Telesign’s Trust Index found that 44% of data breach victims tell friends and family not to associate with a brand that’s been breached. 43% quit associating with the brand, and 30% of data breach victims share the incident on social media, further amplifying the event.

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• Source: https://www.fintechnews.org/e-commerce-fraud-to-cost-48-billion-globally-this-year-as-attacks-skyrocket/