Blockchain
KFC Launches Blockchain Program in the Middle East
KFC has launched a blockchain pilot program in the Middle East in regards to the chain’s digital advertising and media buying. The worlds of delicious fried chicken and distributed ledger technology are combining in the Middle East. Kentucky Fried Chicken (KFC), one of the world’s most recognizable fast-food brands, is harnessing the power of blockchain […]
The post KFC Launches Blockchain Program in the Middle East appeared first on BitcoinerX.

KFC has launched a blockchain pilot program in the Middle East in regards to the chain’s digital advertising and media buying.
The worlds of delicious fried chicken and distributed ledger technology are combining in the Middle East. Kentucky Fried Chicken (KFC), one of the world’s most recognizable fast-food brands, is harnessing the power of blockchain technology to create trust in its advertising supply chain and harness the power of real-time data and analytics.
KFC Embracing Innovative Technology
KFC is the first fast-food restaurant chain in the Middle East to turn to blockchain technology to enhance its digital advertising. One benefit of using distributed ledger technology is that a greater emphasis is being placed upon the security and privacy of the restaurant’s consumers, advertisers, and publishers.
The restaurant chain is looking to leverage the power of real-time data through the blockchain and gain some tangible benefits. One such benefit is to cut down on fraud in the supply chain by having every ad delivery and placement registered on the blockchain.
Another benefit of using the blockchain is to increase the visibility and market penetration of KFC while also cutting down on media saturation. The goal is to maximize ad placements and get the biggest bang for the buck in regards to ad revenue. Blockchain technology allows the restaurant chain to work smarter, not harder, in their media campaigns.
The chief marketing officer for KFC, Ozge Zoralioglu, says, “Historically, marketers have collected data from various different sources and run a campaign pegged on these mismatched insights. Today, marketers must get to the original source of the data: the consumer. Blockchain technologies ensure that they get first-hand information from the target audience themselves.”
He adds:
By innovating a sophisticated blockchain solution, KFC can now benefit from enhanced visibility of real-time data and the most updated insights – all with full confidence that information is authenticated, tamper-proof and hence credible. Leveraging blockchain technology’s immutability means that together, we are able to improve trust, transparency and efficiency in our supply chain.
Global Reach
It’s fascinating to see a brand like KFC, known for its down-home country menu, embrace blockchain technology. The chain has come a long way from when Colonel Sanders first began selling his own brand of fried chicken with his secret recipe of 11 herbs and spices back in 1952.
The restaurant chain is now the second-largest fast-food chain in the world when it comes to sales. (McDonald’s is number one.) By the end of 2018, KFC boasted 22,621 locations scattered across 136 countries.
This new program shows that old dogs can learn new tricks.
Images courtesy of Pixabay and YouTube/KFC.
Source: https://bitcoinerx.com/blockchain/kfc-launches-blockchain-program-in-the-middle-east/
Blockchain
Kraken Daily Market Report for April 12 2021

