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Cardano (ADA) Price Analysis: Support Turned Resistance Near $2.30

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  • ADA price started a sharp decline from the $2.60 zone against the US Dollar.
  • The price is now trading below $2.50 and the 55 simple moving average (4-hours).
  • There is a crucial bearish trend line forming with resistance near $2.35 on the 4-hours chart (data feed via Bitfinex).
  • The price could remain in a bearish zone as long as it is below the $2.35 resistance zone.

Cardano price is down over 10% and it broke the $2.20 support against the US Dollar, similar to bitcoin. ADA price must clear $2.35 to start a fresh increase.

Cardano Price Analysis

After struggling to clear the $2.65 zone, cardano price started a major decline against the US Dollar. The ADA/USD pair broke the $2.50 support to move further into a bearish zone.

The price even broke the $2.20 support level and settled below the 55 simple moving average (4-hours). Finally, there was a spike below the $2.00 level. A low was formed near $1.973 before the price recovered higher. There was a wave above the $2.00 and $2.05 levels.

The price also surpassed the 23.6% Fib retracement level of the recent decline from the $2.58 swing high to $1.97 low. An immediate resistance on the upside is near the $2.20 level.

The first major resistance is forming near the $2.35 level. There is also a crucial bearish trend line forming with resistance near $2.35 on the 4-hours chart. The trend line is close to the 50% Fib retracement level of the recent decline from the $2.58 swing high to $1.97 low.

If there is an upside break above the $2.35 zone, the price could rally above $2.40. The next major resistance could be near the $2.50 level. On the downside, an immediate support is near the $2.05 level. The main support sits near the $2.00 level. Any more losses might call for a sharp decline to $1.85 in the near term.

Cardano (ADA) Price

Cardano (ADA) Price

The chart indicates that ADA price is now trading below $2.20 and the 55 simple moving average (4-hours). Overall, the price could remain in a bearish zone as long as it is below the $2.35 resistance zone.

Technical Indicators

4 hours MACD – The MACD for ADA/USD is still in the bearish zone.

4 hours RSI – The RSI for ADA/USD is now well below the 50 level.

Key Support Levels – $2.05 and $2.00.

Key Resistance Levels – $2.20 and $2.35.

Tags: ADA, Cardano
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Source: https://www.livebitcoinnews.com/cardano-ada-price-analysis-support-turned-resistance-near-2-30/>

ACN Newswire

AppsFlyer Launches SKAdNetwork Ranking for the New Privacy Era in Latest Performance Index; Xiaomi is Fastest-growing Media Source in Southeast Asia

SINGAPORE, Oct 22, 2021 – (ACN Newswire) – AppsFlyer, the marketing measurement and experience platform, today released the 13th edition of its Performance Index, ranking the top media sources in mobile advertising. In its edition, AppsFlyer is pioneering the SKAN Index, a SKAdNetwork ranking that reflects the new reality of privacy generated by the enforcement of Apple's App Tracking Transparency (ATT) framework.

Apple's ATT impact on the mobile industry has been substantial. While Facebook dominated AppsFlyer's pre-SKAdNetwork iOS rankings, TikTok for Business claimed the number one spot in the first SKAN Index. Facebook dropped to second and also lost the top spot to Apple Search Ads (ASA) in the Retention Index among consenting users. Google, on the other hand, in line with AppsFlyer's previous rankings, continues to dominate in Android and drive the largest number of installs in app marketing.

The Growth index found that Xiaomi took top spot as the fastest-growing media source for Android mobile advertising in Southeast Asia — beating out Adjoe and Adfly. However, Adjoe still ranked as the fastest-growing media source globally, with its 60% increase in clients and 2.5% rise in non-organic installs largely driven by success in Southeast Asia.

TikTok for Business leads power ranking in industry-first SKAN Index

TikTok For Business has adapted the best to SKAdNetwork six months after Apple's ATT enforcement, capturing first in the power ranking with good quality at scale, and reaching fifth place in the volume ranking. Facebook took the second spot in the power ranking, losing ground since the enforcement of ATT, but took first place in the volume ranking due to its scale.

AppLovin ranked third in both the power and volume rankings, with Google Ads coming in fourth in the power ranking. While traditionally not the most dominant media source in iOS, Google did place second in the volume ranking.

