Coinbase, a cryptocurrency exchange, intends to launch its own ‘media arm’ to combat crypto falsehoods. The business believes that every technology business should talk directly to its audience, thereby transforming itself into a media firm in its own right.
Coinbase To Launch Its Own ‘Media Arm’
With each passing day, interest in cryptocurrency seems to expand. However, if interest develops, it may become impossible to separate reality from fantasy in an economy that is still mostly unknown. Even so-called “experts” in the crypto-economy seemed to be overwhelmed at times.
The spread of false information in the press or on social media is a growing and dangerous issue for Coinbase. While not all motivations are evil, the fact is that everyone appears to have their own opinion on the subject – thoughts that people aren’t scared to express, regardless of the potential implications of incorrect information.
Based on these admirable goals, Coinbase intends to launch its own media arm. In a blog post, the company offers three options for action: let it happen, resist it, or “tell the facts.”
According to CEO Brian Armstrong, the latter option provides a medium ground by developing a direct interaction with the public. As a result, the American corporation intends to utilize a “fact-checking” strategy to demonstrate its transparency, even if it means disclosing false information about the corporation.
Making Up Stories About Crypto
In reaction to the development of fake news, Brian Armstrong advises all businesses to become media firms.
Coinbase, for its part, will develop a “Fact Check” section of its blog to combat disinformation about the firm and cryptocurrencies in general. Coinbase intends to expand beyond fact-checking in the future by creating its own unique content.
Coinbase is effectively embracing a new, larger trend in the United States. In reality, content production by tech businesses is rapidly increasing as corporations establish their own communication channels.
The goal is to generate investment and communicate stories about their company. Some are concerned that it may trigger an information war in which no answers will be found.