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Interview With Aventus On The Opportunities For Token Holders With Their Staking Program

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When the Ethereum Network launched its Deposit Contract and began its journey into a Proof-of-Stake (PoS) based consensus, critics doubted that it was going to generate enough interest to lock the necessary 500,000 ETH. At the time of writing, over 7 billion ETH or $25 billion have been sent to this address.

This proved one more time that there is a high demand from stakers to access products capable of offering yields on their investments. This was acknowledged by Aventus Network, a customizable layer-2 scaling solution to build on Ethereum and other blockchains for faster and low-cost transactions.

The protocol operates with a PoS based layer; a native token called AVT, and a staking mechanism via the Aventus Validator Program. This allows users to have access to fast transactions and rewards for staking their funds in the protocol.

We sat down with their team to discuss the relevance of PoS staking for investors, the role that Avanti Network could play in the future of Ethereum, and the potential of its staking program to offer users an accessible and high-quality product. This is what they had to say.

Q: For those unfamiliar with Aventus Network, its features, and capabilities, can you tell us more about the protocol? How can people benefit from using it?

A: What began as a blockchain-based ticketing solution to combat ticket fraud has expanded by necessity because of working with publicly listed companies like Live Nation. It has expanded to become a customisable layer-2 blockchain network that lets businesses & dapps build on Ethereum and other chains, at scale, to process transactions at 100x the speed and 1% of the cost.

Everyone knows that Ethereum fees are at an all-time high and scalability is limited to just 13 transactions per second. That’s not enough.

Aventus Network is a layer-2 solution that brings the scale and privacy of a permissioned blockchain with the security and interoperability of public blockchains — with none of the drawbacks of either.

What’s more, since many Ethereum competitors exist, as well as other private / permissioned networks,  Aventus builds using substrate, which makes it simple to become a parachain and benefit from full Polkadot interoperability —enabling enterprise layer-2 scale across chains.

Aventus has built a fork of Polkadot’s Substrate to solve real-world issues, building strong relationships with a range of ambitious, high-growth businesses, from ticketing behemoth Live Nation France as reported by Bloomberg and video game content platforms — like fruitlab — to credit card cashback programs — like cashbackAPP.

Now, significant updates to Aventus Network platform architecture will facilitate new NFT partnerships that will reshape and reignite the market.

Creators can now mint NFTs on the Aventus Network mainnet for a fraction of the cost of any other blockchain network. Aventus NFTs are fully compatible with Ethereum NFTs, and therefore can be moved seamlessly from one blockchain to another.

What’s more, unlike other NFT blockchains, the NFT-Manager pallet on the Aventus Blockchain is designed to support Royalties and is directly built into the Blockchain. This ensures that creators who should receive royalties have a provable claim via an immutable ledger, on their royalties.

Q: Aventus Network leverages a Proof-of-Stake based layer, what are its advantages when compared to other networks, especially those supported by a Proof-of-Work consensus algorithm? Do you believe there are improvements in energy consumption and security to the network?

A: According to data from the Cambridge Center for Alternative Finance,  Bitcoin mining consumes more energy than Argentina.

However, comparing Bitcoin mining to all other blockchains is like comparing the pollution of oil refineries with garden centres.

Bitcoin uses a highly effective but energy-intensive proof-of-work (PoW) consensus mechanism. PoW is a decentralised consensus mechanism that needs network members to expend enormous effort in solving random mathematical puzzles to maintain network security. It requires enormous amounts of energy which increases as more miners join the network.

Other blockchains, like Aventus Network, use a Proof-of-Stake (PoS) consensus mechanism to secure the network by aligning the network participants’ incentives through complex economic game theory.

This means that malicious actors are economically disincentivized from unethical behaviour as they are required to own and stake a minimum of 51% of the network’s staked coins or tokens to confirm illegitimate transactions.

In doing so, other network nodes are still easily able to spot such malicious behaviour and the bad actor forfeits their entire stake.

When the market cap of projects ranges from a few billion to many billions of dollars, it becomes economic suicide to harm the network.

By skipping the PoW consensus, PoS blockchains reduce energy usage by more than 99%, using just a fraction of the energy compared to bitcoin.

In that sense, PoS blockchain networks can even be a giant leap forward for businesses concerned with green credentials when it comes to any of the aforementioned use cases.

Q: How does the Aventus Validator Program operate? It is necessary to have AVT participate in it, if so, how can users access the token?

