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Google this week announced Privacy Sandbox on Android, a new initiative expected to lead to more private advertising solutions for its mobile users.

The new solutions, the Internet giant claims, will limit the sharing of user data and will also prevent the use of cross-app identifiers, advertising IDs included.

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Google on Wednesday announced plans to bring its Privacy Sandbox initiatives to Android in a bid to expand its privacy-focused, but also less disruptive, advertising technology beyond the desktop web. To that end, the internet giant said it will work towards building solutions that prevent cross-app tracking à la Apple's App Tracking Transparency (ATT) framework, effectively limiting sharing of