Want a side of bitcoin with your burger?
Shake Shack is reportedly offering customers crypto rewards for purchasing items through Cash App, which is a digital wallet offered by Block (formerly known as Square).
Purchases made with Cash Card, Cash App’s debit card, and via Cash Boost, a rewards program, will receive 15% of their purchase back in bitcoin.
The offer ends mid-March and will be available through searching for the promotion in the app under the Cash Boost program.
The move is a ploy to attract younger customers and test the water for the broader adoption of crypto by the business, according to comments made by executives to The Wall Street Journal.
Jay Livingston, chief marketing officer of the chain, told the Journal that Shake Shack hasn’t yet seen demand for crypto payments so this will be an experiment testing the waters through rewards.
It is also another sign of mainstream adoption of crypto by consumer brands, which have also flocked to utility NFTs. Utility NFTs offer both a digital experience and tangible value through product offerings and other perks. Earlier this year, brands such as Gap, Crocs, and Prada all moved into the NFT space.