Even though it was founded in 2017, a time when there were already established companies in the cryptocurrency exchange space, Binance quickly became the leading cryptocurrency exchange and surpassed its competition.
There are many factors that influence traders when choosing an exchange: liquidity, volatility, availability of certain trading pairs, etc., and it is also imperative for an exchange to have a prominent media presence and a trustworthy reputation.
If one company is dominating the market and expanding their reach into all corners of the industry, it can establish a dangerous precedent. Should one company manage to monopolize the market, it will be able to dictate what options it has available to them.
This could potentially stagnate the healthy development of industry and hurts the quality of the end-product. Looking at Binance with this in mind, let’s see how the platform has developed and attracted new users over the years while blocking out any possible competition, and what tactics they used to get there.
Binance was founded by Changpeng Zhao, who got his start in the blockchain field working for Blockchain.info as head of development and then spent some time at OKCoin as chief technology officer. His idea for Binance was to create a trading platform that was independent of fiat currencies.
Working closely with Bitcoin evangelists like Roger Ver and Ben Reeves, he discovered that he could avoid certain regulatory complications that came with using fiat currencies on an exchange platform if he were to do away with fiat altogether as it increases the risk of money-laundering.
The Binance ICO commenced in July 2017 in a booming industry, and investors happily invested a sum of $15 million. In just the first three months of its existence, the company reported a daily transaction volume of $500 million. With a 0.1% fee applied to every transaction, Binance was raking in about $7.5 million in commission fees alone by October 2017.
In the Right Place at the Right Time
The company couldn’t have chosen a better time to enter the market. In 2017, Bitcoin’s market capitalization increased by 15, and the total crypto market capitalization grew from approximately 17.5 billion to 612 billion, a 3,400% spike.
At the time, Bittrex was considered one of the leading altcoin exchanges, with 190+ cryptocurrencies offered and a daily transaction volume of about $2.6 billion, which made it the third-largest exchange by volume metric according to CoinMarketCap. However, because of the spike in interest from the public, Bittrex was unable to handle the increasing traffic and faced a lot of criticism for technical issues before eventually halting registration on the platform for new users. By that time, Binance was already offering 230+ trading pairs and its fees were considerably lower than Bittrex’s 0.25%.
Coincidentally, that same year China began its crackdown on crypto and a lot of China-based exchanges suffered or were shut down. Just a week before the ban was announced, Zhao’s team moved all their servers out of mainland China to a new office in Hong Kong. This chain of events made Binance safe from the Chinese government’s scrutiny and it became a leading altcoin exchange by the end of 2017, just 6 months into its existence.
By 2018, Binance went from having 2 million users to over 10 million users on the platform. Its popularity sparked some controversy in February 2018, when crypto advocate and founder of McAfee Associates, John McAfee, came to the conclusion that the exchange was hacked due to numerous reports of technical difficulties from Binance users. To prove him wrong, the company publicly posted their wallet addresses to prove that all the user funds are safe.
Just some questions please: Planned outages are usually announced to a company’s user base well in advance. The surprise aspect of yours concerns me. Next, there are screen images – possibly photoshopped – from different people that appear to indicate a hack. Can you comment?
— John McAfee (@officialmcafee) February 8, 2018
However, McAfee did not claim that funds were stolen by the hackers but implied that the platform had been compromised due to a security breach leading to the sudden maintenance work announcement.
The public addresses that were shared by the company were also subject to scrutiny. In an investigation published by Bellingcat, these addresses underwent a clustering analysis revealing ties to addresses that were used by Al-Qassam, a terrorist group embargoed by both the US and the EU, to receive donations. These rumors were never addressed. However, a month later Binance partnered with blockchain analytics company CipherTrace to strengthen its anti-money laundering (AML) policies.
Later in May, Binance suffered a confirmed attack with hackers stealing $40M worth of Bitcoin. According to a statement released by Binance, hackers employed phishing tactics to gain access to API keys for user accounts and simultaneously execute inflated buy and sell orders. The exchange’s security system has been updated and a giveaway of 50,000 BNB was announced for those who had trading volumes of over 1 BTC in an effort to keep users on the platform. This, of course, did not help to win over smaller traders. The hack also brought into question whether McAfee’s previous suspicions had merit and this was actually the first security breach on Binance.
Listing Fee or a “Long-Term Payment”?
2018 had another controversy in store for Binance. It quickly became apparent that Binance was open to listing new cryptocurrencies at a rapid rate with almost 400 trading pairs offered.
