Tim Cook, CEO of tech giant Apple, has hinted that the metaverse has arrived on his radar and that the company exploring the technology. In Apple’s latest earnings call, a Morgan Stanley representative asked Cook if he was “thinking about the Metaverse opportunity and Apple’s role in that market.” Cook said: “Well, that’s a big […]
You have probably already noticed how the metaverse is getting more and more popular every day, accelerated by Facebook’s strategic move to rebrand to Meta and develop their own metaverse. We are entering into a generational shift, people are buying virtual land for large sums of money, and big brands such as Nike & Adidas...
The metaverse will supposedly play a central role in the South Korean economy. It’s hard to ignore the growing rise of South Korean media and culture in Western countries. Ever since Psy graced our ears with his now-iconic song ‘Gangnam Style’ in 2012, the popularity of South Korean music, film, and television has skyrocketed in […]
On January 26, Walmart’s fintech venture firm, Hazel, announced that it is acquiring two financial technology companies as it aims to develop a financial services super app where consumers can mana...
The ETH foundation removes all references to ETH1 and ETH2 to save all future users from navigating a confusing model as we can see more in today’s latest Ethereum news. The ETH foundation removes all references to eth1 and ETH2 in favor of calling the blockchain an execution layer and upgraded the proof of stake […]
Esports offer a diverse range of brand marketing touchpoints for connecting with younger generations. Buffalo Wild Wings (BWW) – a casual dining restaurant and sports bar franchise based in the United States – has successfully captured this opportunity across an esports marketing portfolio that includes: Partnership with Riot Games’ League of Legends Championship Series (LCS) esports circuit for the “LCS 10 Wing Bundle” promotion (February 2021). Sponsorship of Team Dignitas, a North American-based competitive gaming organization (2017) Partnership with Turner’s […]
This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your product for what it means to their identity first, followed by its functional benefits. Cultural branding differs from the three main models prevalent in conventional marketing today – emotional, mindshare and viral (see […]
