For a brand like Starbucks or Nike to get the most out of their NFT products, they have to eventually be able to bring those products to their full global customer base. Conversely, whenever a customer wants to become part of the brand’s digital ecosystem, they need to be able to. (This is, if anything, even more true for businesses with a more local following.)

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• Source: https://www.coindesk.com/consensus-magazine/2023/12/22/how-nfts-will-make-a-comeback-in-2024/?utm_medium=referral&utm_source=rss&utm_campaign=headlines