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Google To Allow Crypto Exchange & Wallet Advertisements in August


Google announced an update of its crypto ad policy and its financial products and services policy to accept crypto exchange & wallet advertisements in the coming August. (Read More)

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Google Inc is expanding the scope and content of its cryptocurrency-related advertisement policy.

The corporation published an updated policy statement on Wednesdays, June 2, starting from August 3; advertisers providing crypto exchanges and wallets targeting the US may advertise such cryptocurrency-related services and products when certified by Google and meet the requirements stated below.

To qualify crypto exchanges and wallets need to be duly registered with the FinCEN (Financial Crimes Enforcement Network) as a money services business and registered with at least one state as a money transmitter. Alternatively, they can be a state or federally chartered bank entity.

Google also stated that advertisers must meet all relevant legal requirements and state, local, and federal laws. They must also ensure that their landing pages and advertisements comply with all Google ads policies.

However, Google’s new ad policy will not allow advertisements for DeFi trading protocols, initial coin offerings, or ads promoting the trade, sales or purchase of crypto-related products. The internet giant further said that ads that compare or aggregate providers of cryptocurrencies and related products are not allowed.

The new policy also implements a series of prohibition of advertisements, including “ICO pre-sales or public offerings, cryptocurrency loans, initial DEX offerings, token liquidity pools, celebrity cryptocurrency endorsements, unhosted wallets, unregulated Dapps, cryptocurrency trading signals, cryptocurrency investment advice, aggregators or affiliate sites containing related content or broker reviews.”

It is important to note that the new cryptocurrency ads policy will also apply worldwide to all accounts that advertise crypto financial products.

Google Reversed Crypto Ban

In March 2018, Google updated its financial services policy concerning a complete ban of crypto-related advertisements for its search engine.  Facebook also made such a move later by initiating a similar policy shift during that year. However, Google was determined to reverse the ban in September 2018 partially and reopened its advertising doors to regulated cryptocurrency exchanges in Japan and the United States.

While the ban remained primarily in place, cryptocurrency-related businesses outside Japan and the US were still unable to use Google ads.

With the crypto industry showing no signs of slowing down, Google has finally reviewed its policy and eventually opens doors for all crypto advertisers worldwide.

Although the ban adversely affected crypto marketers worldwide, Google’s move is helpful to stop criminals from reaching online consumers with fraudulent and misleading pop-up ads.

The introduction of the new policy hints that Google now has unique capabilities to address crypto-related ad scams.  

Image source: Shutterstock Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://Blockchain.News/news/google-to-allow-crypto-exchange-wallet-advertisements-august

Blockchain

PERL Token Price Rallies to 140% Following PERL.eco Launch

PERL Token Price Rallies to 140% Following PERL.eco Launch

PERL’s 24-hour trading volume surged from $3 million to $122 million.Following the PERL.eco launch and Listing BSC, the price soared.Listing on Binance Smart Chain leads to low transaction fees. Perlin (PERL) bills itself as a leaderless, scalable, PoS smart contract platform. It intends to supply the future of decentralized technologies while accelerating the transformation of …

The post has appeared first on thenewscrypto.com

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  • PERL’s 24-hour trading volume surged from $3 million to $122 million.
  • Following the PERL.eco launch and Listing BSC, the price soared.
  • Listing on Binance Smart Chain leads to low transaction fees.

Perlin (PERL) bills itself as a leaderless, scalable, PoS smart contract platform. It intends to supply the future of decentralized technologies while accelerating the transformation of international trade.

For the past few months, the crypto market has been experiencing a collapse which made investors struggle in trading.  Besides,even in downtime of the crypto market, PERL maintained a stability supporting the investors.   

PERL has rallied 140% from $0.052 to $0.134 in just 10 days. The average 24-hour trading volume of PERL has surged from $3 million to $122 million. 

Moreover, it is discovered the reason for the price hike includes the release of PERL.eco Registration ledger, listing on Binance Smart Chain (BSC), and fascinating staking option. This option enables token holders to earn a yield on cryptocurrencies.

The launch of PERL.eco (Planetary Ecosystem Registration Ledger) took place on June 5th,2021. In regards to the launch, the price of the token rallies on June 6 and June 14. 

Besides, Perl.eco stated that, 

“PERL.eco is an attempt to democratize the biosphere economy by utilizing liquidity pools and tokenizing ecosystems and carbon credits for decentralized finance”.

Moreover, PERL token holders can participate in voting for the important decisions which affect the ecosystem.

Listing on BSC Leads to a Low Transaction Fee

The other main reason for the surge in price is the launch of a token on Binance Smart Chain in mid-April for low transaction fees.

Following the launch of the protocols Defi interface platform PerlinX on BSC, PerlinX’s liquidity pools were also available on PancakeSwap. Furthermore, it helped the community in getting farming opportunities and users can earn a yield on PancakeSwap with its native token CAKE.

Significantly, blockchain projects that provide working solutions for the green energy concerns of increased carbon-dioxide will definitely gain traction.

