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Here’s how online shoppers are finding inspirationHere’s how online shoppers are finding inspirationDirector of Marketing, Commerce
People shop across Google more than a billion times a day — and we have a pretty good sense of what they’re browsing for. For instance, our Search data shows that the early 2000’s are having a moment. We’re seeing increased search interest in “Y2k fashion” and products like bucket hats and ankle bracelets. Also popular? The iconic Clinique “Happy” perfume, Prada crochet bags and linen pants.
While we know what’s trending, we also wanted to understand how people find inspiration when they’re shopping for lifestyle products. So we surveyed 2,000 U.S. shoppers of apparel, beauty and home decor for our first Inspired Shopping Report. Read on to find out what we learned.
Shopping isn’t always a checklist
According to our findings, most fashion, beauty and home shoppers spend up to two weeks researching products before they buy them. Many, though, are shopping online just for fun — 65% say they often or sometimes shop or browse online when they’re not looking for anything in particular. To help make online shopping even easier and more entertaining, we recently added more browsable search results for fashion and apparel shopping queries. So when you search for chunky loafers, a lime green dress or a raffia bag on Google, you’ll scroll through a visual feed with various colors and styles — alongside other helpful information like local shops, style guides and videos.
Apparel queries on Search show a more visual display of products
Inspiration can strike anywhere
We know shopping inspiration can strike at any moment. In fact, 60% of shoppers say they often or sometimes get inspired or prompted to buy something even when they aren’t actively shopping. That can come from spotting great street style: 39% of shoppers say they often or sometimes look for a specific outfit online after they see someone wearing it. Or it can come from browsing online: 48% of shoppers have taken a screenshot of a piece of clothing, accessory or home decor item they liked (and 70% of them say they’ve searched for or bought it afterwards). Google Lens can help you shop for looks as soon as you spot them. Just snap a photo or screenshot and you’ll find exact or similar results to shop from.
Sometimes words aren’t enough
We know it can be hard to find what you’re looking for using words alone, even when you do have an image — like that multi-colored, metallic floral wallpaper you took a photo of that would go perfectly with your living room rug. Half of shoppers say they often or sometimes have failed to find a specific piece of clothing or furniture online after trying to describe it with just words. And 66% of shoppers wished they could find an item in a different color or print.
To help you track down those super specific pieces, we’re introducing an entirely new way to search — using text and images at the same time. With multisearch on Lens, you can better uncover the products you’re looking for even when you don’t have all the words to describe them. For example, you might be on the lookout for a scarf in the same pattern as one of your handbags. Just snap a photo of the patterned handbag on Lens and add the query “scarf” to complete your look. Or take a photo of your favorite heels and add the query “flats” to find a more comfortable version.
With multisearch on Lens, you can search with both images and text at the same time
Trying before you buy matters
It’s not always possible to make it to the store and try something on before you buy it — but it matters. Among online beauty shoppers, more than 60% have decided not to purchase a beauty or cosmetic item online because they didn’t know what color or shade to choose, and 41% have decided to return an item because it was the wrong shade. With AR Beauty experiences, you can virtually discover and “try on” thousands of products from brands like Maybelline New York, M.A.C. and Charlotte Tilbury — helping you make more informed decisions. And now, shoppers can try on cosmetics from a variety of brands carried at Ulta Beauty right in Google Search. Just search for a product, like the Morphe Matte Liquid Lipstick or Kylie Cosmetics High Gloss, and find the best shade for you.
Google’s AR Beauty experience features products from Ulta Beauty
No matter where you find your shopping inspiration, we hope these features and tools help you discover new products, compare different options and ultimately make the perfect purchase.