"The impact of ATT on the mobile app industry has been substantial, and AppsFlyer's goal was to provide advertisers with the most accurate scorecard based on the media sources that can, ultimately, drive the most value in this new era of privacy," said Sam Chiu, Senior Director of Marketing, APAC, AppsFlyer. "While it's clear that we are still in a transition phase, and that media sources have to adapt to a completely different measurement framework that requires significant changes to their existing technologies, we wanted to provide marketers with a direction with which partners to work with in this new reality."

Google continues to dominate Android, widening its lead from the rest

Google is continuing to exponentially drive the largest number of installs in app marketing, further increasing its lead over Facebook in Android devices. The search giant ranked first in the Retention Index's power and volume rankings in all Gaming and non-gaming categories, with the exception of racing games. Most of its growth came from Gaming, where it increased its share in global app installs by 5% comparing H1 2021 to H2 2020.

Google enjoys the biggest reach in every region, but most of its growth comes from Android-dominated countries, particularly in India, Latin America, and Southeast Asia. Google's unrivaled reach in Android is also the main reason why it is ranked number two in the In-App Purchases (IAP) Index power ranking with a score that was only slightly lower than Facebook's. However, it did claim the first spot in the power ranking in non-gaming as well as in the Casual gaming group.

The remarketing Index shows that although Facebook still dominates this category, Google is closing the gap and has even claimed the top spot in Europe and among Finance apps, globally. In fact, Google increased its share of the app remarketing conversion pie by 33% comparing H1 2021 and H2 2020.

Apple Search Ads overtakes Facebook among consented users in iOS

AppsFlyer found that among consenting users, Apple Search Ads (ASA) ranked first in both the Retention Index's global power and volume rankings. In fact, iOS marketers flocked to ASA following the enforcement of ATT, with ASA reaching almost 60% of its traffic from the previous index which covered the entire second half of 2020 in only seven weeks.

ASA is the only media source in iOS that functions independently of SKAdNetwork and deterministically attributes users. While ASA is not a lateral comparison to other media sources in the rankings, AppsFlyer applied the same methodology for ASA and its competitors despite the differences in which they operate due to ASA's volume of users with full data granularity, which is ultimately what marketers seek.

ASA's success was driven by non-gaming apps where it ranked first, thanks to the top spot it secured in the Life & Culture group in seven regions across the globe: Eastern Europe, Greater China, Japan & Korea, Latin America, Middle East, North America, and Western Europe. In Gaming, ASA ended up third in the power ranking and fourth in the volume ranking. Its performance in Gaming was largely driven by its first-placed power rankings in the Casual Gaming group in Japan & Korea, the Middle East, Western Europe, and North America.

ASA's advantage was also evident in the IAP Index, overcoming Facebook to take the number one global power and volume ranking, driving quality users at scale, with a first place showing in non-gaming and second place result in Gaming.

Methodology:

AppsFlyer's Performance Index analyzed a total of 623 media sources, 33 billion installs, and over 17,000 apps. From this, the SKAN Index covered 150 million postbacks from over 3,000 apps. To ensure the accuracy of data during this transition phase, AppsFlyer utilized SKAN data from August 1st to September 30th, 2021.

To access the full version of the latest AppsFlyer Performance Index, please visit:
https://www.appsflyer.com/resources/reports/performance-index/

About AppsFlyer

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.

Copyright 2021 ACN Newswire. All rights reserved. www.acnnewswire.comAppsFlyer, the marketing measurement and experience platform, today released the 13th edition of its Performance Index, ranking the top media sources in mobile advertising. In its edition, AppsFlyer is pioneering the SKAN Index, a SKAdNetwork ranking that reflects the new reality of privacy generated by the enforcement of Apple's App Tracking Transparency (ATT) framework.

Published

on

SINGAPORE, Oct 22, 2021 – (ACN Newswire) – AppsFlyer, the marketing measurement and experience platform, today released the 13th edition of its Performance Index, ranking the top media sources in mobile advertising. In its edition, AppsFlyer is pioneering the SKAN Index, a SKAdNetwork ranking that reflects the new reality of privacy generated by the enforcement of Apple’s App Tracking Transparency (ATT) framework.

Apple’s ATT impact on the mobile industry has been substantial. While Facebook dominated AppsFlyer’s pre-SKAdNetwork iOS rankings, TikTok for Business claimed the number one spot in the first SKAN Index. Facebook dropped to second and also lost the top spot to Apple Search Ads (ASA) in the Retention Index among consenting users. Google, on the other hand, in line with AppsFlyer’s previous rankings, continues to dominate in Android and drive the largest number of installs in app marketing.

