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Live events coalition launches The Power of Events brand

Date:

A coalition of event industry organisations has been rebranded as The Power of Events

Formed in July 2020 by Rick Stainton of Smyle and Simon Hughes of the Business Visits and Events Partnership, One Industry One Voice brought together seven core events industry sectors: business and consumer brand experiences, live music, exhibitions, outdoor events and festivals, weddings and private events, sports and cultural activations, and government/third sector events.

As The Power of Events, it will now operate as a not-for-profit company to showcase the events industry, its range of sectors, expertise and networks.

The Power of Events founder Rick Stainton said: “We have always felt that we had to be impactful, clear and content-led, mapping out and signposting the UK events industry in an inclusive way across the seven core sectors.

“Showing everyone how this is developing is really important to us, so we can now get feedback and suggestions ensuring the main hub is designed by the industry, for the industry.

“The support we’ve had from all levels of organisations and industry communities to date has been humbling – including reaching over 70% of the £100k start-up target fund to date, so this is just a taste of what’s to come.”

A splash page, which can be found at here, includes revised video material to give a taste of the core ambition for the main comms hub.

Simon Hughes, Stainton’s fellow director at The Power of Events, commented: “Getting the splash page away so quickly is a tribute to the team on the Taskforce and digital action group that have helped us shape and form the content. We’re really grateful for their support.

“More importantly, this is just the tip of the iceberg – lots more work will be needed to get the main hub and app launched in the autumn.

“This demonstrates that we are not just a talking shop – we’ve secured University Research Partners from across the UK with several more to come, transferred over the One Industry One Voice social media channels and developed a completely new brand to carry this critically important project forward.”

Stainton concluded: “There is a lot more to do and we will still need to spread the word to every corner of the seven core sectors and reach our start-up support fund target.

“So we’re asking all event professionals, trade associations, industry media and support organisations, who are so passionate about our industry’s positive impact and future resilience, to help us achieve both these important goals.”

For feedback and suggestions, email: [email protected].

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