Branded content appears in-game, promising an immersive advertising experience. Last week during the Cannes Lions International Festival, Niantic, creator of popular augmented reality (AR)...
The “real-world metaverse” is a term promoted by Niantic to describe the emergence of geographically anchored XR experiences. Niantic has long been behind the...
AR development company Blippar has an in-house design studio. They also have a web-based AR content creation tool called Blippbuilder. Now, that content creation...
Things like display, graphics, and rendering tend to get a lot of love in AR. One under-rated technical ability? Positioning. Accurate positioning helps to...
Everyone watches for the VR headset and AR glasses launches. But who watches the components? A number of optics manufacturers have made big announcements...
Niantic, the company behind Pokémon GO, the Lightship AR SDK, and more, announced this week that it has acquired 8th Wall, creators of AR development tools designed to run through web browsers with wide reach across devices. In what the company calls its “largest acquisition to date,” Niantic this week announced that is has acquired 8th Wall, […]