A: Using a Proof-of-Stake node validator model, the Aventus Network pays Validators their share of fees from every transaction processed on the node to which they stake their $AVT.

The network relies on AVT holders as Validators who process transactions in return for a fee. The Aventus Network will launch with 10 nodes, each with an equal probability of selection to process transactions (i.e. 10% probability).

Each node will earn fees associated with the processed transactions at a current average of $0.01 per transaction. And each node will have a total stake of 250,000 AVT.

Validator transaction fee rewards are paid in proportion to the amount of AVT a Validator associates with a node. E.g. If a holder owns 25,000 of a node’s 250,000 AVT, they will receive 10% of all transaction fee rewards from that node.

Validators will be able to withdraw their proportional share of transaction fees associated with their nodes on a monthly basis.

Validators will be able to deposit any amount of AVT to any of the 10 nodes using the Ethereum smart contract provided. The smart contracts have undergone a security audit by an independent third party.

The Validator Registration Program is currently 80% full and will close immediately at 100%.

Users can purchase $AVT from Uniswap, Mercatox, or HitBTC and register to stake now at https://www.aventus.io/ecosystem/.

You can find a step-by-step guide on how to stake at https://medium.com/aventus/the-step-by-step-guide-to-the-aventus-validator-staking-program-e3ccf4b47c8e.

aventus

Q: What are the requirements to become an Aventus Network validator, and why should users stake their fund with AVT as opposed to a different staking program? For example, why not use ETH and lock it on the ETH 2.0 Deposit Contract for the rewards?

A: There are many staking programs, like the ETH 2.0 Deposit Contract, for example, however, as Aventus staker Blake said, “ I’m very happy with these earnings, you would not see anything like this earning rate at a bank. The staking annual return rate is currently at 11.60%.

The earnings are also on par or better than crypto lending / earning platforms like Nexo etc.

In addition to all this, these staking rewards earned are not diluting your original holdings as Aventus has a fixed supply.

A lot of staking rewards with other projects may offer much higher earning rates but in reality you are not really earning anything as those staking rewards are coming from minting more tokens and adding to the total token supply. So if you saw 100% APY with a project that mints to give out staking rewards then basically after a year if you did not stake you’d be diluted 50%. If you did stake for the full year you would in effect not be diluted as that 100% APY you earn would counteract the dilution so in effect you gain 0 and lose 0.”

Users can choose their preferred token and staking program and could choose to diversify across many.

Q: Since its launch, Aventus Network has consolidated partnerships with important players in the crypto space, can you provide more details as to the newest collaborations onboarding the protocol and how they impact the Aventus Staking Program and its incentives?

A: It’s true, we have partnered with many sizable companies like Live Nation France and had an agreement to process 58m transactions to the network.

Each new partnership adds to the transaction volume and, naturally, to the transaction fees paid to Validators in the staking program.

We have some very exciting new partnerships coming in the NFT space and aim as a network to reach one billion transactions in the next couple of years — which means a lot of fees for stakers.

What’s more, as new partners onboard, they require ownership of the $AVT token too to process transactions, which is exciting for anyone staking to AvN nodes.

Q: In the current inflationary economic outlook, with the CPI recently surpassing 5.3% since August 2020 per the U.S. Labor Department, how necessary is it for investors and people to have access to products capable of offering returns, such as the Aventus Validator Program?

A: Inflation wipes out savings. To combat that and protect one’s wealth, it’s necessary to earn through investments and income programs at a rate that matches or outpaces inflation.

Blockchain projects like Aventus make such programs accessible to almost anyone with some money and an internet connection.

Q: Currently, there are many alternatives blockchains emerging on the back of Ethereum high transaction fees, and network congestion. In this context, is Aventus Network and layer-2 scaling solutions a central part of the survival of Ethereum? Or do you believe the future of public blockchains is interoperable with many inter-connected blockchains offering many use cases?

A: As there is with email service providers, so there will be with blockchains. Gmail users can send emails to hotmail users, Yahoo users etc.

Currently, interoperability and scalability are major concerns in the blockchain space. Multiple blockchains encourage fair competition — a major advantage to decentralisation vs centralisation in that no one has total control.

Ethereum, without improving scalability will suffer under the weight of current demand and subsequent gas fees until it bleeds users into other blockchains and loses its reputation as the network of choice for blockchain building.

