Blockchain

Customer engagement strategies that heed power of social media

Published

3 years ago

October 22, 2018

The power of social media to alter customer engagement strategies — for a product rollout, an executive hire, a policy change — is impressive.

Case in point: Legendary Entertainment did not anticipate the kind of response it would get when it released its trailer for The Great Wall. The decision to cast Matt Damon as the hero in a film centered around the iconic Chinese landmark drew immediate criticism on Twitter and Facebook as another example of a white savior narrative and of whitewashing.

“The whole storyline was meant to be about someone coming into a new culture and learning and growing in that culture,” Matt Marolda, chief analytics officer at Legendary, said at the recent HUBweek, an arts, science and innovation festival in Boston. “But the perception was not that.”

Social media platforms and the swift judgment of the internet are forcing companies to engage in ways they’ve never had to before. And executives from Legendary and Microsoft are sharing their experiences with the new tools for — and rules for — customer engagement.

New tools of engagement

On paper, The Great Wall made sense, according to Marolda. It was 2016, and the U.S. and China were the two biggest movie markets in the world; the East-meets-West film reflected Legendary’s sale to Wanda Group, a massive entertainment company in China. And, based on an analysis Marolda and his applied analytics team did, Damon had an active following and a reputation for taking on high-quality projects.

But what looked good on paper did not translate well to audiences — especially those in the U.S. Marolda said the company reacted to the criticism quickly. For example, the company released a statement from Zhang Yimou, the film’s director whom Marolda characterized as “the Steven Spielberg of China,” defending the casting decision.

After that, the team stood still and observed. “We had time on our side,” said Marolda, adding that the film wasn’t scheduled to be released for nine months. “We could see analytically that the best thing to do was nothing.”

The public ire did cool, but the film couldn’t completely escape the negative press it had received, according to Marolda. The company ultimately decided to shift its marketing strategy. “We then realized that emphasizing the movie’s possibilities outside of the U.S. was as important as emphasizing the movie’s possibilities inside the U.S.,” he said.

The decision appears to have been a good one. While the film bombed in the U.S., it was moderately successful worldwide, and has helped spark a larger conversation about how to make blockbuster films for a global market.

Executives onstage at HUBweek. — Matt Marolda, chief analytics officer at Legendary Entertainment, and Kathleen Kennedy, director of special projects at the MIT Sloan School of Management, onstage at HUBweek.

Customer engagement strategies: Ask three questions

How do companies develop customer engagement strategies that acknowledge the power of social media? A reactive approach — no matter how swift the response or how successful in the short term — doesn’t cut it.

Brad Smith, president and chief legal officer at Microsoft, talked about the role companies should play in the public discourse and stressed that companies need a moral compass today.

“You have to know the issues for which you’re going to take a stand. And you have to be grounded in a certain set of principles,” he said during a fireside chat at HUBweek with Adi Ignatius, the editor in chief of the Harvard Business Review.

Before weighing in on a controversial issue, Smith suggested that companies ask three questions. First, is the issue important to the business? Smith described this question as “an easy space,” and can include tax law or intellectual property law — topics companies have always weighed in on.

Second, is the issue important to its customers? As data has moved to the cloud, companies have entered into a new kind of relationship with their customers, according to Smith. He said it’s vital that they think about the security and protection and actively take a stand on issues like surveillance and privacy.

Third, is the issue important to employees? The company believes a safe work environment doesn’t automatically equate to employee success. Employees could be hindered by issues outside of the office such as an inability to buy the home they want to buy, get the kind of healthcare coverage they need, or marry the person they want to marry, according to Smith.

So when a bill in North Carolina looked like it would restrict LGBT rights, Smith said it “was not a difficult decision” for Microsoft to voice its opposition. The company has a pretty significant presence in Charlotte, employing about 1,000 people there, and Smith said the issue was “important for our employees outside of the workplace.”

In an effort to be as effective as possible and preserve its relationship with the community, Microsoft will often seek out a local business community — a trusted organization that uses its voice to speak up on issues such as these — to partner with. “I prefer a course that’s going to maximize our chances of being effective and not just maximize our chances of being seen,” he said.

Source: https://searchcio.techtarget.com/news/252451024/Customer-engagement-strategies-that-heed-power-of-social-media

Related Topics:Analysis big-data Business China Companies Culture environment Facebook Healthcare innovation Law Legal Markets Movie Security Tax

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Blockchain

GIBX Swap: Sky is the Limit for the Best Decentralized Exchange Platform

The era of decentralized exchanges has come with the maturity and application of digital technologies.