Overview
- Total spot trading volume at $1.74 billion, up from the 30-day average of $1.34 billion.
- Total futures notional at $555.7 million.
- The top five traded coins were, respectively, Bitcoin, Tether, Ethereum, Ripple, and Cardano.
- Strong returns from Uniswap (+25%) and Flow (+11%).
April 12, 2021 $1.74B traded across all markets today Crypto, EUR, USD, JPY, CAD, GBP, CHF, AUD |
||||
---|---|---|---|---|
XBT $59918. ↓0.3% $641.7M |
USDT $0.9994 ↑0.03% $317.0M |
ETH $2135.2 ↓0.9% $216.1M |
XRP $1.3753 ↑1.9% $126.6M |
ADA $1.2994 ↑2.6% $84.1M |
USDC $0.9999 ↑0.0% $46.7M |
DOT $40.310 ↓2.6% $39.1M |
LTC $245.33 ↓2.9% $34.7M |
TRX $0.1331 ↑8.9% $33.3M |
FLOW $37.468 ↑11% $30.6M |
UNI $37.402 ↑25% $23.6M |
FIL $166.62 ↓7.0% $18.9M |
XLM $0.5751 ↓1.0% $18.6M |
XDG $0.0712 ↓3.4% $17.9M |
XMR $321.10 ↓2.8% $17.9M |
LINK $32.707 ↓3.9% $12.3M |
MANA $1.0822 ↑1.0% $11.5M |
BCH $669.88 ↓3.0% $11.0M |
SC $0.0266 ↓3.5% $9.87M |
ALGO $1.4637 ↓4.1% $9.85M |
GRT $2.0962 ↑9.6% $9.61M |
AAVE $403.67 ↑8.4% $9.51M |
ATOM $22.173 ↓5.6% $9.42M |
KSM $428.66 ↓2.4% $9.33M |
EOS $6.4521 ↓4.5% $7.34M |
XTZ $6.2194 ↓3.5% $6.97M |
ZEC $218.94 ↓1.5% $5.36M |
DASH $277.71 ↓3.4% $4.59M |
STORJ $2.4142 ↓0.7% $4.51M |
DAI $0.9994 ↓0.03% $4.08M |
COMP $446.04 ↓3.0% $3.75M |
SNX $19.596 ↑3.0% $3.13M |
ICX $2.6855 ↑4.2% $3.06M |
OMG $9.6585 ↑0.3% $2.8M |
BAT $1.4119 ↓2.1% $2.57M |
KAVA $6.5938 ↓5.9% $2.53M |
OCEAN $1.6560 ↓3.6% $2.42M |
QTUM $14.663 ↓1.9% $2.27M |
CRV $3.0164 ↓3.2% $2.18M |
ANT $10.697 ↓4.6% $1.93M |
NANO $5.6921 ↑1.4% $1.91M |
KNC $3.5034 ↓4.6% $1.86M |
YFI $42840. ↓5.2% $1.68M |
ETC $19.193 ↓5.8% $1.44M |
OXT $0.7723 ↓3.9% $1.43M |
WAVES $15.288 ↓2.2% $1.35M |
REP $47.281 ↓4.1% $1.27M |
LSK $6.4095 ↓6.1% $1.09M |
KEEP $0.7189 ↓4.0% $1.07M |
EWT $16.354 ↓4.3% $768K |
MLN $85.518 ↓4.3% $674K |
PAXG $1741.0 ↓1.0% $663K |
BAL $51.182 ↓1.2% $600K |
REPV2 $46.957 ↓4.2% $367K |
GNO $172.93 ↓0.03% $292K |
TBTC $60697. ↓0.8% $50.2K |
#####################. Trading Volume by Asset. ##########################################
Trading Volume by Asset
The figures below break down the trading volume of the largest, mid-size, and smallest assets. Cryptos are in purple, fiats are in blue. For each asset, the chart contains the daily trading volume in USD, and the percentage of the total trading volume. The percentages for fiats and cryptos are treated separately, so that they both add up to 100%.
Figure 1: Largest trading assets: trading volume (measured in USD) and its percentage of the total trading volume (April 12 2021)
Figure 2: Mid-size trading assets: (measured in USD) (April 12 2021)
Figure 3: Smallest trading assets: (measured in USD) (April 12 2021)
#####################. Spread %. ##########################################
Spread %
Spread percentage is the width of the bid/ask spread divided by the bid/ask midpoint. The values are generated by taking the median spread percentage over each minute, then the average of the medians over the day.
Figure 4: Average spread % by pair (April 12 2021)
.
#########. Returns and Volume ############################################
Returns and Volume
Figure 5: Returns of the four highest volume pairs (April 12 2021)
Figure 6: Volume of the major currencies and an average line that fits the data to a sinusoidal curve to show the daily volume highs and lows (April 12 2021)
###########. Daily Returns. #################################################
Daily Returns %
Figure 7: Returns over USD and XBT. Relative volume and return size is indicated by the size of the font. (April 12 2021)
###########. Disclaimer #################################################
The values generated in this report are from public market data distributed from Kraken WebSockets api. The total volumes and returns are calculated over the reporting day using UTC time.
Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://blog.kraken.com/post/8612/kraken-daily-market-report-for-april-12-2021/
Blockchain
Bitcoin Prepares For its Next Move: Where is the 100 SMA, the Key BTC Level?