The Top NFT Marketplaces to Buy or Sell NFTs
If you want to be a part of the NFT space, then you should visit NFT marketplaces where you can trade NFTs ranging from music to art to assets of the virtual world. There are dozens of marketplaces and some marketplaces cater to specific sectors. What things should you look for in an NFT marketplace before picking which one to utilize and which are the top NFT marketplaces? This article covers top NFT marketplaces in detail. OpenSea OpenSea is the biggest decentralized peer-to-peer marketplace for buying, selling, and trading rare digital assets, such as gaming assets, collectibles, and art which runs on the Ethereum blockchain. In reality, OpenSea bills itself as the world’s largest marketplace for digital assets, claiming to have the best pricing on new NFTs and a wide choice of available NFTs in over 200 categories. Digital art, decentralized domain names, trading cards, virtual worlds, digital collectibles, sports NFTs, utility NFTs, you name it, all of these items can be traded on OpenSea. Cryptopunks, Axie Infinity, Gods Unchained, CryptoKitties, SuperRare, and other popular NFT projects use it as their primary platform. Rarible Rarible is a non-profit marketplace for selling single works of art and collections. Sports, gaming, media corporations, and artists launching collections of work are attracted to Rarible due to its decentralized nature. It is a community-owned platform that encourages decentralization. It has its token, RARI, and the platform’s users get to vote on any platform changes and participate in governance. For example, Adobe has worked with Rarible to secure artists’ work and develop unique NFTs. Rarible uses Flow, Tezos, and Ethereum. You may choose which token to use when you mint your NFT, and you can share your search options with OpenSea. The topic of which blockchain to use is intriguing. The most popular blockchain for NFT minting is Ethereum, although it has a significant carbon footprint and hefty gas prices. Tezos has modest gas expenses (about $0.50). However, it’s aimed towards artists releasing compilations. Flow uses lazy minting, which means creators pay almost no fees, and it’s a proof-of-stake blockchain, meaning it has a much lighter carbon footprint than Ethereum. Nifty Gateway Nifty Gateway has helped some of the most well-known digital artists, including Beeple and singer/musician Grimes, sell their music. It’s a cryptocurrency exchange-backed art curation platform (controlled by the Winklevoss twins). The NFTs, sometimes known as Nifties, are Ethereum-based. Nifty Gateway hosts any NFTs purchased, which means the NFTs aren’t held in your wallet but rather on Nifty Gateway’s servers. NFT collectors may not like this feature, who like more flexibility while investing in art. Purchases on Nifty Gateway can also be done in fiat currency(e.g., US dollars) without the need of purchasing cryptocurrency. Super Rare The Super Rare platform gives more of a gallery feel to the NFT space. It’s an NFT marketplace that prioritizes artistic intent and credibility above meme-friendly art. You won’t find any celebrity NFTs in SuperRare. It is said to accept only 1% of all applicants, which may sound snobbish, but if you are selected, you will be included in a catalogue of well-curated and intriguing artworks. SuperRare has the atmosphere of a high-end gallery, which is heightened by a rule that allows its artists to mint one of their originals — no Editions here. This indicates that the pieces are more scarce and so rare, as the term implies. It is one of the top NFT marketplaces for serious art and artists, which is incredibly uncommon in the NFT space. Top Shot The NBA and the Women’s National Basketball Association have teamed with NBA Top Shot, a fan-driven marketplace, to sell collectible moments and art based on the world’s most famous NBA sport and women’s basketball league. Go to the fastest-growing marketplace instead of going to Amazon for your next sports present. Firstly, you need to create an account with the NBA’s Top Shot to purchase an NFT. Top Shot is a closed marketplace that only allows you to buy and sell things on their site, and it was built on the Flow Blockchain by Dapper Labs. Some memorabilia can be purchased for as little as a few dollars. Magic Eden Magic Eden is a Solana blockchain-based decentralized application. The blockchain allows users to generate and manage non-fungible tokens. NFTs can be used for various things, such as digital collectibles, game assets, and more. The following are some of the desirable characteristics of Magic Eden: Launchpad: This capability is exclusive to Magic Eden and allows users to construct NFTs in minutes without using any other software. The platform now only accepts a small number of projects; however, this is likely to change. Future Launches: Rather than wasting time looking for your favourite creator’s next NFT drop, Magic Eden provides a curated list of upcoming launches so you … Continued
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