The Growth index found that Xiaomi took top spot as the fastest-growing media source for Android mobile advertising in Southeast Asia — beating out Adjoe and Adfly. However, Adjoe still ranked as the fastest-growing media source globally, with its 60% increase in clients and 2.5% rise in non-organic installs largely driven by success in Southeast Asia.

TikTok for Business leads power ranking in industry-first SKAN Index

TikTok For Business has adapted the best to SKAdNetwork six months after Apple’s ATT enforcement, capturing first in the power ranking with good quality at scale, and reaching fifth place in the volume ranking. Facebook took the second spot in the power ranking, losing ground since the enforcement of ATT, but took first place in the volume ranking due to its scale.

AppLovin ranked third in both the power and volume rankings, with Google Ads coming in fourth in the power ranking. While traditionally not the most dominant media source in iOS, Google did place second in the volume ranking.

“The impact of ATT on the mobile app industry has been substantial, and AppsFlyer’s goal was to provide advertisers with the most accurate scorecard based on the media sources that can, ultimately, drive the most value in this new era of privacy,” said Sam Chiu, Senior Director of Marketing, APAC, AppsFlyer. “While it’s clear that we are still in a transition phase, and that media sources have to adapt to a completely different measurement framework that requires significant changes to their existing technologies, we wanted to provide marketers with a direction with which partners to work with in this new reality.”

Google continues to dominate Android, widening its lead from the rest

Google is continuing to exponentially drive the largest number of installs in app marketing, further increasing its lead over Facebook in Android devices. The search giant ranked first in the Retention Index’s power and volume rankings in all Gaming and non-gaming categories, with the exception of racing games. Most of its growth came from Gaming, where it increased its share in global app installs by 5% comparing H1 2021 to H2 2020.

Google enjoys the biggest reach in every region, but most of its growth comes from Android-dominated countries, particularly in India, Latin America, and Southeast Asia. Google’s unrivaled reach in Android is also the main reason why it is ranked number two in the In-App Purchases (IAP) Index power ranking with a score that was only slightly lower than Facebook’s. However, it did claim the first spot in the power ranking in non-gaming as well as in the Casual gaming group.

The remarketing Index shows that although Facebook still dominates this category, Google is closing the gap and has even claimed the top spot in Europe and among Finance apps, globally. In fact, Google increased its share of the app remarketing conversion pie by 33% comparing H1 2021 and H2 2020.

Apple Search Ads overtakes Facebook among consented users in iOS

AppsFlyer found that among consenting users, Apple Search Ads (ASA) ranked first in both the Retention Index’s global power and volume rankings. In fact, iOS marketers flocked to ASA following the enforcement of ATT, with ASA reaching almost 60% of its traffic from the previous index which covered the entire second half of 2020 in only seven weeks.

ASA is the only media source in iOS that functions independently of SKAdNetwork and deterministically attributes users. While ASA is not a lateral comparison to other media sources in the rankings, AppsFlyer applied the same methodology for ASA and its competitors despite the differences in which they operate due to ASA’s volume of users with full data granularity, which is ultimately what marketers seek.

ASA’s success was driven by non-gaming apps where it ranked first, thanks to the top spot it secured in the Life & Culture group in seven regions across the globe: Eastern Europe, Greater China, Japan & Korea, Latin America, Middle East, North America, and Western Europe. In Gaming, ASA ended up third in the power ranking and fourth in the volume ranking. Its performance in Gaming was largely driven by its first-placed power rankings in the Casual Gaming group in Japan & Korea, the Middle East, Western Europe, and North America.

ASA’s advantage was also evident in the IAP Index, overcoming Facebook to take the number one global power and volume ranking, driving quality users at scale, with a first place showing in non-gaming and second place result in Gaming.

Methodology:

AppsFlyer’s Performance Index analyzed a total of 623 media sources, 33 billion installs, and over 17,000 apps. From this, the SKAN Index covered 150 million postbacks from over 3,000 apps. To ensure the accuracy of data during this transition phase, AppsFlyer utilized SKAN data from August 1st to September 30th, 2021.

To access the full version of the latest AppsFlyer Performance Index, please visit:
https://www.appsflyer.com/resources/reports/performance-index/

About AppsFlyer

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.


