Inter across all product and marketing (and we haven’t looked back). We made the shift for a couple reasons:
- Didn’t support monospace
- Has hard to read numerals, which for number heavy interfaces like Explorer, Exchange and Wallet was far from ideal
- Is wider than most typefaces, taking up valuable space in places like data tables
- Has impressive legibility, designed for digital screens
- Has extensive glyph support
- Supports monospace for data heavy UIs
We also improved our color palette by increasing saturation and brightness to our blues, creating a more electric and dynamic feel. The muted, inactive and sometimes pastel tones we had before no longer lined up with the direction the company is headed. On top of that, we expanded our secondary palette to include a full set of colors, which allows us the flexibility to be more creative when experimenting and developing new designs.
Blockchain…I think I’ve heard of it
One problem we faced as a company was the confusion between Blockchain the company and blockchain the technology, especially from those unfamiliar with crypto. In order to differentiate our brand from the tech, we changed our name to Blockchain.com (you can read a more in depth explanation here). In terms of the logo and wordmark, we kept it mostly the same for recognizability, adding a ‘.COM’ at the end. This was a simple solution for a much needed brand distinction.
So why’d you change it again?
While we love the name and new identity, it did create an unusual challenge for us. The added real estate of the ‘.COM’ expanded the width of the wordmark, making it difficult to place within certain situations across product and marketing while maintaining readability. The all caps also felt outdated and chunky, and the logo itself contained colors that we were no longer using in our palette. It was time for a refresh.
At first, we mused over how in-depth we wanted to go. Attack only the wordmark? Update the logo colors to our new blues? Scrap it altogether?
We had a team meeting to discuss possible solutions, and knew the quickest fix was to move to initial caps to save much needed space and match the wordmark to our Inter font. This improved readability, since people tend to read the shape of a word rather than individual letters — which is hard to differentiate with an all caps wordmark.
But why stop there?
With our previous refreshes and recent update to our company core values, it was high time we had a full redesign of our logo to match. And so began our first design sprint.
Before the coronavirus hit, the design team was already dispersed across multiple timezones and was very comfortable working remotely with one another. We had a design session where we threw any and all ideas into a Figma file (a very effective whiteboard substitute). It was surprisingly just as productive and creative as an in-person meeting. Below are some of the rudimentary experimentations we came up with.
We all came together after this and had a general review. What, if anything, stood out to us — for good or bad reasons — and what can we draw from it? What if we change the rounding here, or increase line width there, or change the color of this shape? And maybe more importantly, does this look like an already existing logo?
After some musing, this design was initially chosen for further exploration:
We liked the illusion that the intersecting shapes created, masked within our well-known diamond shape. Some people saw a cube, while others saw a birds-eye pyramid. Whichever way, it made the viewer pause for a moment and take a second look.
Once we had our selection, we went back to the drawing board (Figma file) and tried out different iterations of the above, seen below:
We found that less rounding = sharper corners and a more serious/sharp tone from the shape, while more rounding = friendlier and more open. Being an approachable brand, we decided more rounding was probably better than less.
This logo iteration also needed more definition — we wanted to hold on to the illusion the initial design had, but also felt the colors blended into each other too much. We solved this by creating a simple outline of the shapes.
Okay — not bad. Next was to see how it stood up to in-situ mock ups. We placed it in navigation bars, app store download pages, research papers, and social channels. And although we liked what we saw, one discernable problem was that the light blue left ‘corner’ felt too light and was difficult to see against a white background, especially when seen at a small scale.
So after some experimentation with color, we settled on a selection of our blues that moved in increments of 200, based on our blue 000–800 palette. We found the result below worked best on most brand colored backgrounds.
The next step was to make the logo pixel perfect and place it with the wordmark. We set the dividing line between the shapes to be 1px and then defined the spacing between the logo and the wordmark based on that width.
Finally, when taking a step back and looking at our wordmark with our logo, we decided the main focus should be Blockchain, with a lighter emphasis on the ‘.com’. We experimented with different opacities and colors, and found that our Grey 300 worked best on all on-brand colored backgrounds.
With a little After Effects magic, the end result:
Why we like it
When we embarked on this journey, it was important to pay homage to the previous logo. Our original diamond shape denoted a block within the blockchain, and we wanted to replicate that core motif in this refresh. With this rendition, there’s still the block-like feel but with a cleaner and more modern touch. It’s also a simple enough design that anyone could glance at it and draw it themselves.