Published

1 hour ago

September 20, 2021

Republished by Plato

The value of GIBX Swap, which focuses on mainstream cryptocurrencies, is predicted to continue growing, shortly after its recent launch, and its price has the potential to reach record heights.

The first and leading decentralized exchange platform in the world has been launched on Sep.14,2021. Two days later, it is announced that GIBX Swap has started trading.

Meanwhile, due to its reputation, it has officially been listed on CoinMarketCap, the world’s most-referenced price-tracking website for cryptoassets in the rapidly growing cryptocurrency space.

Decentralized tech and business

DeFi, shortened for Decentralized Finance, has been catching on since 2020. GIBX Swap holds the view that being decentralized is prerequisite to DEX. Traditional exchanges tend to be centralized.

On the one hand, it serves as information intermediaries, solving the issue of asymmetry of information to some extent; on the other hand, it create a new information asymmetry in favor of itself by the monopoly and manipulation of information, sometimes at the cost of the legitimate interests of clients.

No matter how the stock market performs, centralized exchanges can rely on charges and fees to guarantee their revenues.

As far as GIBX SWAP is concerned, the era of decentralized exchanges has come with the maturity and application of digital technologies. As a new type of exchange, the decentralized exchange makes the fullest use of the decentralization of blockchain, building peer-to-peer trust and transactions, with no intermediary.

The transaction links are all on the chain and performed directly by the open-source smart contract. As long as the user has and keeps the private key, he/she doesn’t have to worry about property security.

GIBX Swap features decentralized technologies with its brand-new block chain trading underlying platform, new generation of trading contract and cross-chain decentralized exchange, and complete business model with asset safety, market liquidity, trading fairness, ecological openness and transaction experience.

It aims to become the benchmark for DEX platforms and the leading DEX platform for token swaps.

GIBX Swap is an automated market maker (AMM) that allows a user to exchange two tokens. The liquidity provided to the exchange comes from Liquidity Providers (“LPs”) who stake their tokens in Liquidity Pools. In exchange, a user gets LP tokens that can also be staked to earn X tokens in the “Pool”.

Blockchain security protection from inside and outside

GIBX Swap puts emphasis on blockchain security protection. For one thing, it strengthens its own security from inside; for another thing, it has its smart contract technology code audited. Certik, the world’s leading block chain security audit institution has provided an audit for the project.

Established by the research team from Yale University and Columbia University with a decade of research, Certik has been providing code security audit services for blockchain applications and smart contracts, and the highest level of code security solution.

It is announced that GIBX Swap has passed the Certik security audit, which is carried out in a comprehensive review from Static Analysis, On-chain Monitoring, Social Sentiment, Governance & Autonomy, Market Volatility and Safety Assessment in search of potential safety hazards and possible production vulnerabilities.

It is confirmed once again after the audit by Certik that the technical code delivered by GIBX Swap is at a very high level of security, and GIBX Swap has the initiative to perform security tests.

Price predicted to reach new high

GIBX Swap is highly committed to the supplier of true value, fairness, and innovation to decentralized finance through high-quality products and services.

It aims to become a benchmark for DEX platforms and take up the mantle of becoming the leading DEX platform on the market for token swaps. GIBX Swap is fast, secure no which anyone can swap and earn tokens.

A growing number of people has been paid attention to GIBX Swap ever since its launch. There have been over 46,000 followers in twitter, and more than 90,000 members in its TG.

GIBX Swap has shown strong potential lately and this could be a good chance to invest. Its value is expected to continue to expand, as shortage tends to encourage price rise.

In terms of price, GIBX Swap has an outstanding potential to reach new heights. X is forecast to increase in value. GIBX Swap can hit the highest price of $23.62 till 2030.

GIBX Swap is affiliated to GIBX, an international comprehensive Internet brokerage firm created by GIB Global Investment Bank & Capital Trust and a digital asset trading platform covering forex functions. GIBX has teamed up with world-renowned cryptocurrency platforms and top liquidity providers, including but not limited to: CoinMarketCap, CoinGecko, JPMorgan Chase, Goldman Sachs etc. in order to provide users a more transparent and convenient trading experience. As a financial trading platform regulated by international authorities such as FCA, ASIC, NFA, GIBX strictly follows all rules and regulations and uses reliable risk management solutions to ensure the safety of users’ capital.

