NZXR, formed by game developers who spent five years creating AR and mixed reality experiences for Magic Leap, will strengthen in-house content creation at Niantic Quick read ➨ Niantic has acquired New Zealand-based AR studio NZXR, adding further talent and expertise to the company following its deal for 8th Wall last month ➨ The Pokémon […]
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The post ‘Pokémon GO’ Developer Niantic Acquires WebAR Company 8th Wall appeared first on Road to VR.
WebAR technology could propel the AR industry to new heights. Niantic, the company behind some of the most popular location-based AR experiences currently available (Pokémon GO, Pikmin Bloom), today announced that it has officially purchased the WebAR development platform 8th Wall in what could easily be considered one of the most important acquisitions this year. […]
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