Layer-2 solutions like Aventus Network help solve both of these problems by improving scale, reducing fees, and aiding in the march towards interoperability.

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Source: https://www.newsbtc.com/interview/interview-with-aventus-on-the-opportunities-for-token-holders-with-their-staking-program/

Blockchain

Phaeton Introduces a Renewable Energy Powered Real Estate Tangible NFT Marketplace

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Phaeton has announced the development of a Real Estate Tangible Non-Fungible Token Marketplace that operates as a Sidechain to Phaeton Blockchain, a proprietary Blockchain technology of the company. The Tangible NFT Marketplace is a Blockchain platform for real estate developers and investors to trade TNFTs. In addition, the TNFT platform comes with a crowdfunding mechanism that allows sponsors and developers to mint tokens for their real estate projects and transacts them on the Marketplace.

Phaeton’s sidechains and smart contracts are a Blockchain ecosystem and tool for developing multi-sector business and cross-functional solutions. This feature of the Phaeton Blockchain enables the development of the Phaeton Real Estate Tangible NFT Marketplace. Additionally, as Phaeton prides itself as a Blockchain alternative, focusing on attending to people’s needs before profit, the Phaeton team has developed it to be energy efficient through renewable energy sources. This energy efficiency and low carbon footprint enable the sidechain-based Real Estate TNFT Marketplace to operate on similar lines.

Speaking at the launch, Ron Forlee, Phaeton’s Chief Executive Officer, called the development of the Real Estate TNFT Marketplace a ‘revolutionary innovation that solves the problems associated with current real estate investment and transactions by offering liquidity, capital raising and seamless transactions through TNFTs.’ “What we aimed for was to develop an energy-efficient TNFT Marketplace without authentication and ownership issues. Because we can create the Real Estate TNFT Marketplace on the Sidechain driven by renewable energy, it is a solution that is in line with the core values of our sustainable development goals,” he concluded.

Talking about the advantages of their technology, Chai Shepherd, the Chief Technical Officer, spoke about the benefits of the Phaeton Real Estate TNFT Marketplace. “We developed the Phaeton Blockchain algorithm using the Delegated Proof of Work system that allows lower energy consumption. In addition, as the Real Estate Marketplace is on a Sidechain, the gas fees and transaction volume on the mother chain is reduced. We also made the decision to focus only on tangible items that have authenticity and provenance to ensure proper authentication, permanence, conservation and ownership,” Mr. Shepherd explained.

Speaking on how they have been able to power their technology on a hundred percent renewable energy source Mr. Shepherd added, “We have developed strategic partnerships with key renewable energy players to develop a host of solar, wind, hydro and other renewable power farms from which we power our datacenters and its equipment. We also have equipment that comes with solar wrap-around energy solutions for both power consumption and cooling system.”

In Phaeton’s whitepaper, the company discussed the various types of Real Estate TNFTs offered on the platform. Among the real estate TNFT listed were TNFT used as shares—which was described as an excellent means of crowdfunding investment or developing projects—TNFT as Titles for owning a property, TNFT as Timeshares, TNFT as co-shares and TNFT as Decentralized Finance.

Discussing their marketing plans to ensure that the solution creates a global impact, Chief Operating Officer Damian Robson listed a five-stage marketing approach. It includes identifying and focusing on a target consumer base, building a community that supports and self-promotes the Real Estate TNFT Marketspace, deploying social media marketing, using social media influencers and the investment in Public Relations. “We believe that using these channels properly with a focus on proper data analytics would enable us to understand our consumer base, introduce our product’s uniqueness and chart the course for improvement and enhancement,” he added.

As the world economy continues to grow amid climate change concerns, it has become imperative that businesses across sectors begin to develop practices that reduce their carbon emission and contribute to greenhouse gas. Phaeton has taken the mantel of leadership by creating a Blockchain ecosystem that functions entirely on renewable energy. This initiative and its promise of support to other businesses can significantly decrease the Blockchain sector carbon emission, as the Blockchain industry is infamous for its contribution to energy use from fossil fuels.

Telegram: http://bit.ly/Phaeton_telegram
Website: phaeton.io
IEO on latoken: https://latoken.com/ieo/PHAE
IEO on p2pb2b: https://p2pb2b.io/token-sale/302/


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Source: https://www.livebitcoinnews.com/phaeton-introduces-a-renewable-energy-powered-real-estate-tangible-nft-marketplace/

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Blockchain

ADALend Ignites The DeFi Space

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ADALend is a scalable and decentralized lending protocol governed by a decentralized autonomous organization (DAO).