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Source: https://www.financemagnates.com/thought-leadership/gibx-swap-sky-is-the-limit-for-the-best-decentralized-exchange-platform/

Blockchain

Solana, Polkadot, Algorand: What is the Bitcoin effect on these altcoins

Published

2 hours ago

September 20, 2021

Republished by Plato

With the market trading in red today pretty much all coins including Bitcoin and Ethereum are falling. However, there are some coins that made excellent gains in the last 2 months which are now facing huge price falls as well.

Which alts though?

Solana, Polkadot, and Algorand were three altcoins that successfully rallied between July and August. Polkadot rose from $12.34 all the way to $34.45 registering a 214.33% growth. Similar gains were observed for Algorand as the coin breached $2 and marked a 230.26% rise.

The most gains were seen by Solana holders though mainly because the altcoin shot up 713.94%. An increase this high was the result of the NFT hype which took it up from $26.68 to $191.07

Solana’s 713% rise | Source: TradingView – AMBCrypto

In fact, Solana and Algorand even registered new all-time highs during this time period. But each of these coins is now observing significant price falls as well.

In the last 24 hours ALGO fell by 15.26%, DOT came down by 14.37% and SOL lost 16.8% of its price as of press time.

A huge reason behind this fall is also their exhausted momentum since even after the September 7 fall, DOT and ALGO witnessed another price rise before they finally hit a slowdown.

Algorand’s 15.26% drop | Source: TradingView – AMBCrypto

Owing to this investors are possibly getting rid of their holdings in both spot and derivatives markets. Sell volumes at the time of this report have increased and liquidations rose to millions for all 3 altcoins. Since SOL gained the most, it lost the most as well and its liquidations touched $25 million.

Solana liquidations at $25 million | Source: Coinalyze – AMBCrypto

Can Bitcoin save them?

Well since Bitcoin’s price movement commands the market’s movement it is obvious that BTC needs to reduce losses first. But more importantly, these assets’ correlation to Bitcoin will determine how much they will be affected by BTC. Right now Algorand is at the lowest at 0.57, followed by Solana at 0.7, and at the highest is Polkadot (0.88)

However, surprisingly, investors are most positive about Algorand of all three hoping for a recovery soon.

Investor sentiment | Source: Santiment – AMBCrypto

Once Bitcoin and Ethereum change their movement, other coins would follow suit. And that’s when some recovery can be expected.

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Source: https://ambcrypto.com/solana-poladot-algorand-what-is-the-bitcoin-effect-on-these-altcoins

Blockchain

Kraken Daily Market Report for September 19 2021

Published

2 hours ago

September 20, 2021

Republished by Plato

Overview

Total spot trading volume at $598.4 million, the 30-day average is $1.36 billion.
Total futures notional at $223.4 million.
The most traded coins were, respectively, Bitcoin (-2.2%), Ethereum (-3.1%), Tether (0%), Solana (-9.9%), and Cosmos (+8.8%).
Cosmos continues its hot streak, up 8.8%. Also strong returns from OMG (+10%).

