KFC has launched a blockchain pilot program in the Middle East in regards to the chain’s digital advertising and media buying.
The worlds of delicious fried chicken and distributed ledger technology are combining in the Middle East. Kentucky Fried Chicken (KFC), one of the world’s most recognizable fast-food brands, is harnessing the power of blockchain technology to create trust in its advertising supply chain and harness the power of real-time data and analytics.
KFC Embracing Innovative Technology
KFC is the first fast-food restaurant chain in the Middle East to turn to blockchain technology to enhance its digital advertising. One benefit of using distributed ledger technology is that a greater emphasis is being placed upon the security and privacy of the restaurant’s consumers, advertisers, and publishers.
The restaurant chain is looking to leverage the power of real-time data through the blockchain and gain some tangible benefits. One such benefit is to cut down on fraud in the supply chain by having every ad delivery and placement registered on the blockchain.
Another benefit of using the blockchain is to increase the visibility and market penetration of KFC while also cutting down on media saturation. The goal is to maximize ad placements and get the biggest bang for the buck in regards to ad revenue. Blockchain technology allows the restaurant chain to work smarter, not harder, in their media campaigns.
The chief marketing officer for KFC, Ozge Zoralioglu, says, “Historically, marketers have collected data from various different sources and run a campaign pegged on these mismatched insights. Today, marketers must get to the original source of the data: the consumer. Blockchain technologies ensure that they get first-hand information from the target audience themselves.”
He adds:
By innovating a sophisticated blockchain solution, KFC can now benefit from enhanced visibility of real-time data and the most updated insights – all with full confidence that information is authenticated, tamper-proof and hence credible. Leveraging blockchain technology’s immutability means that together, we are able to improve trust, transparency and efficiency in our supply chain.
Global Reach
It’s fascinating to see a brand like KFC, known for its down-home country menu, embrace blockchain technology. The chain has come a long way from when Colonel Sanders first began selling his own brand of fried chicken with his secret recipe of 11 herbs and spices back in 1952.
The restaurant chain is now the second-largest fast-food chain in the world when it comes to sales. (McDonald’s is number one.) By the end of 2018, KFC boasted 22,621 locations scattered across 136 countries.
This new program shows that old dogs can learn new tricks.
Images courtesy of Pixabay and YouTube/KFC.
The post KFC Launches Blockchain Program in the Middle East appeared first on BitcoinerX.
Source: https://bitcoinerx.com/blockchain/kfc-launches-blockchain-program-in-the-middle-east/
