[PRESS RELEASE – Dubai, United Arab Emirates, June 13th, 2023]

Bybit, the world’s third most visited crypto exchange, is pleased to announce its collaboration with Swiss luxury watch manufacturer Franck Muller. Together, they will create shared campaigns which showcase the synergy between Bybit’s cutting-edge technology and Franck Muller’s timeless craftsmanship.

Bybit and Franck Muller will introduce a co-branded card, which will benefit the clients of both companies. The card will offer customers a payment solution for the Franck Muller website, as well as access to exclusive discounts when used at participating retailers. It will also feature an eye-catching design that reflects the spirit of both companies.

Franck Muller will also launch an exclusive game that offers an immersive experience for watch enthusiasts and gaming aficionados alike. Bybit will help develop a collection of NFTs featuring iconic figures and weapons from the game and offer weekly prizes for top scorers.

“We are excited about our collaboration with Franck Muller, a brand whose values of meticulous craftsmanship and timeless design are closely aligned with our own,” said Ben Zhou, co-founder and CEO of Bybit. “Through this partnership, we aim to create an unforgettable experience for our users, combining cutting-edge technology with the sophistication of Franck Muller’s luxury watches.

We’re confident that the co-branded card and the exclusive game will be highly sought after by our customers and watch enthusiasts alike. We believe this partnership is a great way for us to further expand our reach and show our appreciation for our user base of 15 million people worldwide.”

Managing Director of Franck Muller, Erol Baliyan said: “As the first luxury watch company in the world to embrace cryptocurrencies, we are thrilled to announce this exciting collaboration between Franck Muller and Bybit, a leading and admired cryptocurrency exchange.

We share the same passion for innovation, and together, we aim to revolutionize the way people perceive and engage with both cryptocurrencies and luxury in the digital and physical space, creating a truly unique and unforgettable customer experience for our valuable clientele. This unprecedented collaboration opens up a world of possibilities, fusing the beauty of traditional craftsmanship with the limitless potential of the blockchain era.”

About Franck Muller

Franck Muller is a Swiss luxury watch manufacturer famous for its watches which are one of the finest and most complicated in the world. It is the first luxury watch company to embrace cryptocurrencies and constantly brings its innovation through its own exclusive game experiences and unique timepieces.