Tag: digital advertising
eBay, VMware, McAfee Sites Hijacked in Sprawling Phishing Operation
Attackers have compromised more than 8,000 subdomains from well-known brands and institutions to mount a sprawling phishing campaign that sends malicious emails numbering in...
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Safeguarding Against Christmas Crypto Scam Threats
Scammers raked in over $3 million in a crypto phishing scheme this festive season, exploiting Google Ads to lure victims into fake websites...
Google Ads: Your Powerful Tool For Online Success 2024
Home » PPC » Google Ads: Your Powerful Tool for Online Success 2024 91 views Are you looking to enhance the online visibility...
Artificial intelligence is a liability
Comment Artificial intelligence, meaning large foundational models that predict text and can categorize images and speech, looks more like a liability than an asset.
So...
Alkimi Debuts Mainnet, Ushering In A New Era For Programmatic Advertising
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Alkimi, a blockchain-based advertising exchange, is happy to announce the launch of its long-awaited mainnet, offering users a more streamlined and...
Alkimi Launches Mainnet; Bringing $600 Billion Industry On-Chain
London, United Kingdom, December 19th, 2023, Chainwire Alkimi, the world’s first decentralised ad exchange, has exited beta and now has...
BUILD.5’s IOTA Integration Empowering Versatility
In the recent November 2023 development update, BUILD.5 demonstrates remarkable progress toward transforming into a comprehensive web3 platform, streamlining interactions with leading Distributed...
TDCX continues European growth trajectory with new Romanian office
BUCHAREST, Romania–(BUSINESS WIRE)–TDCX (NYSE: TDCX), an award-winning digital customer experience (CX) solutions provider for technology and blue-chip companies has deepened its presence in Europe...
Viant Unveils 2024 AI Product Advancements
Generative AI, Supply Path Optimization and Sustainability Among New Initiatives Showcased
IRVINE, Calif.–(BUSINESS WIRE)–Viant Technology Inc. (NASDAQ: DSP), the leading people-based advertising technology company, today...
Fintech Marketing Trends – How Have Companies Evolved?
Fintech marketing
tactics have had a significant impact on the industry. Fintech firms have had
to adjust to rapid technical advances and changes in consumer behavior....
Does Adtech Promote Diversity and Inclusivity in Ad Campaigns?
Advertising
technology, or adtech, is critical in the production and transmission of
advertising campaigns. Advertisers use technology to target certain
demographics and refine messaging. However, as the...
Digital Literacy Projects Define TDCX Foundation’s First Year
SINGAPORE–(BUSINESS WIRE)–TDCX Foundation, the social impact arm of TDCX (NYSE: TDCX), an award-winning digital customer experience (CX) solutions provider for technology and blue-chip companies,...
Understand The Role Of Paid Ads In Performance Marketing
Paid Ads in Performance Marketing play a pivotal role in an ever-evolving landscape of advertising where the avenues for reaching audiences have become...