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How to Prepare Your E-commerce Store for Your Best Holiday Season Ever

The holiday season is the most critical time of the year for most e-commerce stores. Through some strategic planning in the three months prior to the holiday season, you can prime your e-commerce company for your most profitable year ever. Below is a look at…

The post Blog first appeared on Ottawa Logistics.



The holiday season is the most critical time of the year for most e-commerce stores. Through some strategic planning in the three months prior to the holiday season, you can prime your e-commerce company for your most profitable year ever. Below is a look at the key role that the holiday season plays in the e-commerce arena along with a series of tips to help you capitalize on the increase in consumer buying that occurs in November and December.

Why is the holiday season so critical to e-commerce stores?

“November and December drive 30% more ecommerce revenue than non-holiday months. The days from Black Friday through Christmas pull in 50-100% more revenue compared to shopping days throughout the rest of the year.”


Holiday sales revenue is playing an increasingly powerful role for e-commerce companies. For starters, 2017 holiday sales increased by 18% compared to 2016 holiday sales. And with experts forecasting a holiday sales increase of 15% in 2018, you can hardly afford not to focus on optimizing your holiday sales.

How can you best prepare your e-commerce store for the holidays?

Establishing yourself as a key player in today’s increasingly competitive e-commerce market requires creativity, ingenuity, and good old-fashioned advance planning. Below are seven ways to help you prepare your e-commerce store for a stellar holiday season.

1) Begin strategizing in August and September

The path to a fruitful holiday season for your business begins with advance planning. Waiting until the week before the holidays arrive can leave you without a solid marketing strategy that will help you capitalize on the holiday sales rush. Procrastination can also leave you without the proper staff or inventory necessary to handle the increase in holiday orders. You can avoid these pitfalls by developing your marketing strategy months in advance.

2) Review your sales results from last year’s holiday season

“Those Who Cannot Learn From History Are Doomed to Repeat it.”

George Santayana

Even the most profitable, seemingly flawless e-commerce companies have their imperfections. And these imperfections could evolve into major setbacks if they are not addressed prior to the holidays. Analyzing your e-commerce store’s performance during last year’s holiday season will help you set sales goals and opportunities for improvement for the upcoming season. For instance, you can identify your peak selling days and potential product shortages that could impact your holiday performance.

Close up Two hand holding mobile phone with Promo code page and icons, Internet Marketing concept.

3) Prepare a stellar email marketing campaign

An effective email marketing campaign will prompt your customers to take action by placing an order before or during the holiday season. As you prepare your email campaign, remember to refrain from satiating your customers with frequent sales pitches and generic reminders to buy. Instead, try these tips to create a motivating email marketing campaign:

  • Intersperse your sales-related e-mails with messages that contain helpful tips for your customers
  • Personalize your e-mail campaign by targeting specific customers with content tailored to their needs
  • Do not forget to include a call to action button on your e-mail messages

4) Seek the services of a trusted order fulfillment provider

“Fulfillment companies handle inventory, order processing, and shipping functions for other businesses. Handing these daily tasks over to a fulfillment partner lets you focus on marketing, product development, and other growth drivers. This solution is popular with ecommerce sellers, as well as wholesalers, manufacturers, and more.”


Krista Fabregas, Former e-commerce store owner and editor for Fit Small Business

For a growing number of e-commerce store owners, a trusted order fulfillment provider is the key to a significant increase in holiday sales. While a retail fulfillment partner will not directly generate sales for you, their ability to take order processing tasks off your plate allows you to focus virtually all of your efforts on holiday sales and marketing. The end results are stronger holiday sales, increased customer satisfaction, and reduced stress levels for e-commerce store owners.

5) Alert your customers of important dates

Do not delay notifying your customers about your holiday shipping schedule. This step requires a proactive approach on your part. Make sure you post your holiday shipping schedule on your website and also include it in your fourth quarter email campaigns. In addition to communicating key dates to your customers, you must also remain in contact with your order fulfillment provider. Here are a few important dates to convey:

  • Your final shipping day of the holiday season
  • Dates during which shipments will not be dispatched
  • The final day a customer can purchase products and still expect to receive them before the holidays

6) Incentivize customers to place orders in advance

The three busiest days for the e-commerce industry are Cyber Monday, the Tuesday after Cyber Monday, and Black Friday. The revenue-generating power of these three days is impressive, but the highly concentrated rush of shoppers can deplete inventory and leave e-commerce companies without the resources needed to accommodate the sudden spike in traffic. You can incentivize customers to place orders in advance of these three dates by offering the following:

  • Time-sensitive discounts on orders placed before Thanksgiving
  • Free shipping and a “mystery gift” to all customers who order in advance of the holidays
  • A complimentary (related) accessory with the purchase of a specific product or products

7) Develop ads that include holiday keywords

From “Cyber Monday” to “Holiday Deals,” keywords are a huge part of bringing in more traffic during the holidays. Users don’t care where they get their products, as long as they get that 50% off.”

