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A new era of content monetization? Blockchain tech can get you paid

Republished by Plato



By doing so, they have helped regular people become known celebrities, many of whom now hold more influence than TV networks and print media outlets. The same can be said for music streaming services like Spotify and iTunes, which now allow musicians to skip record label deals and simply upload their songs directly to platforms through services like DistroKid and others.

While these are amazing feats, to say the least, the model still needs to be improved. According to Jack Cheng, co-founder of GazeTV — a blockchain-based social entertainment platform:

“Content creators don’t have many choices until they are famous or have a large following, and even then they can get deplatformed pretty easily. If you think back to the early days of YouTube, the platform did not make money. These days the platform makes money as part of a great data generating engine.”

The top content platforms keep aspiring creators in the dark when it comes to their compensation policies, which leads to frequent video demonetizations and has also led to many creators having their videos removed or being shadowbanned. Some have seen their channels completely deleted or entirely demonetized with no prior warning.

Cheng believes that blockchain technology can help change this while providing better monetization for content creators, telling Cointelegraph: “Having a transparent place for content creators which allows viewers to reward the creators themselves is imperative.”

What exactly is going on?

While creators have a hard time monetizing their content — facing multiple strict rules, frequent demonetizations and generally low revenues — advertising networks are still making millions of dollars by showing ads and collecting users’ data. That data is then, unknowingly and often unwillingly, shared with other third parties to further advertising retargeting. All of this is done without a single reward being shared with the creators of all this value: the content consumer.

Creators are eager to change this. It is already happening with many other industries such as financial services, which has been disrupted by the emergence of decentralized finance, or DeFi. Now, blockchain technology may finally make an impact upon the world of entertainment and bring advertisers and creators closer together, removing the middlemen and allowing all involved parties to be properly compensated. EllioTrades, a crypto YouTuber and co-creator of the Superfarm NFT project, told Cointelegraph:

“Engagement is what matters and the reality is that YouTube and Twitter have unrivaled reach. Until a challenger can adequately provide the tools for creators to build their own brands, there isn’t much alternative to these incumbents. Almost every content creator knows this, so despite occasional censorship on these platforms creators remain steadfast in growing their channels there.”

Incentives through blockchain technology

Several platforms aim to solve the ambiguous monetization policies of various entertainment platforms by leveraging incentives and rewards, empowering creators and audiences to engage with each other and form a community.

For example, on GazeTV, users can support creators with ERC-20 GAZE tokens, based on their preferences and tastes, that can be earned, staked and exchanged. This way, creators can track on the blockchain exactly how they are being compensated. This provides creators with additional options to earn from their content. Cheng told Cointelegraph: “I don’t think it’s a binary choice. You don’t have to leave other platforms, such as YouTube, to be on GazeTV.”

Other such platforms include You42 and AIOZTube, the flagship decentralized application, or DApp, on Aioz Network. These platforms aim to create new ways for content creators to be rewarded fairly, while bringing improvements in other areas like data privacy and ad fraud.

The system is broken?

While it’s easy to simply point fingers at “greedy” corporations such as Spotify or YouTube, it’s important to have a holistic view of all the issues associated with providing audio and video streaming services like the aforementioned ones. Platforms like these seem simple in the eye of the regular user, but they are highly complicated and expensive to operate.

So far, these services have been run on cloud-based servers, which are expensive and can cause problems when it comes to the actual delivery of the content. Issues like slow streaming speeds and low-quality video and frametimes, among others, still plague these services — and blockchain technology cannot solve this completely.

Yes, at its best, blockchain technology can increase incentives by allowing advertisers and creators to interact directly and can remove ad networks as the middleman, but the content delivery issue still remains. Centralized services have their limits, and the few companies that own the servers will always be rewarded.

Blockchain as a game changer?

This is where peer-to-peer content delivery systems come into play. Platforms like Theta and Aioz Network are leveraging both blockchain and P2P file sharing systems to create a fully decentralized system that will allow for the creation of potentially paradigm-shifting DApps. This new system will also allow existing services like YouTube, Netflix and others to easily port from expensive centralized servers to decentralized node services.

So, how does it work? Such projects combine blockchain technology and P2P file sharing in a simple way where the P2P systems take care of content delivery. However, this is not new, as projects like BitTorrent have been around for many years. The key change is the use of blockchain technology to properly reward nodes for their work.

As such, nodes serve the primary function of storing and distributing content — performing compute-intensive tasks that require bandwidth, storage and power to deliver content. Erman Tjiputra, CEO and founder of Aioz Network, told Cointelegraph:

“AIOZ Network, a Layer-1 Blockchain-Based Content Delivery Network, incentivizes edge nodes with $AIOZ to share compute resources and internet bandwidth with the security, transparency and accountability of Blockchain. AIOZ Network empowers dApps to have greater streaming quality for viewers via p2p streaming technique and instant cost savings over traditional CDNs.”

The road ahead, DeFi and NFTs

Blockchain technology allows for decentralized monetization to create fairer, more transparent reward systems for creators and also allows advertisers to save millions by cutting out advertising networks. Attention and data can now be negotiated directly with the content consumer, and this can be rewarded for providing it willingly.