Topic: Press release summary
Source: AppsFlyer

Sectors: Media & Marketing, Retail & eCommerce, Cloud & Enterprise, Daily News, Advertising, PE, VC & Alternatives, Digitalization, Legal & Compliance, Local Biz
https://www.acnnewswire.com

From the Asia Corporate News Network

Copyright © 2021 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

Source: https://www.acnnewswire.com/press-release/english/70432/

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Why Nigeria Has The Highest Percentage In Bitcoin Usage In The World

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Nigeria Bitcoin Community

Twitter CEO Jack Dorsey posted that Nigeria is one of the world’s largest users of cryptocurrencies.

We are talking about the percentage of the country’s residents who are actively using digital finance to the total number of citizens.

In Nigeria, that percentage is 32%!

They use it in shopping, making les paris sportifs au Senegal on popular sports, investing and mining.

According to the analytics platform Statista, Nigeria does rank first among countries whose residents use bitcoin.

In second place are residents of Vietnam (21%), followed by the Philippines with 20%.

Also on the list of countries where Bitcoin (BTC) is popular are Turkey, Peru, Switzerland, India, China, the United States, Germany, and Japan.

Perhaps Nigeria’s leadership is due to the fact that the country’s authorities — for example, Nigeria’s Vice President Yemi Osinbajo — have repeatedly stated their support for cryptocurrency.

In his tweet about bitcoin being popular in Nigeria, Jack Dorsey mentioned writer Samantha Messing.

She published an open letter titled “Why Progressives Should Love Bitcoin.”

In this letter, it was noted that any Nigerians’ interest in cryptocurrencies is primarily due to the deplorable state of the country’s financial industry and the peculiarities of the local population.

“Nigeria’s population is one of the youngest in the world,” the letter’s author notes, suggesting that it is youth and flexibility that allows Nigerians to be as progressive as possible in order to appreciate the new opportunities that Bitcoin gives them.

Samantha Messing evidently wants as many people as possible to learn about Bitcoin, so she tries to popularize digital gold in every possible way.

In her letter, the author even published several links to educational programs concerning Bitcoin, because she wants people to really understand it.

As the Nigerian naira falls in value, bitcoin is becoming a real lifesaver for the population.

The figure of 32% of the country’s population owning bitcoins is, indeed, the highest percentage in the world.

The popularity of cryptocurrencies in Nigeria is also confirmed by other data, such as the fact that in 2020, remittances to Nigeria exceeded $17 billion and a significant portion of that amount was transferred in cryptocurrency.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.

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Source: https://medium.com/nigeriabitcoincommunity/why-nigeria-has-the-highest-percentage-in-bitcoin-usage-in-the-world-cf06d9788263?source=rss——cryptocurrency-5

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Bitcoin non è una moda, lo dice il CEO di Morgan Stanley.

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Conio Team

Fonte: Cryptonomist

Il CEO di Morgan Stanley, James Gorman, ha affermato che Bitcoin non rappresenta solo un’usanza del momento. “Non credo che Bitcoin sia una moda passeggera”, ha detto Gorman la scorsa settimana agli analisti durante l’assemblea sugli utili del terzo trimestre. “Non so quale dovrebbe o non dovrebbe essere il valore di Bitcoin. Ma non andrà via e la tecnologia Blockchain che lo supporta è ovviamente molto reale e potente”.

Gorman ha aggiunto che l’azienda sta fornendo ai clienti l’accesso alle criptovalute attraverso vari fondi, ma non le scambia direttamente per loro. “Stiamo attenti, siamo rispettosi e aspetteremo di vedere come se la caveranno i regolatori”, ha concluso Gorman.

Lo scorso giugno ha inoltre formalizzato la richiesta per la creazione di un nuovo fondo di investimento in Bitcoin, in risposta all’esigenza di clienti istituzionali che volevano esporsi alla criptovaluta. Questi fondi permettono agli investitori di esporsi su Bitcoin senza acquistarlo direttamente, come l’ETF appena approvato negli Stati Uniti.

Morgan Stanley è stata la prima banca a consentire ai clienti l’accesso al settore ai propri clienti. Altre istituzioni affermate, tra cui JPMorgan, Goldman Sachs e Citigroup, stanno cercando di espandere la propria presenza nello spazio delle criptovalute. Goldman consente a determinati clienti di scambiare criptovalute attraverso un prodotto derivato e Citigroup sta cercando di iniziare a negoziare criptovalute attraverso un fondo. JPMorgan invece consente ai clienti di accedere a sei prodotti di investimento in criptovalute.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.

Click here to access.

Source: https://blog.conio.com/bitcoin-non-%C3%A8-una-moda-lo-dice-il-ceo-di-morgan-stanley-fdc00222e808?source=rss——cryptocurrency-5

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