Bitcoin price is consolidating above the $59,500 support zone against the US Dollar. BTC is now showing a few positive signs, but it must clear $61,200 for a fresh rally in the near term.
- Bitcoin is holding gains above the $60,000 and $59,500 support levels.
- The price is now trading well above the $59,500 level and the 100 hourly simple moving average.
- There is a key bullish trend line forming with support near $59,400 on the hourly chart of the BTC/USD pair (data feed from Kraken).
- The pair is likely to start a sharp upward move once it clears the $60,800 and $61,200 levels.
Bitcoin Price is Showing Positive Signs
Bitcoin remained in a range above the $59,000 level and it is showing a few positive signs. Recently, BTC made another attempt to clear the $61,200 resistance, but it failed.
It corrected lower and retested the $59,500 support level. A low is formed near $59,432 and the price is now moving higher. It is also trading well above the $59,500 level and the 100 hourly simple moving average.
There was a break above the 50% Fib retracement level of the recent decline from the $61,212 high to $59,432 low. There is also a key bullish trend line forming with support near $59,400 on the hourly chart of the BTC/USD pair.
Source: BTCUSD on TradingView.com
Bitcoin is now trading above $60,400, but it is facing resistance near $60,800. It is close to the 76.4% Fib retracement level of the recent decline from the $61,212 high to $59,432 low.
A successful break above the $60,800 level could open the doors for a move above $61,200. If the bulls succeed in clearing $61,200, the price could rally in the coming sessions.
Dips Limited in BTC?
If bitcoin fails to climb above $60,800 and $61,200, there could be a short-term downside correction. An initial support on the downside is near the $60,000 level.
The main support is now forming near the trend line, $59,500 and the 100 hourly simple moving average. If the bulls fail to protect the 100 hourly SMA, there could be a major decline. In this case, the price might decline towards the $58,000 level.
Technical indicators:
Hourly MACD – The MACD is now gaining momentum in the bullish zone.
Hourly RSI (Relative Strength Index) – The RSI for BTC/USD is now well above the 50 level.
Major Support Levels – $59,500, followed by $59,000.
Major Resistance Levels – $60,800, $61,200 and $62,000.
Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://www.newsbtc.com/analysis/btc/bitcoin-prepares-for-next-move-61k/
Blockchain
USDT, USDC, and BUSD represent 93% of stablecoin market cap

Research from on-chain analytics provider Glassnode has revealed that the top three stablecoins represent more than 90% of the sector’s entire market cap.
Glassnode’s April 13 “Week On-chain” report found that the top three stablecoins — Tether (USDT), USD Coin (USDC), and Binance USD (BUSD) — have seen significant growth over the past six months to represent a combined capitalization of more than $60 billion, equal to 92.75% of the stablecoin market.
By contrast, six months ago the combined stablecoin capitalization for those three was less than one-third of its current levels at $19.2 billion. This time last year, stablecoins were worth just $7 billion combined.
The analysis compared the growth of stablecoins with Bitcoin’s market cap, identifying a clear correlation between the two. The report also found that USDT’s supply has continued to increase during recent weeks despite BTC trending sideways, whereas growth for USDC and BUSD has slowed.

The report notes historic lows for its Stablecoin Supply Ratio (SSR) metric, which measures Bitcoin’s market cap relative to the total stablecoin supply to estimate the global “buying power” of the stablecoin sector.
When BTC prices are low, the supply of stablecoins can buy a larger portion of it to push prices up. Conversely, as prices increase the available stablecoins can purchase less which reduces the influence on prices. Glassnode concluded:
“The growth of stablecoin supplies throughout 2020-21 has held the SSR metric near historical lows suggesting a relatively high buying power of digitally native dollars. The demand for digital dollars appears to be keeping pace with demand for Bitcoin and cryptocurrencies as a whole.”
Tether’s market cap has over doubled since the beginning of 2021 to currently sit at a record $45.6 billion, according to the Tether transparency report. Circle’s website reported an all-time high of $11.5 billion USDC on April 9, while Goingecko estimated BUSD’s supply to be $5.1 billion on April 13.
On April 7, Circle CEO Jeremy Allaire predicted its USDC stablecoin could soon surpass PayPal by settlement value.
Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://cointelegraph.com/news/usdt-usdc-and-busd-represent-93-of-stablecoin-market-cap
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