In August of the same year, Christopher Franko, co-founder of Blockchain platform Expanse, revealed in a tweet that Binance had offered to list Expanse (EXP) for 400 BTC. Another user, allegedly a Vertcoin volunteer, claimed that Binance asked for $90 thousand in listing fees. Of course, Zhao defended his company’s reputation, pointing to the alleged Binance email address where the listing offer came from as a spoofed email.
However, a BlockStack filing with the U.S. Securities and Exchange Commission (SEC) revealed it had made a $250,000 payment to Binance to list its STX token. Blockstack was also to make three payments of about $250,000 to cover the additional three-year listing period along with an additional marketing fee. In total, they would be paying around $1.1 million in fees, a sum which directly contradicts Binance’s previous statements regarding their listing fees.
At one point they even promised to donate all of their acquired listing fees to charity. A company spokesperson responded that the payment received was a marketing fee that was Blockstack’s idea: “A long term payment fee is an incentive proposed by Blockstack for Binance to keep the token listed on the exchange.
This is a new payment fee proposed by Blockstack.” Since this is not considered a listing fee, it was not donated to charity. In response to the controversy, representatives from crypto exchanges OKEx and Kraken commented that listing evaluation should involve a lot of processes and considerations and that they do not charge any listing fees for the process. At the same time, Binance DEX charges a standard flat listing fee of 1,000 BNB, which is necessary to prevent adding tokens with little or no economic and technical viability, according to Changpeng Zhao.
Lawsuit for Seized Assets
This brings us to 2020, which began with another controversy. A former employee of Binance, Steven Reynold, filed a lawsuit against the company asking the court to award him no less than $337,500 in reimbursement.
Steven has been involved in official Binance Telegram channels, specifically ‘Binance Support’ (@binance_support), where he was employed from July to December 2017 as a community moderator. Allegedly, the Telegram group in question was left in Steven’s control. Binance team then reached out to him to delete the group and remove any mentions of the company from it. Reynolds complied with this request, according to the complaint.
A Binance representative claimed that Steven did not comply and misappropriated the group and its users for his personal gains. While they failed to protect the users in the group, Binance froze Steven’s account on the platform with all of his holdings, setting his withdrawal limit to 0, thereby illegally seizing his assets. The representative also claimed they wanted to sue Reynolds but could not locate him. No further news has come out regarding this complaint yet so we are awaiting a court decision.
Independent Data Aggregation
This little hiccup did not stop Binance and its CEO Changpeng Zhao from going forward with their acquisition of CoinMarketCap, the largest crypto data aggregator. The purchase was made public on March 31st. The amount paid was not disclosed but was rumored to be as much as $400 million.
Previously, the company tried to compete with CMC, launching its own data aggregator Binance Info. However, it did not gain as many users as the most referenced price-tracking source in the crypto industry. Therefore, CZ started negotiations with Brandon Chez, CMC’s founder, that were finalized in the largest purchase made by Binance so far. At the time, Zhao made it clear that new ownership will not compromise CoinMarketCap’s independence: “Binance has no bearing on CoinMarketCap rankings. CoinMarketCap stays committed to providing the most accurate, timely, and quality cryptocurrency data in the industry while benefiting from Binance’s expertise, resources, and scale.”
However, things quickly changed with CoinMarketCap’s ranking methods. The most significant update before the purchase was CMC’s Liquidity metric. It was positioned as a more accurate rank for crypto exchanges that avoided calculating in possible inflated volumes. From the moment this feature was implemented, HitBTC established itself at the top of the rankings with industry-leading liquidity but lost its spot along with most of the other leaders following the purchase. Binance, of course, showed rapid growth in numbers.
The official narrative regarding the metric change was that, by dropping the monetary values and introducing a new scale from 0-1,000, the aggregate site was able to simplify the data for users. However, it was never explained why the positions of exchanges shifted so drastically.
Another major update was the introduction of a new “Web Traffic Factor” metric. It was announced on May 31 in a blog post by CoinMarketCap. At this moment, Binance is firmly sitting at the top of the ranking with a score of 1000 out of a possible 1000. The combined scores also placed Binance at #1 spot in the overall exchange rankings.
Justified criticism ensued when the public recalled past statements made by CoinMarketCap chief strategy officer Carylyne Chan, who is now its interim CEO. Previously she criticized this metric, saying: “We’ve seen other people do things like you’ve said, web traffic as a way [to verify exchanges are legitimate] but people trade using API keys so that’s why web traffic is not a good indicator.” Still, she assures that CoinMarketCap is an independent entity and is not being swayed by its new owner’s interests. “We do not update algorithms or rankings to suit anyone’s agenda, this runs completely counter to the history and value of CoinMarketCap,” she said.
