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Here’s how online shoppers are finding inspirationHere’s how online shoppers are finding inspirationDirector of Marketing, Commerce
People shop across Google more than a billion times a day — and we have a pretty good sense of what they’re browsing for. For instance, our Search data shows that the early 2000’s are having a moment. We’re seeing increased search interest in “Y2k fashion” and products like bucket hats and ankle bracelets. Also popular? The iconic Clinique “Happy” perfume, Prada crochet bags and linen pants.
While we know what’s trending, we also wanted to understand how people find inspiration when they’re shopping for lifestyle products. So we surveyed 2,000 U.S. shoppers of apparel, beauty and home decor for our first Inspired Shopping Report. Read on to find out what we learned.
Shopping isn’t always a checklist
According to our findings, most fashion, beauty and home shoppers spend up to two weeks researching products before they buy them. Many, though, are shopping online just for fun — 65% say they often or sometimes shop or browse online when they’re not looking for anything in particular. To help make online shopping even easier and more entertaining, we recently added more browsable search results for fashion and apparel shopping queries. So when you search for chunky loafers, a lime green dress or a raffia bag on Google, you’ll scroll through a visual feed with various colors and styles — alongside other helpful information like local shops, style guides and videos.
Apparel queries on Search show a more visual display of products
Inspiration can strike anywhere
We know shopping inspiration can strike at any moment. In fact, 60% of shoppers say they often or sometimes get inspired or prompted to buy something even when they aren’t actively shopping. That can come from spotting great street style: 39% of shoppers say they often or sometimes look for a specific outfit online after they see someone wearing it. Or it can come from browsing online: 48% of shoppers have taken a screenshot of a piece of clothing, accessory or home decor item they liked (and 70% of them say they’ve searched for or bought it afterwards). Google Lens can help you shop for looks as soon as you spot them. Just snap a photo or screenshot and you’ll find exact or similar results to shop from.
Sometimes words aren’t enough
We know it can be hard to find what you’re looking for using words alone, even when you do have an image — like that multi-colored, metallic floral wallpaper you took a photo of that would go perfectly with your living room rug. Half of shoppers say they often or sometimes have failed to find a specific piece of clothing or furniture online after trying to describe it with just words. And 66% of shoppers wished they could find an item in a different color or print.
To help you track down those super specific pieces, we’re introducing an entirely new way to search — using text and images at the same time. With multisearch on Lens, you can better uncover the products you’re looking for even when you don’t have all the words to describe them. For example, you might be on the lookout for a scarf in the same pattern as one of your handbags. Just snap a photo of the patterned handbag on Lens and add the query “scarf” to complete your look. Or take a photo of your favorite heels and add the query “flats” to find a more comfortable version.
With multisearch on Lens, you can search with both images and text at the same time
Trying before you buy matters
It’s not always possible to make it to the store and try something on before you buy it — but it matters. Among online beauty shoppers, more than 60% have decided not to purchase a beauty or cosmetic item online because they didn’t know what color or shade to choose, and 41% have decided to return an item because it was the wrong shade. With AR Beauty experiences, you can virtually discover and “try on” thousands of products from brands like Maybelline New York, M.A.C. and Charlotte Tilbury — helping you make more informed decisions. And now, shoppers can try on cosmetics from a variety of brands carried at Ulta Beauty right in Google Search. Just search for a product, like the Morphe Matte Liquid Lipstick or Kylie Cosmetics High Gloss, and find the best shade for you.
Google’s AR Beauty experience features products from Ulta Beauty
No matter where you find your shopping inspiration, we hope these features and tools help you discover new products, compare different options and ultimately make the perfect purchase.
How to Read the Crypto Chart?
Trading cryptocurrencies and turning your Bitcoins into money requires the ability to read crypto charts. For making good crypto trades you need to know Dow Theory and Japanese candlestick charts. Every historical price, volume, and time interval is available in cryptography. A chart is used to observe investment opportunities in a digital currency based on its past price movements. By reading cryptocurrency charts, investors can identify market trends and predict the future price movements of an asset. Cryptocurrency Chart Patterns Only a few chart patterns have stood the test of time. There is no “proven” chart pattern that works better than another, unlike less subjective analytical tools. Following are the chart patterns available. Price Channels Create a series of highs and lows by creating two ascending or descending parallel lines. Prices tend to bounce between these levels of support (lower) and resistance (higher). While most traders buy lower and sell higher, breakouts and breakdowns can be influential. Ascending & Descending Triangle One horizontal line connects highs or lows, and a second sloped line connects rising highs or falling lows. In a right triangle, the price tends to break out or break down from the horizontal line in the direction of the sloped line. Head & Shoulders The Head and Shoulders chart pattern is characterized by a temporary high or low, followed by a big move higher or lower, followed by an equal move higher or lower. It looks like a head with two shoulders that are either upside down (bullish) or right-side-up (bearish). Triple & Double Top & Bottom It is called a triple or double top and bottom chart pattern when the market bounces off the same resistance or support level two or three times in a row. Bullish signals are considered double bottoms, while bearish signals are considered double tops. Double and triple patterns both indicate that prices are about to reverse directions. Rising Wedge & Falling Wedge The slopes of the upper and lower lines of rising and falling wedges are the same (although they still converge). Rising and falling wedges are reversal patterns unlike ascending and descending triangles. Rising wedges are bearish while falling wedges are bullish. Candlestick Chart In cryptocurrency candlestick charts, time is shown on the horizontal axis, while private data is shown on the vertical axis. It’s important to note that candlesticks show whether the price movement of a market was positive or negative, and to what degree. Candlesticks consist of a body and wicks. The body of each candlestick represents the opening and closing prices, while the top wick represents how high or low the price of a cryptocurrency was during that period. Candlesticks provide users with a great deal of information through their simple structure. Candlestick patterns, for example, can be used to identify potential trend reversals. The bullish and bearish candlestick patterns should be recognized by cryptocurrency traders. Technical Analysis Statistical analysis refers to the study of trends gathered over time to determine how supply and demand affect a particular asset’s future price. Crypto market charts can help investors make informed decisions by letting them know when bullish and bearish movements will end. Bulls, the buyers of an asset, push the price up through bullish movements. It is the downward price movement caused by sellers or the bears. By analyzing price trends and patterns on charts, traders can find trading opportunities. Although crypto charts help monitor market movements, there are some caveats. To better understand technical analysis, one must be aware of the Dow Theory. Here are some key ideas: At the time of pricing, the market considers everything. Existing, prior, and upcoming details have already been accounted for in current asset prices. The crypto market is impacted by a number of variables, including current, past, and future demands and any regulations that may impact the market. Prices do not move at random. Most people follow trends, whether they are long-term or short-term. Analysts focus on the price of a coin rather than every single variable that influences its value. Dow Theory rests on six fundamental tenets: Markets move in three directions A market’s primary movement is called its primary movement. Market trends can last anywhere from a year to several years. They can be bullish or bearish. Medium swings refer to the second or intermediate movement of a market. A medium time frame is between ten days and three months. A medium swing is based on the primary price change. A short swing is a minor movement of the market. It is short-term speculation. Market trends have three phases During the accumulation phase, investors buy and sell the coin against the general perception of the market. In the public participation phase, also known as the absorption phase, the rest of the market follows knowledgeable investors. After the absorption … Continued
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