Source: https://thenewscrypto.com/perl-token-price-rallies-to-140-following-perl-eco-launch/

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What these Ethereum, Chainlink, Binance Coin market players are up to

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The cryptocurrency market is evidently going through yet another free-fall period. In fact, the price of a major asset like Bitcoin has dropped below $35,000. With Ethereum, the situation was a little worse as its valuation dropped below $2,150 for the 1st time since 24 May.

However, while price action screamed bearish on the charts, whales have been pretty active over this volatile period. Here, it is also important to note that we are still amidst strong uncertainty, meaning bulls have a chance to recover in strength.

Keeping tabs on whale activity might allow us to approach particular altcoins with more confidence, or keep away from the ones with possible red flags.

Ethereum Whales are on fire!

Source: Santiment

Ethereum’s value may have collapsed quickly from its ATH levels but since the aforementioned correction, the supply held by top addresses has steadily gone up. The percentage of the total circulating supply held by top ETH addresses had dropped down to 18.4% too, but it was 19.8% at press time. In quantifiable numbers, more than 1.3 million ETH has been accumulated by these whale addresses post the May 19th crash.

It is quite a contrary sight considering ETH’s price has been deflating, failing to break above $3,000. But, it can also be inferred that Ethereum’s future is what investors are concerned with. Ethereum is heading towards its largest Options Expiry on June 25th and it may have a strong impact on its price.

Additionally, it is largely anticipated that the London Hard fork is also going down in July, which will be introducing the EIP-1559 protocol. Ethereum also announced that on 24th June, the testnet for the hard fork will be going live.

Source: Santiment

For Binance Coin, the number of whale addresses increased as well and from a fundamental point of view, it made clear sense too. BNB runs everything related to Binance and the exchange’s position in the market is fairly strong, regardless of bullish/bearish conditions.

On a long-term basis, market recovery would always fall in line with a bullish recovery for BNB. The asset being 50% under its ATH levels can therefore be considered to be an ideal accumulation range.

Chainlink – No more strength in Hodlers?

Source: Santiment

Surprisingly, Chainlink is one of the assets that has seen a consistent decline in supply held by top addresses. Here, it is also important to note that the decreasing whale activity has been ongoing since the beginning of 2021. Curiously, earlier last year, whale activity had dominated LINK’s network, so it is a complete change from its previous level of engagement.

From a development point of view, Chainlink continues to develop partnerships and collaborate with multiple organizations for DeFi improvements, so a decrease in whale addresses may also mean higher distribution. And yet, a lack of higher hodling addresses might be indicative of falling trust in its long-term valuation.


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Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://ambcrypto.com/what-these-ethereum-chainlink-binance-coin-market-players-are-up-to

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Blockchain

How Many Bitcoin U-Turns? Goldman Sachs Now Says Bitcoin Is Not a Viable Investment

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The US multinational investment bank Goldman Sachs continues with its 180-turns on the cryptocurrency industry. After its recent interest that included filing for a Bitcoin ETF and exploring crypto as an asset class, the institutions’ latest report said virtual currencies are not a “viable investment.”

Crypto Is Not a Viable Investment: Goldman

It’s safe to say that Goldman Sachs has displayed a controversial approach to the cryptocurrency space. The latest report coming from the Wall Street giant takes it back a notch by going to its hostile policy from previous years.

Titled “Digital Assets: Beauty Is Not in the Eye of the Beholder,” it touched upon some of the most recent concerns, including high energy consumption required in the process of mining. This topic was raised in May by Tesla’s Elon Musk, who criticized BTC for using too much coal fuel.

Despite numerous reports claiming otherwise, Tesla disabled bitcoin payments citing environmental issues.

The paper also touched upon cryptocurrencies’ usage in ransomware attacks after numerous hacks transpired on US soil in recent months. After each, the perpetrators indeed requested the payments to be sent in bitcoin.


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Furthermore, the document named impending regulations as the “biggest risk to the speculative aspects of this ecosystem.” Keeping in mind all of these concerns, the bank concluded:

“After analyzing various valuation methodologies and applying our multi-factor strategic asset allocation model, we have concluded that cryptocurrencies are no a viable investment for our clients’ diversified portfolios.”

How Many U-Turns?

The mentioned-above word ‘controversial’ might not be strong enough to describe Goldman’s ever-changing views on the industry.

The institution was among the first regulated entity to launch a crypto trading desk all the way back in 2017. Yet, that came amid the parabolic price increases, and when the year-long bear market followed, Goldman halted the initiative.

In the meantime, Goldman held a conference call in which it said bitcoin is not an asset class. Bank executives repeatedly questioned BTC’s ability to serve as a reliable store of value and blasted its volatility.

Yet again, Goldman restarted the trading desk this year when, once again, prices were skyrocketing to new highs. It also filed for a Bitcoin ETF with the SEC, explored launching custody services, added BTC to its year-to-date returns report, participated in investment rounds in crypto projects, and enabled clients to trade bitcoin derivatives.

With all of that in mind, it’s not such a surprise that Alex Kruger and other crypto community members viewed Goldman’s latest U-turn as nothing out of the ordinary.

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Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://cryptopotato.com/how-many-bitcoin-u-turns-goldman-sachs-now-says-bitcoin-is-not-a-viable-investment/

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