When designing the new logo, we wanted it to be flexible enough to grow with the brand for years to come. While the symbolism remains the same, it is a simple shift from the old to the new — a change of perspective. This movement is something we wanted to capture within the new design and kept this in mind when creating the logo animation as well.
Special Thanks: Design team
Sydney St. Clare
More from Blockchain.com:
SafeEarth Donates $100,000 to TheOceanCleanUp Kicking Off Blockchain Eco Project
Bitcoin Press Release: Blockchain eco project SafeEarth has donated over $100,000 to TheOceanCleanUp charity with more donations planned for other global charities.
16th April, 2021, London, UK — SafeEarth, a blockchain eco project, has donated over $100,000 to community selected charity TheOceanCleanUp. The donated funds will help towards the removal of plastic waste from the planet. This generous donation represents the first act of SafeEarth’s continuing initiative to help charities across the globe.
The money was raised from SAFEEARTH token transaction fees. From each token transaction a portion of the fees will continue to be used for further donations to charities that focus on green initiatives as SafeEarth looks to effect a lasting and positive change on the planet.
The Ocean Cleanup Head of IT Steven Bink offered his thanks to Safe Earth on Twitter, stating:
“Dear SafeEarth community. On behalf of the entire crew at The Ocean Cleanup, I would like to thank you for this very generous donation. We are also honored that you chose The Ocean Cleanup to be the first charity to receive this gift from @SafeEarthETH”
Safe Earth & Earth Fund
Deforestation, pollution, global warming and many other factors have had an adverse effect on the environment for decades. As the world shifts more towards renewables and eco-friendly alternatives, initiatives like that of Safe Earth represent a changing mentality in industry
SafeEarth’s sole focus is to generate capital and build a community which is able to repair the ecological damage done to the planet. Safe Earth also collaborates with another green charity called The Earth Fund, which has raised around 50 ETH ($125,000 at the time of writing) to be used for similar causes.
As a part of their plan to raise awareness for ecological causes SafeEarth have also started a #PlasticChallenge on twitter, which urges people to get rid of plastic waste. The challenge (which launched on 27th of March) rewards users from a prize pool of $3,600 in SAFEEARTH tokens.
In the short time since the challenge began the SAFEEARTH token has been listed on the number one DEX Uniswap, recorded $3 million in trading volume and locked away more than $1.5 million in liquidity.
SAFEEARTH Token Burn & Benefits
The SAFEEARTH token is a deflationary asset that uses an autonomous yield and liquidity generation protocol. Each transaction charges a total of 4% in fees, which is then broken up evenly with 1% going to charities, 1% refunded to holders, 1% for advertising and 1% token lock-ups to increase liquidity. By burning at least 50% of the total supply after launch, (which will go to a black hole address) SafeEarth ensures increased token scarcity and liquidity.
$SAFEMARS is the sister token to SafeEarth and available on PancakeSwap exchange. The token uses very similar tokenomics to SAFEEARTH and over 50% of the tokens have already been burned. As none of the transaction fees from SafeMars go towards charity the company has chosen to give more back to users, with a total of 2% going instantly back to the holders wallets and the other 2% is auto-locked to increase scarcity and liquidity. Right now the number of $SAFEMARS holders is growing steadily with 93,699 holders at the time of writing.
Save Earth Through Safe Earth
Harnessing blockchain technology through it’s unique protocol in the interest of both charitable giving and community incentives is helping SafeEarth to stand out from its competition. This $100,000 donation is just the beginning of the company’s mission to effect a lasting and positive change to the planet.
SafeEarth blockchain eco project is already gearing up for another large donation with another 35 ETH (roughly $87,600) reserved for 5 charities that focus on humanitarian causes, such as access to clean water and wildlife preservation. The charities will be chosen by the SafeEarth community and will be announced on Earth Day, April 22nd, 2021.
Media Contact Details
Contact Name: Bitcoin PR Buzz Press Team
Contact Email: email@example.com
Learn more about SafeEarth — https://safeearthcrypto.com/
Buy SafeEarth Coin on Uniswap — https://app.uniswap.org/#/swap
Take off with SafeMars — https://www.safemarscrypto.com/index.html
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SafeEarth is the source of this content. This Press Release is for informational purposes only. The information does not constitute investment advice or an offer to invest.
