- Mahalo Banking and Larky have announced an expanded partnership to enhance account holder engagement for Mahalo clients.
- The partnership will integrate Larky’s nudge platform into Mahalo’s online banking platform.
- Larky made its Finovate debut in 2014. Mahalo Banking will make its Finovate debut next month at FinovateFall.
An expanded partnership between a pair of Finovate alums is designed to help boost account holder engagement. Mahalo Banking, a banking solution provider for credit unions, and account holder engagement technology company Larky announced this week that they are building on their relationship by integrating Larky’s nudge technology into Mahalo’s online banking platform.
“Our partnership with Larky enables us to offer our credit union clients an invaluable tool for member engagement at a time when the market needs new approaches to nurture and grow depositor relationships,” Mahalo Banking co-founder and COO Denny Howell said.
The integration with Larky’s nudge platform will give account holders notifications about the different product and service offerings from their financial institution. Notifications also alert account holders to contextually relevant information about their branch. Financial institutions benefit from access to analytics and A/B testing to learn how their customer and member engagement programs are working. Mahalo customers will also be able to access Larky’s nudge Score. This solution leverages AI to predict the performance of new push notifications.
“We’re thrilled to expand our partnership with Mahalo, opening doors for their clients to harness the power of our nudge platform’s tailored and proactive engagement capabilities,” Larky VP of Growth Scott Brown said. “This reinforced partnership interweaves the unique assets of both organizations, bolstering the digital banking landscape for consumers and fostering expansion for community based financial institutions.”
August has been a busy month for the Ann Arbor, Michigan based company. Larky just reported that Innovations FCU has gone live with its customer engagement platform. And a few days ago, Larky announced a collaboration with credit union technology partner Trellance and Michigan State University Federal Credit Union (MSUFCU). The goal of the partnership is to build a unique, data-centric solution that leverages enhanced, AI-driven segmentation and targeting for MSUFCU. This will enable MSUFCU to create and execute more engaging campaigns to boost tap rates and increase engagement.
Founded in 2012 and headquartered in Ann Arbor, Michigan, Larky made its Finovate debut at FinovateFall in 2014.
Mahalo Banking will be making its first Finovate appearance next month at FinovateFall. The company is a Credit Union Service Organization (CUSO) that serves as a banking partner for credit unions. The company’s platform features deep integrations into credit union cores to provide robust features sets across all delivery platforms in order to deliver a true omni-channel experience. Mahalo is also unique insofar as its platform features functionality to support customers with cognitive distinctions such as dyslexia, autism, epilepsy, visual impairments, and more.
Like Larky, Mahalo also has been on a furious partnership-making pace this year. Last month, Mahalo announced a partnership with Gerber Federal Credit Union, a Michigan-based financial institution with $225 million in assets. In June, Mahalo teamed up with RiverLand FCU, an FI based in New Orleans with more than $300 million in assets. Also, in May, Mahalo announced new partnerships with two credit unions: ParkView FCU and Rock Valley Credit Union. ParkView FCU is based in Harrisonburg, Virginia, and has $350 million in assets. Rock Valley Credit Union is headquartered in Loves, Park, Illinois, and has assets of $150 million.
Mahalo Banking is based in Troy, Michigan. Jim Stickley is CEO.
- SEO Powered Content & PR Distribution. Get Amplified Today.
- PlatoData.Network Vertical Generative Ai. Empower Yourself. Access Here.
- PlatoAiStream. Web3 Intelligence. Knowledge Amplified. Access Here.
- PlatoESG. Automotive / EVs, Carbon, CleanTech, Energy, Environment, Solar, Waste Management. Access Here.
- PlatoHealth. Biotech and Clinical Trials Intelligence. Access Here.
- ChartPrime. Elevate your Trading Game with ChartPrime. Access Here.
- BlockOffsets. Modernizing Environmental Offset Ownership. Access Here.
- Source: https://finovate.com/mahalo-banking-and-larky-announce-expanded-partnership-to-boost-account-holder-engagement/