ADALend will offer various features that will provide its users with decentralized financial instruments accessible to everyone with access to the internet, without the complicated KYC requirements of the mainstream banking system.

The protocol will improve digital assets’ capital efficiency by enabling assets accumulated to fund multiple loan pools. The protocol will utilize the Cardano blockchain to flesh out DeFi potential as a viable replacement to the traditional financial sector.

Green Blockchain

Blockchains of the future will be required to have a lower impact on the environment, working efficiently without consuming enormous amounts of energy to remain operational. Cardano has been one of the most energy-efficient blockchains in the industry. 1.6 million times lower than bitcoin and well below the average level of high market capitalization coins.

Cardano has also announced its partnership with Veritree creating “The First Global Cardano Impact Challenge,” an initiative that aims to reinvest donations into replanting trees worldwide.

Platform Security

The Cardano codebase was developed in Haskell, a widely popular programming language explicitly chosen for its ease of auditing. The Cardano blockchain will offer a protective layer of security for the ADALend protocol to function without breakdown, unlike many DeFi protocols that suffer from issues due to its blockchain complexity. ADALend is considered one of the most efficient and stable DeFi platforms on the market.

ADALend will also enjoy the further developments in the Cardano blockchain performed by Input Output Hong Kong (IOHK) which has a very strong team that is always working on further improving the blockchain.

Summary

In reality, these are the two major factors that will be considered when looking for future providers of financial instruments. Efficiency and security will come as a top concern for users in 2022 and beyond. The replacement of the mainstream banking system will not happen overnight, but it is the constant enforcement of stable alternatives that will be considered the end of traditional financial services.

Adalend had an oversubscribed seed round earlier last month; with the private sale round running out quickly, many investors are rushing in to guarantee their spot in the private sale.

To find out more about ADALend, visit their website and read their whitepaper.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.

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Source: https://www.newsbtc.com/news/company/adalend-ignites-the-defi-space/

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ACN Newswire

AppsFlyer Launches SKAdNetwork Ranking for the New Privacy Era in Latest Performance Index; Xiaomi is Fastest-growing Media Source in Southeast Asia

SINGAPORE, Oct 22, 2021 – (ACN Newswire) – AppsFlyer, the marketing measurement and experience platform, today released the 13th edition of its Performance Index, ranking the top media sources in mobile advertising. In its edition, AppsFlyer is pioneering the SKAN Index, a SKAdNetwork ranking that reflects the new reality of privacy generated by the enforcement of Apple's App Tracking Transparency (ATT) framework.

Apple's ATT impact on the mobile industry has been substantial. While Facebook dominated AppsFlyer's pre-SKAdNetwork iOS rankings, TikTok for Business claimed the number one spot in the first SKAN Index. Facebook dropped to second and also lost the top spot to Apple Search Ads (ASA) in the Retention Index among consenting users. Google, on the other hand, in line with AppsFlyer's previous rankings, continues to dominate in Android and drive the largest number of installs in app marketing.

The Growth index found that Xiaomi took top spot as the fastest-growing media source for Android mobile advertising in Southeast Asia — beating out Adjoe and Adfly. However, Adjoe still ranked as the fastest-growing media source globally, with its 60% increase in clients and 2.5% rise in non-organic installs largely driven by success in Southeast Asia.

TikTok for Business leads power ranking in industry-first SKAN Index

TikTok For Business has adapted the best to SKAdNetwork six months after Apple's ATT enforcement, capturing first in the power ranking with good quality at scale, and reaching fifth place in the volume ranking. Facebook took the second spot in the power ranking, losing ground since the enforcement of ATT, but took first place in the volume ranking due to its scale.

AppLovin ranked third in both the power and volume rankings, with Google Ads coming in fourth in the power ranking. While traditionally not the most dominant media source in iOS, Google did place second in the volume ranking.

"The impact of ATT on the mobile app industry has been substantial, and AppsFlyer's goal was to provide advertisers with the most accurate scorecard based on the media sources that can, ultimately, drive the most value in this new era of privacy," said Sam Chiu, Senior Director of Marketing, APAC, AppsFlyer. "While it's clear that we are still in a transition phase, and that media sources have to adapt to a completely different measurement framework that requires significant changes to their existing technologies, we wanted to provide marketers with a direction with which partners to work with in this new reality."

