Uniswap, a Defi protocol that is capable of challenging major centralized exchanges like Binance and Coinbase, has partnered with the Dota 2 Team to break into the mainstream. An announcement made on June 1 revealed that Uniswap Labs has partnered with the professional Dota 2 Team, Team Secret.
Uniswap Defi Protocol Partners Team Secret
As revealed in the announcement regarding the recent partnership, Team Secret will be developing distinct content for the protocol while assisting in widening the reach of the firm.
In addition to this, the announcement revealed:
“Crypto technology is poorly understood in the mainstream, and even in digitally native gaming communities. Through Team Secret, Uniswap will be able to reach expansive new audiences and craft relevant messaging to drive awareness, understanding, and adoption through new and innovative content formats.”
After surpassing the mark of $10 billion in weekly trading volume for the very first time in the month of April, the decentralized exchange introduced its version 3.0 earlier this month in the market.
Matteo Leibowitz, the Strategy Lead at Uniswap Labs said:
“The Uniswap Grants Program is enormously excited to sponsor Team Secret, one of the world’s leading esports teams. Team Secret and the Uniswap protocol both share a global presence, a digitally-native audience, and a passionate dedication to their respective crafts.”
Dota 2 Team on the Recent Partnership
Team Secret officially released the news and shared their level of excitement regarding the recent partnership with Uniswap Labs and revealed that the crypto space has definitely advanced further into the mainstream in recent years.
The CEO of the Dota 2 Team, Team Secret said:
“Uniswap Labs embodies our vision for the future of crypto and blockchain technology. They are truly developing assets that will help advance the digital assets space, and we are proud to be working with the Grants program to bring their impact into gaming and esports.”