Roll, a platform that allows users to create their own branded tokens, announced Tuesday that it raised $10 million in Series A funding.
Roll allows people with a sizable following to create social tokens. These tokens can then be branded and disseminated as the creator sees fit. For example, a creator named Connie Digital offers his social token $HUE to followers who read his newsletter. Connie Digital’s fans can then spend $HUE on NFTs or to tip on Discord.
“We’re not trying to be Web3 Twitter or Facebook,” Roll CEO Bradley Miles told The Block. “We want to be more of a Stripe for social tokens.”
Roll supports over 350 creators, $2 million daily trading volume, and a year-to-date trading volume of $680 million. With prior funding from Galaxy Interactive, Hustle Fund, Gary Vaynerchuk and other investors, Roll has raised $12.7 million since its 2019 inception.
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