Catalin Zorzini, ecommerce platforms

Featuring holiday-related keywords in your content marketing is essential to improving your search engine optimization (SEO) rankings. While you want to make sure that your content reads naturally and is useful to customers, make sure to include plenty of keywords that link your products with keywords such as “holiday”, “sale”, and “discount”.

The Bottom Line

As the owner of an e-commerce store, you are likely aware of the need to maximize your sales during the holiday seasons. By following the seven steps above, you can ensure that your e-commerce store is properly prepared for the holidays. We invite you to contact us for a quote and learn how our order fulfillment services can increase your efficiency and delight your customers. We look forward to helping you have your best holiday season ever!



‘Overlooked’ Part of Senate Infrastructure Bill Renews Worries From Crypto Lobby




The $1 trillion infrastructure bill, which passed in the Senate in early August and is expected to be approved by the House, is the gift that keeps on giving.

At first, it was about roads, bridges, and clean water. Then a pay-for provision promised to give American crypto users new tax reporting requirements. And now there’s a new twist.

A report published today by the Proof of Stake Alliance (POSA), an advocacy group that counts Coinbase Custody and Solana as members, details an “overlooked” amendment to the tax code within the 2,700-page bill that will make it a felony to incorrectly report receiving cryptocurrencies, NFTs, or other digital assets.

Writing in his role as an advisor to the POSA, law professor Abraham Sutherland details how the infrastructure bill amends Section 6050I of the tax code. The amended section 6045 that caused so much consternation when it made it through the Senate changed the definition of “broker” to cover those handling cryptocurrencies. 

Industry lobbyists and cryptocurrency advocates such as the think tank Coin Center argued that the bill as written would force Bitcoin miners and validators on other networks to file 1099 forms for the people whose transactions they were processing—even though they lacked the personal information needed to do so.   

Section 6050I, on the other hand, deals with the tax reporting requirements of those who ultimately receive the cryptocurrencies. While Americans must already report their crypto gains to the IRS just as they would with other investments, Sutherland says the amended provision goes much further: They must tell the government who sent it, including reporting social security numbers, when the value of the digital assets is more than $10,000. Not doing so within 15 days constitutes a felony.

This raises at least two issues. First, as Sutherland notes, it’s just as unwieldy as the section 6045 amendment: “This provision demands the impossible because the digital assets might not be ‘received’ from a person whose personally identifiable information can be verified and reported—including cases where the digital assets are not ‘received’ from a person or entity with a tax ID number, period.”

Second, as Sutherland alludes to and as Coin Center Research Director Peter Van Valkenburgh hammered home in a blog post, it might just be unconstitutional. The tax code currently mandates that people report such information to the IRS when they receive $10,000 in cash. That passes Constitutional muster because the bank acts as a third party; otherwise, authorities would need a warrant under the Fourth Amendment. But in cryptocurrency, a peer-to-peer transaction doesn’t have a third party

Writes Van Valkenburgh: “One person to a two person transaction is obligated to collect a load of sensitive information from her counterparty and hand that to government officials without any warrant or reasonable suspicion of wrongdoing.”

Though he writes that Coin Center usually doesn’t “object to equal treatment of cash and cryptocurrencies,” in this case the “provision is a draconian surveillance rule that should have been ruled unconstitutional long ago. Extending it to cryptocurrency transactions would further erode the privacy of law-abiding Americans.”

Sutherland also calls into question the process by which the amended IRS code will become law—via a bill on completely unrelated topics. “A statute creating felony crimes for users of digital assets should be debated openly, not quietly inserted into a spending bill,” he wrote.


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Avalanche (AVAX) bumps to near $70 after reveal of $230 million fundraise




High-speed blockchain Avalanche jumped to highs of $68.30 today after several influential crypto investors revealed the close of a private funding round involving $230 million worth of AVAX tokens in June, CryptoSlate learned in a release.

The Avalanche Foundation, a non-profit that oversees the development of the Avalanche blockchain, disclosed participants in the multimillion-dollar funding round were led by PolyChain Capital and Three Arrows Capital, and included R/Crypto Fund, Dragonfly, CMS Holdings, Collab+Currency, and Lvna Capital.

What happens to Avalanche now?

Proceeds from the private sale will be used to support the burgeoning Avalanche ecosystem—one that has been positioned as a top contender against Ethereum for its high speed and low fees. 

