Back in 2016, designer and filmmaker Keiichi Matsuda released Hyper-Reality, a concept film that imagined an augmented reality future where physical and virtual realities...
Snapchat maker Snap has teamed up with the Louvre museum in Paris on a five-part augmented reality (AR) experience called “Egypt Augmented.”Launching Wednesday, it...
Venice Immersive recently returned to Italy, showcasing dozens of worldwide VR and AR projects. Part of the Venice International Film Festival, we attended the...
We’re going to need a bigger smartphone…Sharkfest is just around the corner and National Geographic and Verizon are kicking off the annual celebration of...
Create your own unique plants and share them with artists across the world. Yesterday, Apple revealed Deep Field, an immersive augmented reality (AR) art...
In recent years, the advent of augmented reality (AR) technology has revolutionized various industries, including machinery manufacturing. Dealerships in this sector are now exploring...
The structure is meant to represent the company’s new brand platform, “Affordable Design. Endless Possibilities.”IKEA is no stranger to immersive technology. The Swedish furniture...
Could this immersive AR experience revolutionize the culinary arts?Earlier this month, the popular culinary livestreaming network Kittch announced that it is partnering with American...
A new report from Bloomberg's Mark Gurman includes some interesting claims about the history of Apple's head mounted displays development effort.Gurman's report cites "people...
“Get Lucky” with three new immersive experiences available in major cities across the globe.The legendary electronic duo Daft Punk is back (sort of) with...