This deep-dive into the short history of Binance seems very exemplary of a few common threads in the cryptocurrency industry. Some companies turn to cutthroat practices in the name of growth. While this is not an indictment of Binance as such, the above exploration points to a few notable events worth understanding.
Much of Binance’s growth can be attributed to an amazing PR team and a vocal CEO that keeps his name in the headlines. However, there appears to be a discrepancy in reputational expectations between the traditional world of finance and that in cryptocurrency. At the end of the day, trusting any cryptocurrency exchange, which is likely centralized as is in the case of Binance, reputation should play an important factor worth considering.
Coin Metrics Report Details Surges in ETH, Doge Trading
Coin Metrics: Altcoins Are Taking Over
While bitcoin is still the world’s number one digital currency by market cap (it is currently trading for about $35,000 per unit), the asset has experienced some serious dips over the past month, while by contrast, Dogecoin and Ethereum have exhibited gains and are regularly moving up the digital ladder.
Coin Metrics garnered much of the information for its report by looking at data from Binance, arguably the largest and most popular crypto exchange on the planet in terms of daily trading volume. Additional statistics were gathered from exchanges such as Coinbase and FTX. Coin Metrics points out that thus far, 2021 has been the year for “smaller altcoins,” suggesting that a great many of them have surged heavily between the months of January and early May. From there, however, a serious crypto crash has taken precedence, with Coin Metrics unable to pinpoint what, exactly, might have been the cause.
For the most part, numerous altcoin pairs are offered on Binance, which explains why the company’s trading volume for many of the world’s smaller assets likely overtook that of bitcoin. The report says:
ETH volume surpassed BTC volume on Coinbase by a wider margin than on Binance. Coinbase did not offer Dogecoin trading in May (although they introduced it in early June), so it did not have a Doge rush similar with Binance, but it did have a relatively high amount of volume for some other altcoins, led by MATIC, ADA and Ethereum Classic (ETC)… Continuing the trend, ETH volume edged out BTC on FTX, although not by much, but comparatively, the top altcoins made up a lower percentage of total volume on FTX than on Binance and Coinbase.
Some of the world’s smaller exchanges – such as Huobi – also saw Ethereum and Dogecoin trading surge to levels beyond what people were doing with bitcoin. The report continues to say:
Similar with Binance, DOGE volume surged on Huobi, taking the spot as the third most traded currency by volume.
Bitcoin Hasn’t Been Fully Cut Out Yet
The only place – according to the document – where bitcoin trading appears to remain dominant at the time of writing is the CME in Chicago, Illinois. The company delves in bitcoin futures trading and has recently opened the door to ETH futures, though this is still in its early stages. Coin Metrics writes:
The markets continued to move mostly sideways over the last week. Bitcoin and Ethereum usage both stayed relatively flat, with daily active addresses dropping 2.5 percent and growing by 3.3 percent, respectively. Ethereum daily transaction fees dropped by over 35 percent week over week as gas prices continued to fall, and bitcoin transaction fees followed a similar pattern, dropping by 40.5 percent.
How will the drop in this metric affect UNI, CAKE, SUSHI, AAVE?
Bitcoin maximalists are currently gaining from the dropping altcoin market capitalization. Another group in on that is DeFi project traders and HODLers. This weekend, the altcoin market capitalization dropped further. In the past 7 days, the altcoin market capitalization has dropped along with a drop in altcoin prices. BNB, ADA, DOGE, XRP, DOT and CRV have dropped and this has increased the accumulation, investment inflow.
Low marketcap projects have offered high returns over the past 7 days. There are several factors supporting this narrative. Increasing trade volume of DeFi projects has increased in proportion to altcoin market cap. The demand across exchanges has increased and there is an increase in the number of unique wallet addresses and TVL. This may change the narrative of DeFi to bullish.
High market cap projects may lead to the increase in demand and investment inflow proportionate to the interest of their users. The low market cap projects continue to face a correction when traders exit. The drop in altcoin market capitalization has a direct impact on DeFi users.
The diminishing altcoin market capitalization has had a direct impact on the investment inflow, the number of traders and the demand across exchanges. This is bullish for DeFi projects as the rising number of users and the metrics related to number of trades, wallets and users indicate a growing interest, investment, institutional investment inflow and growth in DeFi market capitalization.
With the rise in the number of DeFi projects, there is a surge interest from institutions. With the upcoming biggest smart contract event of the year, it is likely that DeFi projects like UNI, CAKE, SUSHI, AAVE that haven’t rallied in the past 2 weeks would rally following increasing demand and popularity, social media mentions.
