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Musk’s bitcoin fail shows trust is the crucial brand metric

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There is life after ‘shareholder value’ for businesses that step up to society’s challenges. Post pandemic, trust in business is at a high. Just don’t blow it.

James Poletti
Reformed Bitcoin booster, Elon Musk (Image from Getty Images)
Jerome Powell pursues an unashamedly political agenda at The Economic Policy Symposium in Jackson Hole, 2020 (Image from ING)
“[M]aking decisions with an eye focused only on the right side of the circle is a mistake,” say Newbury and Farnham. It leads to the dominance of the right triangle in which the business point of view overwhelms the way customers experience value.
The UX Collective donates US$1 for each article we publish. This story contributed to World-Class Designer School: a college-level, tuition-free design school focused on preparing young and talented African designers for the local and international digital product market. Build the design community you believe in.

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://uxdesign.cc/musks-bitcoin-fail-shows-trust-is-the-crucial-brand-metric-bed468c220a?source=rss——-8—————–cryptocurrency

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