It doesn’t end there, however. Nonfungible tokens are the latest craze in the crypto world, and they may hold the key to additional monetization and community-led control for content creators. To put it shortly, NFTs may allow creators to tokenize themselves and allow the community to have a say on how content should be handled.

The internet has opened up doors for entirely new forms of content to emerge, from vlogs to vines, deepfakes, prank videos and much more. Content that is now seen as commonplace and taken for granted was simply impossible a few years ago. Video sharing platforms like YouTube and streaming services like Twitch have changed the game for content creation in an immeasurable way.

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Pele NFTs to Drop on Ethernity Chain from May 2

Republished by Plato



NFTs is about capturing value of precious moments compliantly. Ethernity Chain does this brilliantly, this time by dropping a new collection of NFTs honoring the legacy of the iconic Brazilian soccer player, a world cup winner, and a legend in soccer halls, Pele.

Pele is coming to Ethernity Chain

An announcement from Ethernity Chain—a differentiated platform introducing authenticated NFTs, on Apr 16, said Pele’s collections would be available in two weeks from May 2.

These valuable collections are created by Kingsletter and Visual Lab–leading Australian Concept artists. It is the first time the legend’s trading cards have been released digitally.

The second batch will be Pele NFTs will be released later this year.

It is easy to see why the physical vintage cards of Pele are worth millions and considered the most valuable in the world.

Pele’s Golden Records make his NFTs Valuable

Pele is award-winning and honored severally in the last 60 years or so.

Together with Diego Maradona, they are joint winners of the FIFA’s Player of the Century award.

He was also instrumental in three World Cup-winning teams of 1958, 1962, and 1970.

Besides, he was unplayable during his playing years. Thus far, he remains the highest goal scorer in Brazilian national team history, scoring 77 goals in just 92 appearances.

Before retiring in 1977, Pele scored 500 goals for Santos—a professional football club in Brazil.

For this, Pele is adored and endeared by football fans and bodies globally for his contribution to Soccer and tireless efforts in eradicating poverty. Through the Pele Foundation, the mega football star is empowering Children battling poverty.

For this reason, 90 percent of Ethernity Chain’s sales will directly benefit the charity.

Jason Heuser’s NFT Collections Sold out for Big Dollars

This collection will be the second following Ethernity Chain’s partnership with Jason Heuser, which saw the drop of the “Welcome to the Internet” collection.

It was an immense success since the “Legendary Edition NFT” eventually sold for $162k from 22 bids. The NFT hard a reserve price of $35k.

Other NFTs—the “Limited Super Edition” sold for $173,824 while the “2012 Original” was scooped for a whopping $224,800.

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Mergers and acquisitions are rising, leaving crypto assessments in question

Republished by Plato



Fintech, cryptocurrency and mergers and acquisitions are poised to intersect significantly in the coming year. M&A activity is expected to rebound quickly — more than 60% of decision-makers at large companies who were surveyed by FTI Consulting for a February report agree that their company has recently been a target of aggressive M&A, and 39% say their companies are looking at M&A as a result of the COVID-19 pandemic. At the same time, the cryptocurrency market is making strides toward mainstream acceptance.

As a result, there’s likely to be an uplift in deals involving cryptocurrency assets and valuations throughout 2021. While this trend is likely to spur some exciting developments in the financial sector, it is also starting to raise unprecedented questions about whether cryptocurrency and these complex business models can be accurately assessed and verified in the context of dealmaking.

Digitizing the world of finances

The effects of the COVID-19 pandemic have driven significant shifts from physical to digital services across a wide range of industries — none more dramatically than in the financial services industry, in which S&P Global has reported that an estimated 420 billion transactions, worth $7 trillion, will switch to cards and digital payments by 2023, reaching $48 trillion by 2030.

Related: How has the COVID-19 pandemic affected the crypto space? Experts answer

PayPal further legitimized cryptocurrency when it began accepting it in November 2020 and announced its acquisition of Israeli crypto startup Curv in March. Visa has also been active in the fintech arena, most recently with its $5.3 billion acquisition of Plaid in January. Investors are also keeping a close eye on the developments that will follow Coinbase’s recent debut on the Nasdaq stock exchange. Naturally, all of this activity is generating a lot of interest in fintech and cryptocurrency companies among traditional financial services institutions and big tech corporations. Even amid market lows during the first half of 2020, cryptocurrency-related M&A hit $600 million, more than the total for all of 2019. All signs point to an even larger year in 2021.

Related: Will PayPal’s crypto integration bring crypto to the masses? Experts answer

The need for due diligence

Of course with M&A, IPOs and capital raises also comes the need to conduct due diligence, market assessments and valuations. But when cryptocurrency is involved as the primary asset or a key asset, there are additional, complex layers to standard due diligence processes.

