For a new business, a name is everything. A good business name is the first step in attracting clients and growing brand awareness. A name serves as the foundation for branding, so one that’s simple and memorable that creates a strong impression is effective. A name should link to a core principle or idea and clearly define your brand. Unsuccessful names are often difficult to spell or pronounce, generic, too long for social media handles, or limit business scope and expansion. The repercussions of poorly chosen business names can force companies to rebrand. Subway was known as Pete’s Super Submarines