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Automobile Manufacturer Fiat’s Metaverse Store Launched

Date:

  • Customers now will be able to virtually test drive the New 500 La Prima by Bocelli.
  • The showroom will provide a 360-degree sight of the automobile model.

One of the world’s top ten vehicle manufacturers, Stellantis, has opened its first virtual metaverse shop selling the Fiat brand of automobiles. Customers now will be able to virtually test drive the New 500 La Prima by Bocelli. And feel what it’s like to be inside and outside the vehicle before they buy.

Moreover, the showroom will provide a 360-degree sight of the automobile model for customers. They can examine, and they will also be able to try out the vehicle’s features and the company’s infotainment system. The consumers may customize the car’s exterior and interior to their liking based on the trim level. And options they choose, and they can even test-drive the vehicle virtually.

Immersive Human-driven Journey

The CEO of Fiat and Global Chief Marketing Officer of Stellantis, Olivier Francois, emphasized the significance of such events for the growth of the brand.

In his words:

“The Fiat metaverse store is the first of its kind in the automotive sector. It is a magical experience: an immersive human-driven journey into the world of Fiat. Simple and user-friendly, pursuing the idea of ‘tech it easy,’ and accessible for everyone.”

In order to create this environment, the business leveraged Touchcast’s technology, which uses Microsoft Cloud as its backbone to provide a metaverse experience without the need for a headset. In an effort to reach a wider audience than traditional auto dealerships can, several corporations have begun piloting similar schemes.

Fiat, on the other hand, sets itself apart by letting consumers shop with a “product genius,” a real person who can answer any questions the client may have regarding the features and specifications of the car and the buying process.

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