Ah, the enigmatic allure of AI, captivating minds like never before! Or
at least it has been since OpenAI and ChatGPT burst onto the scene. But,
businesses of all sorts are looking to jump on the automation train.
Generative Artificial Intelligence (AI ) platforms such as ChatGPT and Google Bard
have stepped out of the shadows, waltzing into the limelight of mainstream
consciousness, and businesses are having their heads turned by tantalizing new means
to supercharge daily productivity. How do we know this? Well, creative agency marketplace platform
DesignRush has just released findings from its research into AI-related Google
search terms between 2021 and 2023.
Searches for “AI image generator” reign supreme with 1.22 million
monthly searches, according to DesignRush. This strongly suggests that
businesses are looking for design support, or possibly materials for websites
or social media content. Likewise, logos, video and website creation tools were
much sought after, with “AI logo generator” generating 165,000
average monthly searches, a 508% YoY change, and “AI website builder”
with 40,500 searches and a 1,937% YoY change.
A Eulogy for Chatbots and Content Kings
But, surprisingly, it’s not all upwards for artificial intelligence. DesignRush reports that
“AI chatbot” searches dwindle, perhaps a nod to the eternal quest for
authentic human interaction and the need for quality content. Or, perhaps
people have found their preferred platform and they’re sticking to it?
What is clear is that people are increasingly aware of the presence of
artificial intelligence when it comes to text. Anecdotally, as I content creator I am endlessly
asked about the impact of artificial intelligence on my work and people tell me that they can “tell”
that something they’ve read online is AI-generated. Admittedly, it’s a small personal
sample size, but perhaps this suggests that companies might want to move away
from machine-made content for the time being.
✨ Meet #CoPilot in #Microsoft‘s #SuperBowl ad: An #AI that helps you do more than ever! From animation to #coding, see how dreams are becoming achievable.https://t.co/sN8y9ktfiz
— DesignRush (@designrushmag) February 8, 2024
Niche Realms: Where Brilliance Blossoms
However, one area that’s most certainly on the rise is what DesignRush
refers to as “niche” products. AI voice generators have seen a 644% increase, website builders a huge 1,937% surge, and searches for customer
service tools have grown by 128%. This perhaps reflects a growing sophistication
in the needs of businesses. AI text creation tools are all well and good, they’re
famous, but perhaps companies are beginning to explore more advanced uses for
AI.
Operations and Data
Terms such as “AI business plan generator” and “AI data
entry,” are lagging behind the rest. However, they are growing very quickly.
While, according to DesignRush, they sat at only 1,600 and 140 searches,
respectively, those numbers represent growth of 511% and 271%. The increase in “AI
business plan generator”, alongside the growth in more sophisticated areas
such as video again suggest that businesses are seeking more demanding or
complex roles for the software. This is supported by the increase in popularity for terms
including “AI presentation maker” (4,483%) and “AI website
builder” (1,937%); these are creative and potentially demanding domains.
In terms of fintech , we’ve seen central
banks embrace machine learning, the systems being leveraged to improve customer
security and much, much more. However, many tech firms are also asking how
these new technologies can find a place within fintech, and that’s something that is not
entirely clear.
What is clear is that artificial intelligence is very clearly coming to trading.
Takeaways
While 2023 was most definitely the year of the content generator, generative
AI has a long way to go and far more to offer. “Every day, we’re relying on AI
more and more, handing it increasingly complex tasks. It’s a magical era, so to
say. With this tech, we can quickly see what’s hitting the mark and what’s not
and adjust our plans in real time to make sure we’re on point. We’re gearing up
for a future where we can anticipate our customers’ needs before they even
realize them themselves. Plus, with it crunching all that data, we’ll always
have our finger on the pulse of the latest trends,” said Gianluca
Ferruggia, General Manager at DesignRush.
What is certain is that the uses businesses are finding for this tech are
becoming ever more complex, or rather the demand for advanced capabilities is
growing. The technology’s ability to instantly generate outputs is outstanding, be it
instant keyword research, website generation, code writing or land page
creation, it’s just the beginning.
