In order to compete with artificial intelligence ChatGPT, Microsoft has introduced a “new” version of the Bing search engine and the Edge web browser. The news comes a day after Google unveiled Bard, its own “experimental conversational AI service” that uses Language Model for Dialogue Applications (LaMDA). It marked the beginning of an AI battle between two tech titans.

Microsoft refers to the updated Bing and Edge as the user’s web-based artificial intelligence copilot. However, they are rumored to provide improved search, more detailed responses, and the ability to produce content.

The Artificial Intelligence War Has Just Begun

Everyone could sense something was afoot when Microsoft invested $1 billion in OpenAI in 2019. OpenAI’s initial investment allowed the platform to create two incredible products, CODEX and DALL-E. This gave Microsoft the confidence to increase its investment, adding another $10 billion to the company that created the popular ChatGPT, OpenAI.

The company’s founders, Larry Page, and Sergey Brin issued “code red” in the interim. However, they made an effort to enhance the search engine because they felt the partnership threatened them a little. The artificial intelligence security and research company Anthropic recently received $300 million from Google. The deal is likely to have raised Anthropic’s valuation to about $5 billion. However, Microsoft is anticipated to own 49% of OpenAI nearly five times as much as Google. Also, Google is anticipated to hold an estimated 10% stake.

Also Read: ChatGPT Alternative: 5 Best ChatGPT AI Alternatives Can’t Miss In 2023

Bigger technology brings bigger risks

To lessen the possibility of new competitors entering the market and possibly challenging their monopoly, the tech giants frequently buy a variety of startups. Microsoft has made investments in GitHub, Skype, LinkedIn, and other companies over the years. In a similar vein, Google has DeepMind, Verily, Nest, Waymo, and most recently, Anthropic. While the rest of the company was still in the Other Bets. However, Google recently moved DeepMind to its major development division.

In response to ChatGPT‘s rising popularity, Google executives have previously claimed that their artificial intelligence models are comparable to those of OpenAI. However, it is still acting “more cautiously than a small startup” because of the “reputational risk” the technology poses. Google’s most recent fetch, Anthropic, has a fascinating backstory. Amodei, a former employee of OpenAI, left the company because he didn’t agree with its commercialization strategy, which had been accelerated by Microsoft’s investment. Ironically, Google is now funding Anthropic, which is on a similar course.

Is Google going to win this AI war?

It has progressed beyond creating something novel and ground-breaking as the artificial intelligence race intensifies. Whoever can better execute and perfect the current models is what matters, and in this competition, nobody is holding back.

Microsoft, on the other hand, is not proceeding slowly like Google. There is no room for complacency given the company’s commitment. The competition has become personal and the stakes couldn’t be higher because both tech behemoths rely on established models. After today’s activities, more will be revealed. Who will win the title of greatest artificial intelligence champion is now more important than just technical prowess. Google had a significant advantage over Microsoft in this battle because it has the most informational data.

Also Read: What Distinguishes Facebook Metaverse From Microsoft Metaverse?

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