Buyers and target companies need to consider conducting a technical assessment of the digital assets at play. Potential buyers will want to know how to verify the cryptocurrency assets and ensure that the target company’s reported assets are accurate. Because cryptocurrency companies often operate under unconventional business models, and due to the very nature of distributed ledger systems, it’s not always clear what’s what. The crux of the issue is to find out about any problems, risks or inaccuracies in a target company’s cryptocurrency assets, framework and business model and whether they have the correct procedures in place to support their crypto-based business activities.

Likewise, cryptocurrency companies that are looking to raise money or sell their business to a larger technology or financial services corporation (or file for an IPO) can help position their business by conducting in-depth assessments that will demonstrate their differentiators and value to potential buyers, and support subsequent valuation and due diligence activities.

The nuances of the crypto space

Many may not understand the importance of conducting a technical assessment and cryptocurrency evaluation as part of their larger financial due diligence, or that it’s even possible. However, experts in this space are beginning to develop complex methodologies to conduct, fast, in-depth and cost-effective technical assessments of cryptocurrency assets and leverage digital forensic investigation techniques to sample and verify digital wallet ownership, digital asset ownership, as well as verify assets under custody, and the value and validity of assets.

Additional areas that buyers should examine in a crypto-focused technical assessment include:

  • The full scope of digital asset holdings, including hot wallet services, cold wallet storage, business wallet services, portfolio management and other services.
  • Size, locations, duties and other key details relating to technical and sales support, and development teams.
  • Risks within cryptocurrency-related contracts, privacy, security, Know Your Customer, Anti-Money Laundering, signatures and other policy controls.
  • Code audits across wallets, user interface and application programming interfaces.
  • Governance implications (such as regulatory requirements and standards including the United States government’s Cybersecurity Maturity Model Certification and the European Union’s General Data Protection Regulation).
  • Technical structure and stability.
  • Third-party partnerships, data use and obligations.
  • Research and development projects and developmental coin/token support.

In addition to traditional financial due diligence and valuations that accompany fundraising and M&A transactions, buyers in this space will also need to validate and assess the technical elements of the target company’s cryptocurrency assets and structures. Doing this right will require the support of a domain expert in blockchain and cryptocurrency who understands the technical complexities and knows what questions to ask. Cryptocurrency remains an enigma to many people, but a thorough, expert-driven technical audit can reveal risks and eliminate guesswork to support the execution of high-value, disruptive deals.

The views, thoughts and opinions expressed here are the author’s alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.

Steven S. McNew is a senior managing director within the technology practice of FTI Consulting. In his role, Steven helps clients evaluate and implement blockchain solutions and builds cost-effective, defensible strategies to manage data for complex legal and regulatory matters. Steven is an expert in blockchain, information and data security, complex discovery and digital forensics. He completed studies in blockchain and cryptocurrency at MIT and has led engagements involving blockchain assessments, pilot projects and software selection and implementation. He has also led disputes involving issues related to blockchain and various forms of cryptocurrency.

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AgeUSD to Launch as First Stablecoin on Cardano Network

Republished by Plato



Multinational blockchain technology company Emurgo initially announced the AgeUSD stablecoin in January 2021. The firm has since announced a partnership between the Ergo Foundation, Emurgo, and Charles Hoskinson’s Input-Output Global, the parent company of IOHK.

The AgeUSD stablecoin will be available on Cardano as soon as smart contract capabilities are launched on the blockchain, it revealed.

Do We Need Another Stablecoin?

Emurgo is aiming to prevent events like MakerDAO’s Black Thursday which emerged through vulnerabilities in its Dai collateralization mechanism. A mass liquidation of the vast majority of Maker vaults resulted in around $4 million in Dai being under-collateralized at the time in March 2020.

AgeUSD’s so-called “Staticoin” protocol-inspired design does not rely on collateralized debt positions (CDPs).

“Thanks to its design, the scenario that happened on Black Thursday is not possible for the AgeUSD protocol. Without CDPs, we do not have liquidation events nor the requirement for users to perform transactions to ensure that the liquidations actually work properly,”

The stablecoin runs on the Ergo blockchain aiming to automate as much as possible within the mathematics of the protocol itself. Reserve providers pay Ergo’s native currency (ERG) to mint reserve coins which represent the underlying collateral. Users of the stablecoin can also deposit ERG into the reserves in order to mint AgeUSD, it explained. This is only allowed by the protocol if there are enough reserves above its reserve ratio. Banks use a similar method to loan out funds.


The Cardano partnership will also enable its native token, ADA, to be used as collateral to mint reserves. However, the potential downside is that the stablecoin is only backed by these two assets whereas Dai is backed by multiple cryptocurrencies.

AgeUSD will launch on Cardano when it rolls out the Alonzo update that ushers in Plutus powered smart contracts. This is expected in the latter half of this year according to the roadmap.

Cardano ADA Price Update

As the long-awaited update nears, ADA prices have been cranking to new highs, the most recent ATH being $1.55 on April 14. At the time of writing, ADA was trading up 2% on the day at $1.45 according to Coingecko.

It is the sixth largest cryptocurrency by market cap which currently stands at $46 billion and there are 32 billion tokens in circulation. The token was briefly flipped by Dogecoin but has regained its position in the charts, just below Tether.


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