Ah, the enigmatic allure of AI, captivating minds like never before! Or
at least it has been since OpenAI and ChatGPT burst onto the scene. But,
businesses of all sorts are looking to jump on the automation train.
Generative Artificial Intelligence (AI ) platforms such as ChatGPT and Google Bard
have stepped out of the shadows, waltzing into the limelight of mainstream
consciousness, and businesses are having their heads turned by tantalizing new means
to supercharge daily productivity. How do we know this? Well, creative agency marketplace platform
DesignRush has just released findings from its research into AI-related Google
search terms between 2021 and 2023.
Searches for “AI image generator” reign supreme with 1.22 million
monthly searches, according to DesignRush. This strongly suggests that
businesses are looking for design support, or possibly materials for websites
or social media content. Likewise, logos, video and website creation tools were
much sought after, with “AI logo generator” generating 165,000
average monthly searches, a 508% YoY change, and “AI website builder”
with 40,500 searches and a 1,937% YoY change.
A Eulogy for Chatbots and Content Kings
But, surprisingly, it’s not all upwards for artificial intelligence. DesignRush reports that
“AI chatbot” searches dwindle, perhaps a nod to the eternal quest for
authentic human interaction and the need for quality content. Or, perhaps
people have found their preferred platform and they’re sticking to it?
What is clear is that people are increasingly aware of the presence of
artificial intelligence when it comes to text. Anecdotally, as I content creator I am endlessly
asked about the impact of artificial intelligence on my work and people tell me that they can “tell”
that something they’ve read online is AI-generated. Admittedly, it’s a small personal
sample size, but perhaps this suggests that companies might want to move away
from machine-made content for the time being.
✨ Meet #CoPilot in #Microsoft‘s #SuperBowl ad: An #AI that helps you do more than ever! From animation to #coding, see how dreams are becoming achievable.https://t.co/sN8y9ktfiz
— DesignRush (@designrushmag) February 8, 2024
Niche Realms: Where Brilliance Blossoms
However, one area that’s most certainly on the rise is what DesignRush
refers to as “niche” products. AI voice generators have seen a 644% increase, website builders a huge 1,937% surge, and searches for customer
service tools have grown by 128%. This perhaps reflects a growing sophistication
in the needs of businesses. AI text creation tools are all well and good, they’re
famous, but perhaps companies are beginning to explore more advanced uses for
AI.
Operations and Data
Terms such as “AI business plan generator” and “AI data
entry,” are lagging behind the rest. However, they are growing very quickly.
While, according to DesignRush, they sat at only 1,600 and 140 searches,
respectively, those numbers represent growth of 511% and 271%. The increase in “AI
business plan generator”, alongside the growth in more sophisticated areas
such as video again suggest that businesses are seeking more demanding or
complex roles for the software. This is supported by the increase in popularity for terms
including “AI presentation maker” (4,483%) and “AI website
builder” (1,937%); these are creative and potentially demanding domains.
In terms of fintech , we’ve seen central
banks embrace machine learning, the systems being leveraged to improve customer
security and much, much more. However, many tech firms are also asking how
these new technologies can find a place within fintech, and that’s something that is not
entirely clear.
What is clear is that artificial intelligence is very clearly coming to trading.
Takeaways
While 2023 was most definitely the year of the content generator, generative
AI has a long way to go and far more to offer. “Every day, we’re relying on AI
more and more, handing it increasingly complex tasks. It’s a magical era, so to
say. With this tech, we can quickly see what’s hitting the mark and what’s not
and adjust our plans in real time to make sure we’re on point. We’re gearing up
for a future where we can anticipate our customers’ needs before they even
realize them themselves. Plus, with it crunching all that data, we’ll always
have our finger on the pulse of the latest trends,” said Gianluca
Ferruggia, General Manager at DesignRush.
What is certain is that the uses businesses are finding for this tech are
becoming ever more complex, or rather the demand for advanced capabilities is
growing. The technology’s ability to instantly generate outputs is outstanding, be it
instant keyword research, website generation, code writing or land page
creation, it’s just the beginning.
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- Source: https://www.financemagnates.com//trending/ai-and-business-the-rise-of-the-machines/
