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Tag: Esports Group

Gaming Marketing Use Case Byte | Heineken – Esports Group

Visit the Gaming Marketing Institute for more insights! Description: This use case byte highlights key aspects of Heineken’s first global gaming marketing campaign, “Not All...

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Gaming Marketing Institute Launch – Esports Group

Today, I’m happy to announce launch of the Gaming Marketing Institute (GMI)! The genesis for GMI, however, began ten years ago, when I started...

Digital Marketing in Gaming 101 – Esports Group

Digital marketing is undeniably central to the 21st century customer journey. The continued rise of gaming platforms has also shifted how marketers forge connections...

Digital Marketing in Gaming 101

Digital marketing is undeniably central to the 21st century customer journey. The continued rise of gaming platforms has also shifted how marketers forge connections...

Why Esports Brands Need Anime

Episode number thirteen of the eSports iQ podcast series explores Team Liquid’s Wave of One marketing campaign – to demonstrate why esports teams...

Why Esports Brands Need Anime – Esports Group

Episode number thirteen of the eSports iQ podcast series explores Team Liquid’s Wave of One marketing campaign – to demonstrate why esports teams...

Why Marketing in the Metaverse Should be Furry

Have you ever wondered what gyms will look like in the metaverse?   Hint: They will be full of furries, user generated, and livestreamed on Twitch.   So,...

Why Marketing in the Metaverse Should be Furry – Esports Group

Have you ever wondered what gyms will look like in the metaverse?   Hint: They will be full of furries, user generated, and livestreamed on Twitch.   So,...

Marketing Programs in Gaming 101

The following explores OS Studio’s gaming marketing program for DoorDash, an online food ordering and delivery service based in the USA. The objective is to...

Marketing Programs in Gaming 101 – Esports Group

The following explores OS Studio’s gaming marketing program for DoorDash, an online food ordering and delivery service based in the USA. The objective is to...

Three Reasons VTubers are the Future of Advertising on Twitch

Kellogg’s Frosted Flakes’ recent project with Twitch, the Amazon-owned livestreaming platform, demonstrates why VTubers are emerging as valuable brand marketing assets for reaching gaming audiences....

Three Reasons VTubers are the Future of Advertising on Twitch – Esports Group

Kellogg’s Frosted Flakes’ recent project with Twitch, the Amazon-owned livestreaming platform, demonstrates why VTubers are emerging as valuable brand marketing assets for reaching gaming audiences....

How to Create Gaming Content

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined...

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