Google continues to dominate Android, widening its lead from the rest

Google is continuing to exponentially drive the largest number of installs in app marketing, further increasing its lead over Facebook in Android devices. The search giant ranked first in the Retention Index's power and volume rankings in all Gaming and non-gaming categories, with the exception of racing games. Most of its growth came from Gaming, where it increased its share in global app installs by 5% comparing H1 2021 to H2 2020.

Google enjoys the biggest reach in every region, but most of its growth comes from Android-dominated countries, particularly in India, Latin America, and Southeast Asia. Google's unrivaled reach in Android is also the main reason why it is ranked number two in the In-App Purchases (IAP) Index power ranking with a score that was only slightly lower than Facebook's. However, it did claim the first spot in the power ranking in non-gaming as well as in the Casual gaming group.

The remarketing Index shows that although Facebook still dominates this category, Google is closing the gap and has even claimed the top spot in Europe and among Finance apps, globally. In fact, Google increased its share of the app remarketing conversion pie by 33% comparing H1 2021 and H2 2020.

Apple Search Ads overtakes Facebook among consented users in iOS

AppsFlyer found that among consenting users, Apple Search Ads (ASA) ranked first in both the Retention Index's global power and volume rankings. In fact, iOS marketers flocked to ASA following the enforcement of ATT, with ASA reaching almost 60% of its traffic from the previous index which covered the entire second half of 2020 in only seven weeks.

ASA is the only media source in iOS that functions independently of SKAdNetwork and deterministically attributes users. While ASA is not a lateral comparison to other media sources in the rankings, AppsFlyer applied the same methodology for ASA and its competitors despite the differences in which they operate due to ASA's volume of users with full data granularity, which is ultimately what marketers seek.

ASA's success was driven by non-gaming apps where it ranked first, thanks to the top spot it secured in the Life & Culture group in seven regions across the globe: Eastern Europe, Greater China, Japan & Korea, Latin America, Middle East, North America, and Western Europe. In Gaming, ASA ended up third in the power ranking and fourth in the volume ranking. Its performance in Gaming was largely driven by its first-placed power rankings in the Casual Gaming group in Japan & Korea, the Middle East, Western Europe, and North America.

ASA's advantage was also evident in the IAP Index, overcoming Facebook to take the number one global power and volume ranking, driving quality users at scale, with a first place showing in non-gaming and second place result in Gaming.

Methodology:

AppsFlyer's Performance Index analyzed a total of 623 media sources, 33 billion installs, and over 17,000 apps. From this, the SKAN Index covered 150 million postbacks from over 3,000 apps. To ensure the accuracy of data during this transition phase, AppsFlyer utilized SKAN data from August 1st to September 30th, 2021.

To access the full version of the latest AppsFlyer Performance Index, please visit:
https://www.appsflyer.com/resources/reports/performance-index/

About AppsFlyer

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.

Copyright 2021 ACN Newswire. All rights reserved. www.acnnewswire.comAppsFlyer, the marketing measurement and experience platform, today released the 13th edition of its Performance Index, ranking the top media sources in mobile advertising. In its edition, AppsFlyer is pioneering the SKAN Index, a SKAdNetwork ranking that reflects the new reality of privacy generated by the enforcement of Apple's App Tracking Transparency (ATT) framework.

Published

on

SINGAPORE, Oct 22, 2021 – (ACN Newswire) – AppsFlyer, the marketing measurement and experience platform, today released the 13th edition of its Performance Index, ranking the top media sources in mobile advertising. In its edition, AppsFlyer is pioneering the SKAN Index, a SKAdNetwork ranking that reflects the new reality of privacy generated by the enforcement of Apple’s App Tracking Transparency (ATT) framework.

Apple’s ATT impact on the mobile industry has been substantial. While Facebook dominated AppsFlyer’s pre-SKAdNetwork iOS rankings, TikTok for Business claimed the number one spot in the first SKAN Index. Facebook dropped to second and also lost the top spot to Apple Search Ads (ASA) in the Retention Index among consenting users. Google, on the other hand, in line with AppsFlyer’s previous rankings, continues to dominate in Android and drive the largest number of installs in app marketing.

The Growth index found that Xiaomi took top spot as the fastest-growing media source for Android mobile advertising in Southeast Asia — beating out Adjoe and Adfly. However, Adjoe still ranked as the fastest-growing media source globally, with its 60% increase in clients and 2.5% rise in non-organic installs largely driven by success in Southeast Asia.