September 19, 2021 $598.4M traded across all markets today Crypto, EUR, USD, JPY, CAD, GBP, CHF, AUD
BTC $47237. ↓2.2% $159.9M	ETH $3328.3 ↓3.1% $112.5M	USDT $1.0001 ↓0.01% $66.5M	SOL $152.62 ↓9.9% $39.4M	ATOM $44.205 ↑8.8% $34.8M
ADA $2.2816 ↓3.7% $33.9M	DOT $33.828 ↓2.9% $28.0M	USDC $1.0 ↓0.01% $19.8M	ALGO $1.975 ↓4.8% $16.0M	XTZ $6.5085 ↑1.1% $16.0M
XRP $1.0480 ↓2.5% $11.6M	LINK $27.364 ↓3.3% $8.56M	DOGE $0.2329 ↓3.3% $7.51M	LTC $181.89 ↑0.24% $7.26M	OMG $9.6562 ↑10% $6.8M
KSM $400.45 ↓4.2% $6.65M	EOS $4.912 ↓9.9% $4.86M	CRV $3.0345 ↑5.8% $4.84M	BCH $610.63 ↓3.2% $4.79M	DYDX $14.288 ↓12% $4.55M
MATIC $1.3112 ↓4.1% $4.14M	XLM $0.3134 ↓2.7% $3.04M	MOVR $387.12 ↓2.1% $2.95M	MINA $5.38 ↑1.7% $2.88M	ZEC $133.55 ↓3.8% $2.77M
TRX $0.1037 ↓2.0% $2.4M	AAVE $339.02 ↓4.5% $2.29M	SC $0.0180 ↓5.1% $2.02M	XMR $260.10 ↓4.2% $1.99M	FLOW $20.114 ↓2.9% $1.93M
DAI $1.0002 ↑0.01% $1.85M	ANT $5.9664 ↓3.2% $1.76M	MLN $123.19 ↑2.4% $1.72M	SNX $12.82 ↑1.7% $1.47M	DASH $192.81 ↓3.6% $1.32M
NANO $5.5184 ↓0.9% $1.31M	OXT $0.3665 ↓2.7% $1.29M	ETC $55.316 ↓2.8% $1.26M	SRM $9.8570 ↓8.9% $1.23M	KAVA $6.0120 ↓4.3% $1.09M
CQT $1.193 ↓2.6% $907K	ICX $1.7976 ↓6.7% $837K	SDN $5.84 ↓2.7% $819K	KEEP $0.4473 ↓6.4% $809K	UNI $23.906 ↓2.3% $807K
WAVES $27.5 ↓5.1% $798K	KAR $9.941 ↓11% $790K	FIL $83.437 ↓1.0% $725K	YFI $32933. ↓2.6% $649K	COMP $392.7 ↓2.1% $599K
QTUM $12.145 ↓3.3% $577K	OCEAN $0.7578 ↓5.7% $577K	SUSHI $12.017 ↓5.3% $513K	REN $0.8905 ↓5.9% $501K	GRT $0.8017 ↓3.4% $429K
RARI $19.69 ↓7.9% $406K	KNC $1.7345 ↓3.5% $339K	STORJ $1.3421 ↓3.9% $318K	PAXG $1763.7 ↓0.21% $305K	BAT $0.7403 ↓1.3% $269K
CTSI $0.6513 ↓3.6% $268K	AXS $63.35 ↓2.2% $245K	ENJ $1.5619 ↓4.9% $220K	LSK $3.6100 ↓0.6% $216K	ZRX $1.047 ↓5.4% $207K
EWT $10.199 ↓4.7% $197K	BAL $24.71 ↓3.9% $191K	MIR $3.6362 ↓3.0% $177K	CHZ $0.3165 ↓3.6% $156K	1INCH $2.9619 ↓4.3% $142K
GNO $265.44 ↓5.0% $141K	PERP $14.055 ↓5.7% $139K	MANA $0.7986 ↓2.8% $136K	BADGER $20.576 ↓8.8% $136K	OGN $1.0027 ↓5.0% $125K
MKR $2730.0 ↓2.9% $115K	INJ $10.950 ↑2.0% $99.1K	REP $25.857 ↓1.8% $95.5K	LPT $18.11 ↓4.2% $89.2K	ANKR $0.0947 ↓0.3% $76.3K
LRC $0.4531 ↓1.5% $71.4K	GHST $1.6867 ↓1.2% $56.2K	BAND $8.852 ↓4.2% $48.2K	SAND $0.7381 ↓4.7% $43.9K	TBTC $48240. ↓3.4% $32.5K
REPV2 $25.234 ↓3.7% $27.3K	BNT $3.923 ↓1.3% $15.5K	WBTC $47699. ↓0.4% $12.3K

#####################. Trading Volume by Asset. ##########################################

Trading Volume by Asset

The figures below break down the trading volume of the largest, mid-size, and smallest assets. Cryptos are in purple, fiats are in blue. For each asset, the chart contains the daily trading volume in USD, and the percentage of the total trading volume. The percentages for fiats and cryptos are treated separately, so that they both add up to 100%.

Figure 1: Largest trading assets: trading volume (measured in USD) and its percentage of the total trading volume (September 20 2021)

Figure 2: Mid-size trading assets: (measured in USD) (September 20 2021)

###########. Daily Returns. #################################################

Daily Returns %

Figure 3: Returns over USD and XBT. Relative volume and return size is indicated by the size of the font. (September 20 2021)

###########. Disclaimer #################################################

The values generated in this report are from public market data distributed from Kraken WebSockets api. The total volumes and returns are calculated over the reporting day using UTC time.