When the average price chart of these projects is observed, and they are ranked in accordance to their ranking of growth in Active users, there is a strong correlation between users and market capitalization. AAVE, UNI, SUSHI have ranked the highest. Though ranking does not have a direct correlation with social volume and price, it has increased following drop in altcoin market capitalization. This builds a bullish case for DeFi in the following two weeks.
Subscribe to our Newsletter
Bitcoin Taproot upgrade finally achieves activation lock-in!
The much-anticipated Bitcoin Taproot upgrade passed the Speedy Trial, which was a signaling period which gauged support for the upgrade from bitcoin’s mining sector. Since SegWit, Taproot has been touted as the next significant upgrade for Bitcoin.
Data from Taproot.watch, a webpage created by Bitcoin developer Hampus Sjöberg, released an interesting yet hilarious video to announce the completion of the lock-in stage.
— Hampus Sjöberg 🥕🟩 (@hampus_s) June 12, 2021
On the official page, it read:
“This period has reached 1815 Taproot signaling blocks, which are required for lock-in.”
Different mining pools tweeted their support for the upgrade on their respective platforms with Slush Pool being the first to do so.
TAPROOT LOCKED IN AT BLOCK 687285 BY SLUSHPOOL 🟩 pic.twitter.com/FFDdibtmGt
— pourteaux (@pourteaux) June 12, 2021
AntPool also supported the upgrade.
“As of block 687284, Taproot signalling has reached 1815 blocks this period, guaranteeing that absent very deep reorgs, it is guaranteed to lock in. Following that, it will activate at block 709632, probably around mid-November 2021.”
He also addressed that ‘there is a lot of work left of course’, which included:
a) PSBT extensions to communicate Taproot keys/scripts/signatures,
b) MuSig2 standardization so the software can cooperate in signing,
c) Output descriptors,
Why is it so important?
“With this upgrade, you’ll see Bitcoin to be the settlement network. Funds are transferred from one institution to another, say one bank to another.”
“The update would lower the data size of smart contracts, in turn lowering transaction costs. Taproot is also expected to enhance smart contract functionality and efficiency.”
Jeremy Rubin, a Bitcoin Core contributor and founder of Judica projected a similar optimistic narrative,
“With taproot, you get optimization of Bitcoin, much different from how people know Bitcoin today- little too inefficient or reveal too much information about what you’re trying to do. Taproot helps to be private and efficient.”
Subscribe to our Newsletter
World Economic Forum Seeks to Offer Clear Policy Landscape For DeFi
The Colombian President’s Advisor to Peter Schiff: Stop Talking and Short Bitcoin
Pokemon GO: How to Get Alolan Slowpoke
1,100 people arrested by Chinese Police on crypto-related money laundering charges
Axie Infinity Price Prediction 2021-2025: AXS Token Can Hit $40 by 2025
Battlefield 2042 officially revealed
How Does Bitcoin Mining Work? Is It Profitable in 2021?
MT5 Will Phase Out MT4, but It Will Take Time
Trouble Looms For Bitcoin As U.S Looks to Bar Holders From Converting Crypto To USD
XRP lawsuit: What’s the ‘existential threat’ Ripple is facing?
TrustDice Review: Features & Promotions
LegendsOfCrypto Performance Update
The UNICEF is investing in five crypto startups via Ethereum (ETH)
Revolut App Launches Dogecoin Trading To Its Platform
Third-Party Results of Credits’ Blockchain Speed Test
Leading Blockchain Game Splinterlands Completes Digital Land Sale of 150k Plots
Pokemon GO: A Very Slow Discovery Challenge Explained
Kraken Breaks New Ground with First-of-its-Kind Parachain Auction Platform
DeFi Derivatives “Are a Bad Idea”: CFTC Commissioner
News1 week ago
Norton Adds Ethereum Mining To Its Suite of Antivirus Software Services
Blockchain1 week ago
I Bought and HODLed Bitcoin Since 2012: Legendary Skateboarder Tony Hawk
Uncategorized1 week ago
Localbitcoins Adds Bitcoin Cash and Other Cryptocurrencies as Payment Methods
Blockchain1 week ago
GTA 6 may Pay Players With In-Game Cryptocurrency Rewards
Uncategorized1 week ago
Ethereum Co-Founder Has His Doubts Over Cardano’s “Scientific Method”
1 week ago
Overwatch League to host first live homestand with fans in 2021
Blockchain5 days ago
World Economic Forum Seeks to Offer Clear Policy Landscape For DeFi
Uncategorized1 week ago
Did Elon Musk Just Pump…CumRocket?