Fireblocks,
an enterprise platform for digital asset management and blockchain innovation,
has announced the appointment of Michal Ferguson as its new Chief Marketing
Officer (CMO).
This move
comes as the company prepares to capitalize on the growing demand for secure
and scalable blockchain infrastructure amid the record prices of Bitcoin (BTC)
and growing crypto interest.
Fireblocks Strengthens
Executive Team amidst Crypto Market Surge
Michal
Ferguson, the newly appointed CMO, brings experience in building and scaling
go-to-market functions at high-growth software organizations. Her cybersecurity
and developer marketing background, including roles at Snyk, Threat Stack, and
CloudLock, positions her to drive Fireblocks’ marketing strategies.
“With the
market on the verge of another significant expansion, I’m thrilled to join this
visionary team at this pivotal moment to help drive growth and bring the
technology to mass adoption,” said the new CMO of Fireblocks.
Ferguson’s LinkedIn post announcing the hire
The hire occurs at a crucial moment for the cryptocurrency industry. Bitcoin reaches historic highs, surpassing the $69,000 mark, and investors eagerly await the April halving. Among the catalysts driving these historic highs is the significant influx of funds into the spot ETFs on BTC introduced this year.
In addition
to Ferguson, Fireblocks has made several key additions to its executive team
over the past year. These include Madan Gadde as Chief Customer Officer,
Michael Levine as Chief Financial Officer, Deborah Barta as Global Head of
Retail & Fintech, Peter Marton as Director of Digital Identity and Varun Paul as the new Director of CBDCs.
“Over the
past year, we’ve strategically augmented our leadership team with experts who
are leaders in their domain and deeply committed to shaping the future of
digital asset management,” added Michael Shaulov, the CEO and Founder of
Fireblocks.
Fireblocks Grows with Overall
Crypto Market
The crypto
market has witnessed impressive growth over the past year, with the current
market cap surpassing $2.5 trillion, more than double the peak of the 2017 bull
market. This surge in institutional interest has driven the need for reliable
and efficient solutions, which Fireblocks aims to address through its technology
and expanding team of industry experts.
In 2023,
Fireblocks experienced significant growth, mirroring the overall crypto and
digital asset industry trend. The platform saw a strong increase of 80% in monthly
outbound volume, an impressive uptick of 163% ]in monthly outbound transactions, and an uplift of 160% in monthly active wallets. This growth highlights Fireblocks’
expanding presence in the payments, tokenization, and Web3 sectors, as well as
its commitment to meeting the evolving needs of its diverse customer base.
With a
reinforced leadership team and a strong focus on security, scalability , and
customer success, Fireblocks is well-positioned to navigate the current crypto
market surge and solidify its position as a leading digital asset management
solutions provider.
A few months ago, the company strategically expanded its operations by purchasing BlockFold, an Australian firm that specializes in smart contract development and consultancy. BlockFold is known for its expertise in pioneering tokenization projects tailored for financial institutions.
Fireblocks,
an enterprise platform for digital asset management and blockchain innovation,
has announced the appointment of Michal Ferguson as its new Chief Marketing
Officer (CMO).
This move
comes as the company prepares to capitalize on the growing demand for secure
and scalable blockchain infrastructure amid the record prices of Bitcoin (BTC)
and growing crypto interest.
Fireblocks Strengthens
Executive Team amidst Crypto Market Surge
Michal
Ferguson, the newly appointed CMO, brings experience in building and scaling
go-to-market functions at high-growth software organizations. Her cybersecurity
and developer marketing background, including roles at Snyk, Threat Stack, and
CloudLock, positions her to drive Fireblocks’ marketing strategies.
“With the
market on the verge of another significant expansion, I’m thrilled to join this
visionary team at this pivotal moment to help drive growth and bring the
technology to mass adoption,” said the new CMO of Fireblocks.
Ferguson’s LinkedIn post announcing the hire
The hire occurs at a crucial moment for the cryptocurrency industry. Bitcoin reaches historic highs, surpassing the $69,000 mark, and investors eagerly await the April halving. Among the catalysts driving these historic highs is the significant influx of funds into the spot ETFs on BTC introduced this year.
In addition
to Ferguson, Fireblocks has made several key additions to its executive team
over the past year. These include Madan Gadde as Chief Customer Officer,
Michael Levine as Chief Financial Officer, Deborah Barta as Global Head of
Retail & Fintech, Peter Marton as Director of Digital Identity and Varun Paul as the new Director of CBDCs.
“Over the
past year, we’ve strategically augmented our leadership team with experts who
are leaders in their domain and deeply committed to shaping the future of
digital asset management,” added Michael Shaulov, the CEO and Founder of
Fireblocks.
Fireblocks Grows with Overall
Crypto Market
The crypto
market has witnessed impressive growth over the past year, with the current
market cap surpassing $2.5 trillion, more than double the peak of the 2017 bull
market. This surge in institutional interest has driven the need for reliable
and efficient solutions, which Fireblocks aims to address through its technology
and expanding team of industry experts.
In 2023,
Fireblocks experienced significant growth, mirroring the overall crypto and
digital asset industry trend. The platform saw a strong increase of 80% in monthly
outbound volume, an impressive uptick of 163% ]in monthly outbound transactions, and an uplift of 160% in monthly active wallets. This growth highlights Fireblocks’
expanding presence in the payments, tokenization, and Web3 sectors, as well as
its commitment to meeting the evolving needs of its diverse customer base.
With a
reinforced leadership team and a strong focus on security, scalability , and
customer success, Fireblocks is well-positioned to navigate the current crypto
market surge and solidify its position as a leading digital asset management
solutions provider.
A few months ago, the company strategically expanded its operations by purchasing BlockFold, an Australian firm that specializes in smart contract development and consultancy. BlockFold is known for its expertise in pioneering tokenization projects tailored for financial institutions.
- SEO Powered Content & PR Distribution. Get Amplified Today.
- PlatoData.Network Vertical Generative Ai. Empower Yourself. Access Here.
- PlatoAiStream. Web3 Intelligence. Knowledge Amplified. Access Here.
- PlatoESG. Carbon, CleanTech, Energy, Environment, Solar, Waste Management. Access Here.
- PlatoHealth. Biotech and Clinical Trials Intelligence. Access Here.
- Source: https://www.financemagnates.com//executives/fireblocks-appoints-marketing-expert-to-capitalize-on-crypto-boom/
