CFI Financial
Group, a multi-asset broker with a strong presence in the Middle East, has
expanded its investment in European football by signing an initial one-year
sponsorship deal with the English football club, Sheffield United. Last year,
the Dubai-headquartered firm signed current Manchester City coach, Josep ‘Pep’ Guardiola, as its Global Brand Ambassador.
CFI
announced the new partnership today (Friday), noting that it has become the
club’s front-of-shirt sponsor or Principal and Official Financial Trading
Partner. The agreement covers the upcoming Premier League 2023/2024 seasons.
“The
agreement recognizes Sheffield United’s place at the highest level of the
English game, which has a global audience of over three billion through
television, online, and social media,” CFI
explained in a statement.
As part of
the deal, the football club, which is fondly called the Blades, will wear
CFI-branded shirts for the final pre-season fixture scheduled for tomorrow
(Saturday). The club will play
against VfB Stuttgart, a football club that plays in Germany’s
first division, the Bundesliga.
Speaking on
the agreement, Hisham Mansour, CFI’s Co-Founder and Managing Director, noted
that “Sheffield United and the Premier League offer worldwide exposure for our
business, and that is something we are very keen to embrace.”
CFI in MENA’s Sports Industry
With 25
years under its belt, CFI is a top forex and contracts for difference provider, especially in the Middle East and North Africa (MENA) where it runs several
subsidiaries in Lebanon, Jordan, the United Arab Emirates and Egypt. It also operates entities in
the UK and Cyprus.
To grow its
brand in the online trading industry, CFI, which reported impressive
growth across key
metrics during the first quarter of this year, has entered several sports sponsorship
arrangements in MENA. In
April, the firm sealed a new
partnership with the
Jordan Football Association, becoming the exclusive brokerage partner of the
body that governs football tournaments in Jordan.
The deal
came a few months after CFI sponsored the Mubadala World Tennis
Championship, which is an exhibition tournament for men’s and women’s singles.
The tournament has been sponsored by Abu Dhabi since 2009.
Additionally, CFI previously sponsored the Lebanese Basketball
Federation and Jordan’s national basketball
team.
CFI Financial
Group, a multi-asset broker with a strong presence in the Middle East, has
expanded its investment in European football by signing an initial one-year
sponsorship deal with the English football club, Sheffield United. Last year,
the Dubai-headquartered firm signed current Manchester City coach, Josep ‘Pep’ Guardiola, as its Global Brand Ambassador.
CFI
announced the new partnership today (Friday), noting that it has become the
club’s front-of-shirt sponsor or Principal and Official Financial Trading
Partner. The agreement covers the upcoming Premier League 2023/2024 seasons.
“The
agreement recognizes Sheffield United’s place at the highest level of the
English game, which has a global audience of over three billion through
television, online, and social media,” CFI
explained in a statement.
As part of
the deal, the football club, which is fondly called the Blades, will wear
CFI-branded shirts for the final pre-season fixture scheduled for tomorrow
(Saturday). The club will play
against VfB Stuttgart, a football club that plays in Germany’s
first division, the Bundesliga.
Speaking on
the agreement, Hisham Mansour, CFI’s Co-Founder and Managing Director, noted
that “Sheffield United and the Premier League offer worldwide exposure for our
business, and that is something we are very keen to embrace.”
CFI in MENA’s Sports Industry
With 25
years under its belt, CFI is a top forex and contracts for difference provider, especially in the Middle East and North Africa (MENA) where it runs several
subsidiaries in Lebanon, Jordan, the United Arab Emirates and Egypt. It also operates entities in
the UK and Cyprus.
To grow its
brand in the online trading industry, CFI, which reported impressive
growth across key
metrics during the first quarter of this year, has entered several sports sponsorship
arrangements in MENA. In
April, the firm sealed a new
partnership with the
Jordan Football Association, becoming the exclusive brokerage partner of the
body that governs football tournaments in Jordan.
The deal
came a few months after CFI sponsored the Mubadala World Tennis
Championship, which is an exhibition tournament for men’s and women’s singles.
The tournament has been sponsored by Abu Dhabi since 2009.
Additionally, CFI previously sponsored the Lebanese Basketball
Federation and Jordan’s national basketball
team.
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- Source: https://www.financemagnates.com//forex/cfi-invests-in-european-football-inks-deal-with-sheffield-united/