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Did Elon Musk’s ‘jet fuel’ set GameStop (and Bitcoin) ablaze?
Depending on where you stand on the GameStop saga, which saw organized retail traders extract $6 billion from Wall Street overnight, you may think someone should either take the matches away from Elon Musk, or give him more.
The CEO and “Technoking” of Tesla was accused of pouring “jet fuel” on the GameStop short-squeeze at a critical moment by hedge fund manager David Einhorn, founder of Greenlight Capital, in a letter to investors published Thursday.
Einhorn said Elon Musk and venture capitalist Chamath Palihapitiya were the real instigators behind the short-squeeze, claiming both had supplied “the real jet fuel” for the pump with their tweets and TV appearances.
“We note that the real jet fuel on the GME squeeze came from Chamath Palihapitiya and Elon Musk, whose appearances on TV and Twitter, respectively, at a critical moment further destabilized the situation,” wrote Einhorn, according to Markets Insider.
Amid the orchestrated short-squeeze on GameStop by redditors on r/WallStreetBets, Elon Musk tweeted what some interpreted as his support for the endeavor. On Jan. 26, shortly after GME stock was pumped 91% in a single day, Musk tweeted the phrase “Gamestonk!!” accompanied by a link to the WallStreetBets sub-reddit.
Over the course of the next 24 hours, GME stock soared 134%, climbing from a unit price of $147 to $347. The following 24 hours brought even more fireworks, and by Jan. 28, the value of GameStop shares had hit an all time high of $483 — an 18,693% increase on the stock’s value just nine months earlier.
Chamath Palihapitiya appeared to voice his support for the short-squeeze on Jan. 27, when he told interviewers on CNBC that the GameStop saga was an example of the man on the street pushing back against the man on Wall Street.
Einhorn said that “quasi-anarchy” now reigns, based on what he sees as toothless regulation of the stock market. Einhorn compared the situation, where “the laws don’t apply to [Elon Musk]” to the defunding of the police force.
“Many who would never support defunding the police have supported — and for all intents and purposes have succeeded — in almost completely defanging, if not defunding, the regulators,” said Einhorn.
Previously Elon Musk was suggested to have unduly influenced the cryptocurrency market with his vocal support of Bitcoin (BTC) and Dogecoin (DOGE) via Twitter. Legal professionals suggested in February that Musk’s tweets may have acted as a catalyst for the coins’ gains at the time, and warned that such tweets could attract SEC attention.
Musk laughed off the suggestion at the time, claiming that he would welcome any SEC investigation into his tweets, and that he simply liked “dogs and memes.”
Turkey to ban cryptocurrency payments
A new ban in Turkey will prohibit crypto holders from using their digital assets for payments, in addition to preventing payment providers from adding funds to their digital wallets at crypto exchanges.
According to a Friday announcement by the Central Bank of the Republic of Turkey, the ban will come into effect on April 30, rendering any crypto payments solutions and partnerships illegal.
The bank stated, “any direct or indirect usage of crypto assets in payment services and electronic money issuance” will be forbidden.
While banks are excluded from the regulation, which means users can still deposit Turkish lira on crypto exchanges using wire transfers from their bank accounts, payment providers will be unable to provide deposit or withdrawal services for crypto exchanges.
Payment providers and digital wallets are widely used in Turkey to transfer fiat funds to crypto exchanges and vice versa. Major global exchange Binance partnered with local payment provider Papara when they first entered the Turkish market to provide a lira onramp for several different cryptocurrencies.
This new regulation means that users have two weeks to clear their balances if they exclusively use payment providers as fiat-to-crypto gateways.
Historically, the Turkish government has always had a tight grip on the payment ecosystem. In 2016, Turkey banned major global payment provider PayPal in the country.
Crypto regulation is a hot topic for Turkey in recent months. Last month, the Turkish Ministry of Treasury and Finance announced that they are monitoring the crypto ecosystem and working with the Central Bank, Banking Regulation and Supervision Agency, and Capital Markets Board to regulate crypto.
Additional reporting by Cointelegraph Turkey’s Emre Günen.
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