Part of the funds will be funneled to support DeFi (decentralized finance) projects on Avalanche as well as enterprise applications through grants, token purchases, and other forms of investments.

Avalanche’s smart contract is able to execute Ethereum Virtual Machine (EVM) contracts, making it possible for developers to ‘reuse’ their codebase if they have a working/testnet product on the Ethereum blockchain.

Converting assets on-chain using a ‘bridge’—a way for two separate blockchain to communicate with and transfer value between each other—are also simple as applications querying the Ethereum network can be adapted to support Avalanche by changing API endpoints and adding support for a new network. 

Meanwhile, the news caused a surge in AVAX prices last night. The token jumped 30% to over $68.30 to set a new all-time high, reaching a $14 billion marketcap and becoming the 12th-most-valuable cryptocurrency by that metric.

At press time, AVAX continues to trade above its 34-period exponential moving average, a metric used by traders that determines asset trends using historic prices. It has been been in a gradual uptrend since breaking the $15 mark in late-July, and has returned several multiples to investors in the past three months alone.

Image: AVAX/USD via TradingView.

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Can NFTs impact the economic livelihood of artists in developing nations?




TL;DR Breakdown

  • Aversano deployed the first NFT portrait photography.
  • The total sales volume of NFTs in the art segment rose from $64 million to $774 million.
  • NFTs ensure an artist is paid royalty whenever their art is used.

As of July 2021, the NFT industry had garnered an estimated $2.5 billion worth of sales compared to only $13.7 million during Q1 and Q2 of 2020. 

Aversano, an artist known for deploying the first-ever NFT portrait photography, says he sold more than 100 NFT portraits between February and June. He said the sales earned approximately $130,000 within five months. The Twin collection in which he sold the 100 portraits are photographs of twins, which he says are in memory of his fraternal twin.

What are NFTs?

NFTs are non-fungible tokens which are real-life assets that are sold on digital platforms. The viability of NFTs depends on the uniqueness and the utility of possession. This means that tokens can only be relevant to an owner if he can prove ownership of the token. The tokens can range from unique pieces of art from artists to current assets like cars. The digital platform gives an easy and availed proof of ownership.

Non-fugitive assets are made more desirable by the fact that they are unique and one of a kind. This makes them very valuable.

According to Statista, the total sales volume of NFTs in the art segment rose from $64 million to $774 million within a record period of 30-days (August 15 – September 15, 2021). The chart below shows the fluctuation of NFT sales per 30-days period between April and August. 

NFTs sales
NFT sales volume between Apr-Sept by Statista

How can NFTs make artists’ lives better?

As the digital world takes significant steps ahead, more investors try to get a niche to explore the same fruits. When Jack Dorsey sold his first tweet at $2.9m, it started a buzz on and around NFTs. Not only for the amount of money fetched but the ‘absurdity’ of buying a tweet when there are millions of them already. However, there is much more to it. It brought about the concept of owning a one-of-a-kind piece of art which for sure is an advantage to artists.

First, NFTs guarantee immutability to the artist. There is uniqueness where the artist has complete copyrights on his art. This is enabled by the ID or metadata issued to an artist to prove possession of the art. It is offered to give essential data about the piece of art. 

Second, there are no intermediaries during the trading of art on cryptocurrency platforms. Once there is an interested party, they are connected to the individual artist who lays out the asset’s guidelines to change possession. This is advantageous to the artist since transactions are done on his terms. It also keeps in place his profile and reputation as an artist. The artist also cuts the marketing cost and the issue of art brokers.

Next, there is exposure for the artist. When trading NFTs, artists are at ease to do collaborations with other artists. This is a guarantee as the platform is a haven where artists can interact and flourish while teaming up with even more significant expertise in different fields. Apart from collaborations, there is a world market availed. Geographical borders or any particular divisions do not limit the crypto platforms. Once an artist avails art on a digital platform, the piece is available for everybody.

One other factor pulling artists to NFTs is smart contracts. This is a feature that keeps a contract in code form. It works best for decentralized platforms. Smart contracts are programmed to suit an investor’s interest in trade.

For example, smart contracts can be used by artists dealing with NFTs to store data or be used to get royalties each time the piece of art changes possession. This means that the artist keeps reaping from the art long after the sale. A smart contract can be programmed to work without involving a party to set it up time and again.

On the other hand, since the buzz around NFTs began, more people are trying to get into the trade in an attempt of minting. This is leading to flooding in the market and the uniqueness of NFTs diluting. However, this is not a guarantee for the near future failure of NFTs. Artists can reap much from the NFTs.

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