TikTok for Business leads power ranking in industry-first SKAN Index

TikTok For Business has adapted the best to SKAdNetwork six months after Apple’s ATT enforcement, capturing first in the power ranking with good quality at scale, and reaching fifth place in the volume ranking. Facebook took the second spot in the power ranking, losing ground since the enforcement of ATT, but took first place in the volume ranking due to its scale.

AppLovin ranked third in both the power and volume rankings, with Google Ads coming in fourth in the power ranking. While traditionally not the most dominant media source in iOS, Google did place second in the volume ranking.

“The impact of ATT on the mobile app industry has been substantial, and AppsFlyer’s goal was to provide advertisers with the most accurate scorecard based on the media sources that can, ultimately, drive the most value in this new era of privacy,” said Sam Chiu, Senior Director of Marketing, APAC, AppsFlyer. “While it’s clear that we are still in a transition phase, and that media sources have to adapt to a completely different measurement framework that requires significant changes to their existing technologies, we wanted to provide marketers with a direction with which partners to work with in this new reality.”

Google continues to dominate Android, widening its lead from the rest

Google is continuing to exponentially drive the largest number of installs in app marketing, further increasing its lead over Facebook in Android devices. The search giant ranked first in the Retention Index’s power and volume rankings in all Gaming and non-gaming categories, with the exception of racing games. Most of its growth came from Gaming, where it increased its share in global app installs by 5% comparing H1 2021 to H2 2020.

Google enjoys the biggest reach in every region, but most of its growth comes from Android-dominated countries, particularly in India, Latin America, and Southeast Asia. Google’s unrivaled reach in Android is also the main reason why it is ranked number two in the In-App Purchases (IAP) Index power ranking with a score that was only slightly lower than Facebook’s. However, it did claim the first spot in the power ranking in non-gaming as well as in the Casual gaming group.

The remarketing Index shows that although Facebook still dominates this category, Google is closing the gap and has even claimed the top spot in Europe and among Finance apps, globally. In fact, Google increased its share of the app remarketing conversion pie by 33% comparing H1 2021 and H2 2020.

Apple Search Ads overtakes Facebook among consented users in iOS

AppsFlyer found that among consenting users, Apple Search Ads (ASA) ranked first in both the Retention Index’s global power and volume rankings. In fact, iOS marketers flocked to ASA following the enforcement of ATT, with ASA reaching almost 60% of its traffic from the previous index which covered the entire second half of 2020 in only seven weeks.

ASA is the only media source in iOS that functions independently of SKAdNetwork and deterministically attributes users. While ASA is not a lateral comparison to other media sources in the rankings, AppsFlyer applied the same methodology for ASA and its competitors despite the differences in which they operate due to ASA’s volume of users with full data granularity, which is ultimately what marketers seek.

ASA’s success was driven by non-gaming apps where it ranked first, thanks to the top spot it secured in the Life & Culture group in seven regions across the globe: Eastern Europe, Greater China, Japan & Korea, Latin America, Middle East, North America, and Western Europe. In Gaming, ASA ended up third in the power ranking and fourth in the volume ranking. Its performance in Gaming was largely driven by its first-placed power rankings in the Casual Gaming group in Japan & Korea, the Middle East, Western Europe, and North America.

ASA’s advantage was also evident in the IAP Index, overcoming Facebook to take the number one global power and volume ranking, driving quality users at scale, with a first place showing in non-gaming and second place result in Gaming.

Methodology:

AppsFlyer’s Performance Index analyzed a total of 623 media sources, 33 billion installs, and over 17,000 apps. From this, the SKAN Index covered 150 million postbacks from over 3,000 apps. To ensure the accuracy of data during this transition phase, AppsFlyer utilized SKAN data from August 1st to September 30th, 2021.

To access the full version of the latest AppsFlyer Performance Index, please visit:
https://www.appsflyer.com/resources/reports/performance-index/

About AppsFlyer

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.


Topic: Press release summary
Source: AppsFlyer

Sectors: Media & Marketing, Retail & eCommerce, Cloud & Enterprise, Daily News, Advertising, PE, VC & Alternatives, Digitalization, Legal & Compliance, Local Biz
https://www.acnnewswire.com

From the Asia Corporate News Network

Copyright © 2021 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

Source: https://www.acnnewswire.com/press-release/english/70432/

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