Trison UK has installed the “first’ transparent-glass, high-bright LED display that showcases new products in Europe” at Foot Locker’s flagship store on the Champs Élysées, in Paris.
The display is just one of a range of digital technologies installed, as the digital signage integrator worked closely with the retailer’s customer experience, visual merchandising, marketing and construction teams over a period of 11 months.
Other digital technologies on show at the new 1,500 sqm store include:
- Custom digital striper bot avatar
- Complex content strategy, synchronised across the store and aligned to the marketing strategy
- A Foot Locker metaverse experience, linked across all elements of the content
- An immersive, interactive LED floor-controlled game, leading to a QR code striper quest throughout the store, unlocking a ‘prize locker’
- LED digital surfaces built into the architectural design, elevating the brand stories
- New selfie experience concept, localised to Paris using custom shop fit
- Transparent HYPE box featuring new drops
- Triggered digital experiences across the store
All the motion graphics for the store were delivered by Trison’s London studio.
In a LinkedIn post, Peter Critchley, Trison’s UK chief executive for customer experience, digital strategy and transformation, said: “This amazing space sets a whole new standard for in-store design, experiential retail and elevated brand stories.”
Foot Locker first opened on the Champs-Elysees in 2017, selling brands such as Nike, Adidas, Puma, Fila and Jordan, and hosting a basketball-dedicated area in collaboration with Nike.
